BACHELOR OF MASS COMMUNICATION (HONS) (PUBLIC RELATIONS)

KPT/JPS ( R/342/6/0165 ) ( MQA/FA 0119 ) 02 /21
Bachelor of Arts (Hons) Journalism & Public Relations (UWE, UK)
 
INTAKES : MARCH, AUGUST
 
Our public relations degree programme provides students in-depth knowledge and techniques related to the field of Public Relations through modules such as Media Writing, Public Relation Principles, Promotional Writing, and Crisis Management. Students are also exposed to the various intricacies of PR practice through specialist modules such as International Public Relations and Financial Public Relations.

The programme has a Journalism minor which provides students the opportunity to explore different reporting styles and types of publications. In addition, students will experience hands-on exposure to real campaigns, real clients and industry members, through the Public Relations Consultancy module and the student-formed agency – proPassion Communication.

Students will undergo a 10-12 week internship experience with government departments, charity organisations or corporate organisations provides real life experience and understanding of the various job functions.

Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
 
3-YEAR PROGRAMME
 
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PROGRAMME STRUCTURE
 
YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective I
  • MPU (U2)*
  • MPU (U3)*
YEAR 2
Semester 3
  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Minor I
  • Minor II
Semester 4
  • Interactive Media
  • Crisis Management
  • Minor III
  • Minor IV
  • Minor V
Short Semester
  • International Public Relations
  • Elective II
  • MPU (U4)*
YEAR 3
Semester 5
  • Media Law & Ethics
  • Financial Public Relations
  • Public Relations Consultancy
  • Professional Media Workshop
  • Minor VI
Semester 6
Internship
 
Electives
Short Semester (Elective I)
  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative
Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Develpment
Minor
Advertising
  1. Advertising Principles
  2. Creative Copywriting
  3. Advertising Design & Execution
  4. Consumer Behavior
  5. Brand Management
  6. Media Strategy
Broadcasting
  1. Broadcasting Principles
  2. Writing for Broadcast
  3. Audience Studies
  4. Radio & TV Production
  5. Broadcast Performance
  6. Digital Storytelling & Production
Journalism
  1. Social Psychology for Communication
  2. Photo Journalism
  3. Print News Reporting
  4. Creative Writing
  5. Reporting for New Media
  6. Newspaper & Magazine Production
Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
Career Options
  • Campaign Director
  • Consumer Advocate
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Public Relations Consultant
  • Publicist
 
Find out more about your programme by talking to our friendly education counsellors.