BACHELOR OF MASS COMMUNICATION (HONS) (PUBLIC RELATIONS & EVENT MANAGEMENT)

KPT/JPS ( R/342/6/0168 ) ( MQA/FA 0123 ) 02 / 21
Bachelor of Arts (Hons) Journalism & Public Relations (UWE, UK)
 
INTAKES : MARCH, AUGUST
 
Taylor’s Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasizes on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
 
3-YEAR PROGRAMME
 
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PROGRAMME STRUCTURE
 
YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective I
  • MPU (U2)*
  • MPU (U3)*
YEAR 2
Semester 3
  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Introduction to Events & Meetings
  • Exhibition Management
Semester 4
  • Interactive Media
  • Design for Events
  • Entertainment Management
  • Events Operation
  • Crisis Management
  • Special Events & Festivals
Short Semester
  • Event Marketing
  • Elective II
  • MPU (U4)*
YEAR 3
Semester 5
  • PR Events Consultancy
  • Financial Public Relations
  • Professional Media Workshop
  • Media Law & Ethics
  • Event Risk Management & Safety
Semester 6
Internship
 
Electives
Short Semester (Elective I)
  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative
Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development
Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
Career Options
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Event Manager
  • Public Relations Consultant
  • Public Relations Manager
  • Publicist
 
Find out more about your programme by talking to our friendly education counsellors.