CORE PURPOSE & TAYLOR'S CREST

Core Purpose
To educate the youth of the world to take their productive place as leaders in the global community.

Our Vision
To achieve balanced excellence and be recognized as a leading international university ranked in the top 100 universities in Asia

5 year Mission
To provide world class higher education and create high impact research

Core Values
We believe in:

Respecting and Caring for Each Other
Being Dedicated to a Culture of Excellence
Openness in Communication
Acting with Integrity
Being Passionate in What We Do
Creating Enjoyable Environments

Our core values will provide the platform for a spirit of camaraderie, celebrating successes and promoting friendship as we work together.
We believe in respecting and caring for each other
We will promote an environment where every member is valued and appreciated; where personal and cultural differences are respected and members have a safe place for expression. We will encourage our people to exercise initiative and responsibility and the effort of individuals and teams will always be recognised.
 
We believe in being dedicated to a culture of excellence
We desire to be the best that we can be in the realisation of our personal and organisational aspirations. We will continually look for ways to be better than we were before, adopting continual learning as the path towards excellence in every aspect of what we do.
 
We believe in openness in communication
Openness in communication means we need to be frank and sincere in our exchanges. Conducted in an amenable and amiable manner, it promotes trust and understanding.
 
We believe in acting with integrity
We will be well intentioned and consistent in everything we do. Through adherence to a code of conduct that reflects honesty, accountability and ethical practice, we build and sustain a healthy culture of openness and trust within the organisation and society at large.
 
We believe in being passionate in what we do
We have a belief that what we do is meaningful and fulfilling. Passion commits us to our work. Through our commitment and enthusiasm we inspire others.
 
We believe in creating enjoyable environments
We will create environments that are supportive, nurturing and conducive to their purpose.

We are also committed to creating an employee friendly work environment that allows for a healthy balance between our professional and personal lives.

These commitments will enable us to attract and retain the best qualified people and create a workplace of which we can be proud and where we can always enjoy our work while carrying out our mission.
 
Taylor's Crest
The Taylor's crest embodies the purpose, mission and core values of the University and College. It is a visual representation of our belief that education is a process that propels us towards the betterment of ourselves. We believe that success belongs to those who possess the pillars of Wisdom, Integrity and Excellence. As an institution of higher learning with a strong heritage of excellence, we are committed to creating an excellent teaching and learning environment for our students to shine.  

The top part of the logo represents a platform upon which our students can stand tall, supported by three pillars – the pillars of Wisdom, Integrity and Excellence. Flanked on the right and left by Wisdom and Excellence, the middle pillar which is longest and most important, represents Integrity. At Taylor's, we hold steadfast to the belief that an all-rounded education has all the components that make for a successful and well-rounded individual, and that academic success, and social and interpersonal skills should first be balanced by noble values and a character of virtue.  

The colour black is used to emphasise solid strength and a deep-rooted foundation in tradition. Red, on the other hand, represents the passion and fervour in our pursuit for progressive excellence in education, for our students as well as for all mankind.