BACHELOR OF MASS COMMUNICATION (HONS) (PUBLIC RELATIONS & EVENT MANAGEMENT)

KPT/JPS ( R/342/6/0168 ) ( MQA/FA 0123 ) 02 / 21
Bachelor of Arts (Hons) Journalism & Public Relations (UWE, UK)
 
INTAKES : MARCH, AUGUST
 
Taylor’s Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasizes on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
 
3-YEAR PROGRAMME
 
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Career Options
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Event Manager
  • Public Relations Consultant
  • Public Relations Manager
  • Publicist
 
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