DIPLOMA IN COMMUNICATION (DICM)

KPT/JPS (R/321/4/0110) (A10340) 06/19
INTAKES : MARCH, JULY
 
The curriculum of our Diploma in Communication programme emphasizes on presentation skills, where students are trained to discuss and defend their ideas, concepts and views through oral and written communication. Students will also be exposed to business-related modules such as Fundamental of Management and Marketing Principles & Practice.

After the first year, students are given the opportunity to specialize in advertising, broadcasting, journalism or public relations. Students will also undergo a 10-12 week internship experience at the final year of the programme providing exposure in their chosen fields.
 
2-YEAR PROGRAMME
 
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PROGRAMME STRUCTURE
 
YEAR 1
Semester 1
  • Mass Communication
  • Introduction to Information Technology
  • Creative Communication & Portfolio Development
  • College Study Skills
  • Presentation Skills

Semester 2
  • Media Law & Ethics
  • Visual Communication
  • Choice of two specialisations:
    Public Relations:
    - PR Theory & Practice

    Advertising:
    - Introduction to Advertising

    Journalism:
    - Journalism Theory & Practice

    Broadcasting:
    - Principles of Broadcasting

  • MPU (U1)*

Semester 3
  • Academic Writing
  • Digital Graphics
  • Fundamentals of Management
  • Choice of one specialisation:
    Public Relations:
    - PR strategies & Tactics
    - PR & New Media

    Advertising:
    - Branding Strategy
    - Copywriting

    Journalism:
    - Broadcast Journalism
    - Feature Writing

    Broadcasting:
    - Audio Production
    - Scriptwriting
 
YEAR 2
Semester 4
  • Marketing Principles & Practice
  • Communication Research Methods
  • Choice of one specialisation:
    Public Relations:
    - PR Writing
    - Event Management

    Advertising:
    - Creative Advertising Strategy & Execution
    - Media Planning

    Journalism:
    - Online Journalism
    - Print Journalism

    Broadcasting:
    - Television Production
    - Television Genre

  • MPU (U2)*

Semester 5
Internship

Semester 6
  • Psychology for Communication
  • Choice of one specialisation:
    Public Relations:
    - Ethical Communication & Citizenship
    - PR Project

    Advertising:
    - Interactive Advertising
    - Advertising Project

    Journalism:
    - Photojournalism
    - News Production (Newspaper)

    Broadcasting:
    - Film Studies
    - Broadcast Production Project

  • MPU (U3)*
  • MPU (U4)*
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
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