BACHELOR OF MASS COMMUNICATION (HONS) (BROADCASTING)

KPT/JPS ( R/321/6/0195 ) ( MQA/FA 0121 ) 02 / 21
Bachelor of Arts (Hons) Media & Journalism (UWE, UK)
 
INTAKES : MARCH, AUGUST
 
Taylor’s Broadcasting degree programme exposes students to a broad spectrum of broadcasting areas, including script writing, multimedia creation, video shooting and editing, audio recording, directing and producing programmes to inform, entertain or shape society at large.

Students will work with industry-standard facilities such as the audio & video editing laboratory, and audio recording & broadcasting studio, providing exposure to latest software and practical experience with relevant equipment. Students are also trained to use the latest industry-standard software such as Final Cut Pro and Pro Tool.

This degree programme has a Journalism minor where students will explore different reporting styles and publications. In addition, students will undergo a 10-12 week internship experience with production houses, broadcasting firms or media agencies provide real life experience and understanding of the various job functions.

Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
 
3-YEAR PROGRAMME
 
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PROGRAMME STRUCTURE
 
YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective l
  • MPU (U2)*
  • MPU (U3)*
YEAR 2
Semester 3
  • Audience Studies
  • Broadcasting Principles
  • Writing for Broadcast
  • Minor I
  • Minor II
Semester 4
  • Interactive Media
  • Radio & TV Production
  • Minor III
  • Minor IV
  • Minor V
Short Semester
  • Broadcast Performance
  • Elective II
  • MPU (U4)*
YEAR 3
Semester 5
  • Media Law & Ethics
  • Advance TV Production
  • Digital Storytelling & Production
  • Professional Media Workshop
  • Minor VI
Semester 6
Internship
 
Electives
Short Semester (Elective I)
  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative
Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development
Minor
Public Relations
  1. Public Relations Principles
  2. Promotional Writing
  3. Publicity & Media Relations
  4. Crisis Management
  5. Organisational Communication
  6. Financial PR
Advertising
  1. Advertising Principles
  2. Creative Copywriting
  3. Advertising Design & Execution
  4. Consumer Behavior
  5. Brand Management
  6. Media Strategy
Journalism
  1. Social Psychology for Communication
  2. Photo Journalism
  3. Print News Reporting
  4. Creative Writing
  5. Reporting for New Media
  6. Newspaper & Magazine Production
Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
Career Options
  • Audio Specialist
  • News Anchorman
  • Radio Announcer
  • Radio Director
  • Radio Producer
  • Script Writer
  • TV Director
  • TV Host
  • TV Producer
  • Visual Specialist
 
Find out more about your programme by talking to our friendly education counsellors.