BACHELOR OF ARTS (HONS) IN GRAPHIC COMMUNICATION DESIGN

KPT/JPS (R/213/6/0248) (A10959) 07/20
INTAKES : MARCH, AUGUST
 
Taylor's Graphic Communication Design degree programme focuses on advertising, branding, consumer behaviour, marketability and understanding of communication concepts and the ability to generate practical designs in-line with clients’ briefs, via modules such as Packaging & Merchandising Design.

Students will collaborate with industry partners and gain valuable industry exposure and enhance learning through participation in field trips, an international study trip (Activity Week) and a dynamic internship programme. Students will also learn to develop their own style and portfolio in a specialised area of personal interest via modules such as Personal Project l and ll, and Final Project.
 
Articulation Option

The collaboration with University of Newcastle, Australia offers an articulation option for students pursuing Bachelor of Arts (Hons) in Graphic Communication Design. This arrangement enables students to gain international exposure and obtain an additional qualification from this prestigious university.

The University of Newcastle is a research-intensive institution with an exceptional record of achievement:
  • Ranked among the top three percent of the world’s universities, according to both the Times Higher Education (THE) World University and QS World University Rankings.
  • Currently ranked 19th in the world and number 1 in Australia on the QS Top 50 under 50 (years) list.
 
3-YEAR PROGRAMME
 
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PROGRAMME STRUCTURE
 
YEAR 1
Semester 1
  • Typography
  • Illustration & Visual Narrative
  • Digital Imaging & Visualisation
  • Design Studies I: Communication Theory
  • MPU (U1) - Module 1*
Semester 2
  • Publishing I: Print Media
  • Branding Corporate Identity
  • Advertising Principles & Practice
  • Design Studies II: Culture & Consumerism
  • MPU (U1) - Module 2*
Short Semester
  • Elective I
  • Elective II
YEAR 2
Semester 3
  • Brand Strategies
  • Design Research Methodology
  • Design Studies III: Change & Conflict
  • Information Design
  • Publishing II: Mass Communication
  • MPU (U2)*
Semester 4
  • Collaboration & Professional Association
  • Personal Project I: New Boundaries
  • Packaging & Merchandising Design
  • Design Research Dissertation
  • MPU (U3)*
Short Semester
  • Entertainment Design
  • International Graphic Communication
YEAR 3
Semester 5 - Industrial Training (14 weeks)
  • Reflective Practice: Documentation
  • Design Methods
Semester 6
  • Personal Project II: New Boundaries
  • Final Project
  • Professional Studies: Exhibition & Portfolio
  • MPU (U4)*
 
Electives I
  • Web Design & New Media
  • Video Editing & Production
  • Digital Concept Art
 
Electives II
  • Visual Semiotics
  • Copywriting for Advertising
  • Art Direction
 
Career Options
  • Animation Character Designer
  • Art Director
  • Client Service Designer
  • Creative Director
  • Editorial Designer
  • Exhibition Designer
  • Event Designer
  • Gallery / Museum Curator
  • Graphic Designer
  • Illustrator
  • Photographer
  • Photojournalist
  • Storyboard Artist
  • Visualiser
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
Find out more about your programme by talking to our friendly education counsellors.