BACHELOR OF MASS COMMUNICATION (HONS) (PUBLIC RELATIONS & MARKETING)

KPT/JPS ( R/342/6/0166 ) ( MQA/FA 0122 ) 04 / 21
Bachelor of Arts (Hons) Journalism & Public Relations (UWE, UK)
 
INTAKES : MARCH, AUGUST
 
This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
 
3-YEAR PROGRAMME
 
Have a question? Ask us for more details.

 
PROGRAMME STRUCTURE
 
YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective I
  • MPU (U2)*
  • MPU (U3)*
YEAR 2
Semester 3
  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Principles of Marketing
  • Introduction to Management
Semester 4
  • Interactive Media
  • E-Marketing
  • Consumer Behavior
  • Crisis Management
  • Promotional Management
Short Semester
  • Brand Management
  • Elective II
  • MPU (U4)*
YEAR 3
Semester 5
  • Media Law & Ethics
  • Public Relations Consultancy
  • Issues in Marketing
  • Relationship Marketing
  • Professional Media Workshop
Semester 6
Internship
 
Electives
Short Semester (Elective I)
  • Performing Arts
  • Illustration & Visual Narrative
Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development
Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
Career Options
  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager
 
Find out more about your programme by talking to our friendly education counsellors.