BACHELOR OF INTERNATIONAL TOURISM MANAGEMENT (HONS) (EVENTS MANAGEMENT)

KPT/JPS (R/812/6/0073) (A9385) 11/18
Licence 3 Géographie Aménagement – Management et Ingénierie des Industries du Tourisme
 
INTAKES : MARCH, AUGUST

Dual recognition and certification by
The Bachelor of International Tourism Management programme is designed to produce professionals in the field of event management who can take their place as leaders in the global event and recreation industries.

Students will be equipped with functional and managerial skills in event management and planning, as well as knowledge in business, communication, culture and arts, events and tourism studies. The curriculum has been strengthened with international and local content preparing graduates to work in different parts of the world.
 
 
3-YEAR PROGRAMME

Industry-Ready Graduates
  • Opportunity to organise live events from designing and planning to execution.
  • Regular field trips and industry visits to event establishments.

Comprehensive Programme Structure
  • Develop specialist skills with an emphasis on creativity and organisation skills, technical skills and knowledge of event management, as well as understanding of the relationship between events and tourism.
  • Understanding of services plans, marketing, public relations, sales and legal aspects of events in addition to project management, financial management, risk management and logistics.
  • Strong emphasis on communication skills as the core of event management.

Real-World Experience
  • Internship in Year 2 and 3 (25 weeks) to develop supervisory and management skills.
  • Opportunity to embark on a fast-track employment programme (Empowering Leaders Into Industry for Tourism & Events - ELITE) for selected students.

International Study Opportunity
  • Final-year students have the opportunity to participate in the International Student Mobility Programme that includes seminars, workshops and study trips to discover various forms of tourism.
  • Opportunity for a semester abroad with credit transfer to United Kingdom, Finland, France, Switzerland, South Korea or Netherlands.
 
Have a question? Ask us for more details.

 
PROGRAMME STRUCTURE
 
YEAR 1
Semester 1
  • Business of Tourism & Hospitality
  • English for Hospitality & Tourism
  • Special Interest Tourism
  • Travel Geography
  • Tour & Travel Operations l
  • Introduction to Events & Meetings
  • History, Arts & Culture
Semester 2
  • Principles of Accounting
  • Business Communication
  • Destination Knowledge & Analysis
  • Tour & Travel Operations II
  • Design for Events
  • Principles of Marketing
  • MPU (U1) - Module 1*
 
YEAR 2
Semester 3
  • Quantitative Methods
  • Sales & Customer Relations Management
  • Entertainment Management
  • Events Operations
  • Elective I
  • MPU (U1) - Module 2*
Semester 4
  • Tourism & Hospitality Law
  • Research Methodology
  • Basic French I
  • Convention & Banquet Sales
  • Events Project Management
  • Exhibition Management
  • MPU (U2)*
Internship I
March intake is after Semester 4
August intake is after Semester 3
 
YEAR 3
Semester 5
  • Hospitality & Human Resources Management
  • Financial Management
  • Intermediate French II
  • Special Events & Festivals
  • Live Event Project
  • Integrated Marketing Communications
  • MPU (U3)*
Semester 6
  • Intercultural Management
  • Dissertation
  • Revenue Management
  • Contemporary Issues in Tourism & Events
  • Event Risk Management
  • Tourism Economics
  • Elective II
  • MPU (U4)*
Internship II
 
Electives
  • Digital Media for Tourism
  • Service Quality Management
  • Socio-Anthropology of Tourism
  • Holistic Approach to Health & Wellness
  • Tour & Travel Operations Management I
 
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
 
Career Options
  • Convention Centre Manager
  • Convention / Events Planner
  • Convention Services Manager
  • Entertainment Manager
  • Entrepreneur
  • Events Manager
  • Exhibition Manager
  • Gaming Manager
  • Incentive Organiser
  • Professional Conference Organiser (PCO)
  • Sporting Event Organiser
  • Theme Park Manager
 
Find out more about your programme by talking to our friendly education counsellors.