DR PAOLO MURA

Dr Paolo Mura

Senior Lecturer
Programme Director, Master’s Programmes
Head of Centre for Research & Innovation for Tourism


PhD in Tourism (University of Otago, New Zealand)
Graduate Diploma in Tourism (University of Otago, New Zealand)
Bachelor of Arts in Economics (‘G. d’Annunzio’ University, Italy)

paolo.mura@taylors.edu.my
Subjects Taught
  • Socio-anthropology of tourism
  • Research methodology
  • History, arts and culture

Research Interests
  • Tourist behaviour
  • Gender and tourism
  • Qualitative research

Scholarly Activities
2013
  • Co-chair of the BEST EN Think Tank XIII ‘Engaging Communities in Sustainable Tourism Development’ in conjunction with the 12th Asia Pacific Forum for Graduate Students’ Research in Tourism, 23-29 June, Taylor’s University, Malaysia.
2012
  • Deputy-Chair of the 4th Asia-Euro Conference 2012, 28Nov.- 1 Dec. 2012, Taylor’s University, Malaysia.
2011
  • Chair of the Graduate Research Colloquium (GRC) held in conjunction with THE-ICE.
  • Convener of two sessions on ‘Risk and Leisure’ at the Australian and New Zealand Association of Leisure Studies Biennial Conference, 6-8 Dec, Dunedin, New Zealand.
  • Guest editor for Recreation and Society in Africa, Asia & Latin America – special issue on ‘Leisure, Tourism, and Risk’.
  • Ad hoc reviewer for Pacific News.
  • Ad hoc reviewer for Current Issues in Tourism.
2010
  • Reviewer for South East Asia Research Centre for Communications and Humanities (SEARCH).
  • Ad hoc reviewer for Ethnologies.
  • Reviewer for the 3rd Asia-Euro 2010 Tourism, Hospitality & Gastronomy Conference, 24-26 November, Taylor’s University, Malaysia.
2008
  • Reviewer for Recreation and Society in Africa, Asia & Latin America.
  • Reviewer for the Annals of Leisure Research, special issue on ‘Leisure and Alcohol’.
2006
  • Session Chair, New Zealand Tourism and Hospitality Research Conference - BEYOND NATURE, Dunedin, New Zealand, 5-7 December 2006. “Economic Impacts and Issues”.
  • Interpretation Walking Tour Port Chalmers and Gala Dinner for New Zealand Tourism and Hospital Research Conference – BEYOND NATURE, 5-7 December 2006.

