BACHELOR OF BUSINESS (HONS) BUSINESS ADMINISTRATION

KPT/JPS (R/345/6/0561) (A9964) 07/19
INTAKES : MARCH, AUGUST
 
Our business administration degree programme is designed to equip students with in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

This Bachelor of Business Administration programme emphasises critical thinking skills, enabling graduates to deal effectively with an increasingly complex business environment. It focuses on the performance or management of business operations and thus the making or implementing of major decisions. The elements of administration in our business degree course include planning, organising, staffing, directing as well as budgeting.
 
3-YEAR PROGRAMME

Industry-relevant Curriculum
  • The Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as EY (Ernst & Young), StartupMalaysia.org and CEDAR of SME Bank to give lectures, share experiences, case studies and project to enhance students’ learning.
  • Opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG.
 
PROGRAMME STRUCTURE
YEAR 1
Semester 1
  • Business Communication
  • Introduction to Accounting
  • Introduction to Management
  • Microeconomics
  • Quantitative Methods for Business
Semester 2
  • Introduction to Finance
  • Macroeconomics
  • Organisational Behavior
  • Principles of Marketing
  • MPU (U2)*
  • MPU (U3)*
 
YEAR 2
Semester 3
  • Human Resource Management
  • Management Information System
  • Production & Operation Management
  • MPU (U1a)*
  • MPU (U1b)*
  • MPU (U4)*
Semester 4
  • Business Law
  • Introduction to International Business
  • Management Accounting
  • Research Methods
  • Elective I
 
YEAR 3
Semester 5 (Short Semester)
  • Business Ethics & Values
  • Business in context: Case Study
  • Entrepreneurship Accelerator Project
  • Organisational Studies
  • Project
  • Elective II
Semester 6
Internship / Industry Immersion

Semester 7
  • Business in Context: Case Study
  • Cross Cultural Management
  • Entrepreneurship Accelerator Project
  • Entrepreneurship & Small Business
  • Strategic Management
  • Project
  • Elective III
 
ELECTIVES
Year 2 Electives
  • Company Law in Malaysia
  • Corporate Finance
  • Retail Marketing
  • Services Marketing
  • Supply Chain Management
Year 3 Electives
  • Doing Business in Asia
  • International Human Resource Management
  • Personal Financial Planning
  • Transnational Marketing
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
CAREER OPTIONS
  • Brand Manager
  • Business Development Manager
  • Credit Manager
  • Customer Relations Manager
  • Entrepreneur
  • Marketing Communication Manager
  • Public Relations Manager
  • Recruitment Manager
  • Sales Manager
 
 
Find out more about your programme by talking to our friendly education counsellors.