BACHELOR OF MASS COMMUNICATION (HONS) (ADVERTISING)

KPT/JPS ( R/342/6/0167 ) ( MQA/FA 0120 ) 02 / 21
Bachelor of Arts (Hons) Media & Journalism (UWE, UK)
 
INTAKES : MARCH, AUGUST
 
Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.

Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.
 
3-YEAR PROGRAMME
 
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PROGRAMME STRUCTURE
 
YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective I
  • MPU (U2)*
  • MPU (U3)*
YEAR 2
Semester 3
  • Principles of Marketing
  • Advertising Principles
  • Creative Copywriting
  • Minor I
  • Minor II
Semester 4
  • Interactive Media
  • Advertising Design & Execution
  • Minor III
  • Minor IV
  • Minor V
Short Semester
  • Brand Management
  • Elective II
  • MPU (U4)*
YEAR 3
Semester 5
  • Media Law & Ethics
  • Media Strategy
  • Advertising Campaign
  • Professional Media Workshop
  • Minor VI
Semester 6
Internship
 
Electives
Semester 2 (Elective I)
  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative
Semester 4 (Elective II)
  • Photography
  • Entrepreneurship
  • Film Studies
  • Mobile Applications Development
Minor
Public Relations
  1. Public Relations Principles
  2. Promotional Writing
  3. Publicity & Media Relations
  4. Crisis Management
  5. Organisational Communication
  6. Financial PR
Broadcasting
  1. Broadcasting Principles
  2. Writing for Broadcast
  3. Audience Studies
  4. Radio & TV Production
  5. Broadcast Perfomance
  6. Digital Storytelling & Production
Journalism
  1. Social Psychology for Communication
  2. Photo Journalism
  3. Print News Reporting
  4. Creative Writing
  5. Reporting for New Media
  6. Newspaper & Magazine Production
Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
Career Options
  • Account Director
  • Advertising & Promotion Manager
  • Advertising Consultant
  • Brand Manager
  • Copywriter
  • Creative Director
  • E-Commerce Advertising Specialist
  • Media Planner
 
Find out more about your programme by talking to our friendly education counsellors.