Publications
Refereed Journal Articles
  • Mura, P. (2013), ‘To Participate or not to Participate? A Reflective Account’, Current Issues in Tourism. DOI:10.1080/13683500.2013.790879 [SSCI]
  • Mura, P. and Khoo-Lattimore, C. (2012), ‘Young Tourists, Gender, and Fear on Holiday’, Current Issues in Tourism, vol. 15, no. 8, 707-724. DOI:10.1080/13683500.2011.628013 [SSCI]
  • Butler, G., Khoo-Lattimore, C., and Mura, P. (2012), ‘Heritage Tourism in Malaysia: Fostering a Collective National Identity in an Ethnically Diverse Country’, Asia Pacific Journal of Tourism Research DOI:10.1080/10941665.2012.735682 [SSCI]
  • Mura, P. and Tavakoli, R. (2012), ‘Tourism and Social Capital in Malaysia’, Current Issues in Tourism DOI:10.1080/13683500.2012.718320 [SSCI]
  • Mura, P. (2011). ‘Tourism and Crime – Key Themes’, Annals of Tourism Research, vol. 38, no. 4, 1677-1678. [SSCI]
  • Mura, P. and Khoo-Lattimore, C. (2011), ‘Away from Home – A New Revelation of Young Tourist Behaviour’, Tourism Analysis, vol. 16, no. 6, 721-727. DOI:10.3727/108354211X13228713394921
  • Mura, P. and Cohen, A.S. (2011), ‘Introduction to Special Issue on Leisure, Tourism, and Risk’, Recreation and Society in Africa, Asia & Latin America, vol. 1, no. 2, 1-6.
  • Mura, P. (2010), ‘Scary… but I Like It! Young Tourists’ Perceptions of Fear on Holiday’, Journal of Tourism and Cultural Change, vol. 8, nos. 1-2, 30-49.
  • Mura, P. and Lovelock, B. A. (2009), ‘A Not So Little Italy: Tourist and Resident Perceptions of Authenticity in Leichhardt, Sydney’, Tourism, Culture & Communication, vol. 9, nos 1-2, 29-48.
  • Mura, P. (2007), ‘Critical components of authenticity in urban ethnic districts – case study of Leichhardt’ case study to support chapters 9 and 13 in Hall, C.M. (2007) Introduction to Tourism in Australia: Development, Issues and Change, 5th ed., Pearson Education Australia, Frenchs Forest.
  • Mura, P. (2006), ‘Tourism and Local Development in North America – The Adirondack Park, New York (USA)’, pp. 145-161 in Buzzetti L., Montanari A. (a cura di), Nuovi Scenari Turistici per le Aree Montane. Abruzzo e Trentino: Sviluppo Locale e Competitività del Territorio, Valentina Trentini editore, Trento. [In Italian]
  • Mura, P. 2005, ‘The Adirondack Park, New York – Local Development and Tourism’, Turistica, no. 1, 140-141. [In Italian]
Conference papers & Presentations
  • Munikrishnan, U. T., Rajaratnam, S.D., Mura, P., and Nair, V. (2013). ‘Local Residents’ Involvement in Rural Tourism: The Case of KOPEL in Kinabatangan, Sabah, Malaysia’. Paper presented at BEST EN Think Tank XIII ‘Engaging Communities in Sustainable Tourism Development’, 23-26 June, Taylor’s University, Malaysia.
  • Tavakoli, R. and Mura, P. (2013). ‘The role of capitals in sustainable rural tourism development’. Paper presented at the 12th Asia Pacific Forum for Graduate Students’ Research in Tourism (APF) ‘Challenging Conventions in Research 2013’, 26-29 June, Taylor’s University, Malaysia.
  • Chong, R. and Mura, P. (2012). ‘Malaysia’s New Hot Sporting Scene? A Review of the Profile of Sport Tourists in Malaysia’. Paper presented at the 4th Asia Euro Tourism, Hospitality and Gastronomy Conference 2012 ‘The Way Forward: Exploring Multidisciplinary Approaches’, 28 Nov.-1 Dec, Taylor’s University, Subang Jaya, Malaysia.
  • Tavakoli, R. and Mura, P. (2012). ‘Exploring the Factors That Motivate People to Participate in Base Jumping: A Preliminary Review of the Literature’. Paper presented at the 4th Asia Euro Tourism, Hospitality and Gastronomy Conference 2012 ‘The Way Forward: Exploring Multidisciplinary Approaches’, 28 Nov.-1 Dec, Taylor’s University, Subang Jaya, Malaysia.
  • Abaeian, V., Imrie, B. C. & Mura, P. (2012). ‘Responsible Tourism in Rural Area in Malaysia: An Integrated Approach’. Paper presented at the 3rd International Research Symposium in Service Management (IRSSM – 3), 3-7 July 2012, University of International Business and Economics (UIBE), Beijing China.
  • Khoo-Lattimore, C. and Mura, P. (2011). ‘Adams and Eves? Exploring the Nature of Man in Gender-Specific Tourism Marketing’. Paper presented at the Australian and New Zealand Association of Leisure Studies Biennial Conference, 6-8 Dec, Dunedin, New Zealand.
  • Mura, P. (2011). ‘Overseas Experiences – Narrowing the Gap between Students and Teachers’. Paper presented at the 5th THE-ICE International Panel of Experts Forum 2011, 23-25 November, Taylor’s University, Subang Jaya, Malaysia.
  • Sanmugam, S. and Mura, P. (2011). ‘Baba Nyonya, a Unique Living Culture at Risk?’ Paper presented at the 2nd Graduate Research Colloquium (GRC) in Hospitality and Tourism, 23-25 Nov, Taylor’s University, Subang Jaya, Malaysia.
  • Jin Hui, S. L. and Mura, P. (2011). ‘Purchasing Behavior and Genetically Engineered Food Products in Malaysia’. Paper presented at the 9th APacCHRIE Conference, 2-5 June, Hong Kong.
  • Mura, P. and Khoo-Lattimore, C. (2010). ‘Does gender matter?’ An exploration of gendered perceptions of fear on holiday. Paper presented at the ChunCheon 2010 World Leisure Congress and Leisure Games, 28 Aug-2 Sept, ChunCheon, South Korea.
  • Khoo-Lattimore, C. and Mura, P. (2010). ‘The moment it clicks’ – Employing Photography to Understand Consumer Home Choice. Paper presented at the 2010 Global Marketing Conference, Tokyo, 9-12 Sept, Tokyo, Japan.
  • Mura, P. (2009). ‘Scary but I like it! Young Tourists’ Perceptions of Fear on Holiday’, Paper presented at the Conference ‘Emotion in Emotion: The Passions of Tourism, Travel and Movement’, 4-7 July, Leeds, UK.
  • Mura, P. (2007). ‘Does Fear Generate Inequality in a Tourism Context?’ Paper presented at the session ‘TOURISM, INEQUALITY AND SOCIAL JUSTICE’, Royal Geographical Society (with Institute of British Geographers) Annual Conference, 'Sustainability and Quality of Life', 29-31 August 2007, London.
  • Mura, P. (2006). ‘People's perception of fear in the holiday environment. A theoretical framework’ in ATLAS Asia-Pacific Tourism after Oil. Proceedings and book of abstracts University of Otago, School of Business, Department of Tourism, Dunedin, New Zealand, 5-8 December 2006.

Awards and Grants
  1. 2010. Fundamental Research Grant Scheme (FRGS) under the Ministry of Higher Education (Malaysia). Title of the project: ‘The Malay Middle Class as Main Contributor for Social Cohesion’ (RM 30,000) [Competitively awarded] [Lead Researcher]
  2. 2010. Taylor’s Research Grant Scheme (TRGS). Title of the project: ‘Poverty Eradication via Sustainable Community Based Tourism: A Case Study of the Kelabit Community in Bario, Sarawak’ (RM 7,600) [Competitively awarded]
  3. 2009. University of Otago Postgraduate Publishing Bursary (PhD) (NZ$ 5,000) [Competitively awarded]
  4. 2009. School of Business PhD Conference Support, University of Otago (NZ$ 1,000) [Competitively awarded]
  5. 2006. University of Otago Postgraduate Scholarship (NZ$ 60,000 + tuition fees for 3 years) [Competitively awarded]
  6. 2000. Scholarship from ‘Azienda Diritto agli Studi Universitari’, Chieti, Italy (€ 1,000 based on academic merit + refund of tuition fees for 4 academic years) [Competitively awarded]
  7. 1999. Scholarship ‘Socrates/Erasmus’ (€ 2,000 + travel expenses). Exchange student for 5 months at the Fachhochschule Ludwigshafen am Rhein – Germany

Professional Affiliations
  • Member of the World Leisure Organization.
  • Member of Tourism Educators Association of Malaysia (TEAM).