BACHELOR OF BUSINESS (HONS) INTERNATIONAL BUSINESS & MARKETING

KPT/JPS (R/340/6/0408)) (A9968) 07/19
INTAKES : MARCH, AUGUST
 
This International Business and Marketing bachelor degree programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

In addition to a solid grounding in business, this international business and marketing degree programme focuses on the development and delivery of an international business & marketing plan. This includes the ability to understand customers’ needs and ensure customers’ satisfaction, making it a key element to the success of any business.
 
3-YEAR PROGRAMME

International Exposure
  • Participation in international field trips and industry visits to understand international business practices.
  • Opportunity to interact with students from abroad and work with an international team via cross-cultural projects.

Industry-relevant Curriculum
  • The Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as KPMG and CIMB Group to give lectures, share experiences, case studies and projects to enhance students’ learning.
  • Opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG.
 
PROGRAMME STRUCTURE
YEAR 1
Semester 1
  • Business Communication
  • Introduction to Accounting
  • Introduction to Management
  • Microeconomics
  • Quantitative Methods for Business
Semester 2
  • Introduction to Finance
  • Macroeconomics
  • Organisational Behavior
  • Principles of Marketing
  • MPU (U2)*
  • MPU (U3)*
 
YEAR 2
Semester 3
  • Business Law
  • Consumer Behaviour
  • Introduction to International Business
  • MPU (U1a)*
  • MPU (U1b)*
  • MPU (U4)*
Semester 4
  • Export Practices & Management
  • International Finance
  • Integrated Marketing Communications
  • Research Methods
  • Elective I
 
YEAR 3
Semester 5 (Short Semester)
  • Business Ethics & Values
  • Business in Context: Case Study
  • or
  • Entreprenuership Accelerator Project
  • or
  • Project
  • Services Marketing
  • Transnational Management
Semester 6
Internship / Industry Immersion

Semester 7
  • Business in Context: Case Study
  • or
  • Entreprenuership Accelerator Project
  • or
  • Project
  • International Business Issues & Policies
  • Strategic Management
  • Elective II
  • Elective III
 
ELECTIVES
Year 2 Electives
  • Brand Management
  • Intercultural Communication for Business
  • International Trade & Multinational Business
  • Management Accounting
  • Management Information System
  • Production & Operation Managemet
  • Retail Marketing
Year 3 Electives
  • Cross Cultural Management
  • Doing Business in Asia
  • Entrepreneurship & Small Business
  • International Economic Theory & Policy
  • International Human Resource Management
  • International Marketing
  • Market Analysis & Decision Making
  • Organisational Studies
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
CAREER OPTIONS
  • Brand Manager
  • Business Consultant
  • Customer Service Manager
  • Entrepreneur
  • Foreign Trade Consultant
  • Import & Export Manager
  • International Trader
  • Marketing Communication Manager
  • Product Manager
  • Sales Manager
 
 
Find out more about your programme by talking to our friendly education counsellors.