CENTRE FOR RESEARCH AND INNOVATION IN TOURISM (CRiT)

Creation and Transformation of New Knowledge in Tourism Through Services (Consultancy, Training & Research)



Vision 2020 is fast becoming a reality for Malaysia, and both public and private sectors are geared towards achieving this target. As a private Institution, Taylor’s University is committed to sustaining its positive momentum and seeking new ways to further enhance its potential through Centre for Research and Innovation in Tourism (CRiT). Tourism has been recognized as a major global activity, attracting foreign exchange and investments while providing employment and acting as an impetus for development.



In Malaysia, tourism has become one of the largest and fastest-growing industries. In response, the Malaysian government has allocated substantial funding to enhance research and innovation in this sector to sustain its success.


Centre for Research and Innovation in Tourism (CRiT)



CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and food studies.
  • Consulting, Our Passion
  • Training, Our Expertise
  • Research, Our Behaviour

CRiT aims to produce innovation in tourism through consultancy, training services and research in its focus area which will contribute to the enhancement of the industry and the nation.

What CRiT Aims to Achieve:
  • International reference centre status for tourism innovation in Asia.
  • Discovery of new knowledge and best practices in consultancy.
  • Upscale human capital development through training and innovation.
  • Initiate cutting edge multi-disciplinary and cross-cultural research.

Vision Statement
To be an internationally-engaged centre of excellence, driven by innovation for the enhancement of tourism by 2020.

Mission Statement
  • Developing competitive industry practices through consultancy and research.
  • Building capacity and enhancing human capital through training, education and services.
  • Yielding environmental, economic and social sustainability through strategic partnership between local and international public and private organisations.