LISA TUNG

Lisa Tung Pei Pei

Programme Director
(Bachelor of International Tourism Management)


MSc (Management), BA (Hospitality Management)

lisa.tung@taylors.edu.my
Subjects Taught
  • MICE Management
  • Sales & Marketing
  • Introduction to Events and Meetings
  • Integrated Marketing Communications

Research Interests
  • Relationship Marketing
  • Customer Behaviour
  • Tourists/Customer Motivation
  • Tourists/Customer Satisfaction
  • Loyalty Behaviour
  • Destination Marketing
  • Destination Awareness/Image

Scholarly Activities
  • Head of Sponsorship, Registration and Events Committee, 3rd Asia-Euro Conference, Taylor’s University, School of Hospitality, Tourism and Culinary Arts, Subang Jaya, Malaysia, January – November 2010.
  • Chief Advisor and Moderator for Graduate Research Colloquium, Taylor’s School of Hospitality, Tourism and Culinary Arts, March 2010.
  • Project Leader for Case-Based Learning, Taylor’s School of Hospitality, Tourism and Culinary Arts, June 2009.
  • Member of Business Simulation Software Development Committee, Taylor’s School of Hospitality, Tourism and Culinary Arts, June 2009.
  • Member of Academic Staff Steering Committee (ASSC) Representative for Management and Degree Department, Taylor’s School of Hospitality, Tourism and Culinary Arts, January - December 2009.
  • Deputy Chairperson for 2nd Asia-Euro Conference, Taylor’s School of Hospitality, Tourism and Culinary Arts, 21 – 22 November 2008.
  • Committee for Tourism Cultural Carnival, Toulouse, France, March 2007.
  • Head of Committee for Registration and Protocol, Asia-Euro Conference, Taylor’s School of Hospitality, Tourism and Culinary Arts, Kuala Lumpur, Malaysia, January - November 2006.

Publications
Refereed Journal
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on Tourists’ Motives and Revisits to Cultural Heritage Sites, TEAM Journal of Hospitality and Tourism, 4(1), December, pp 44-55.
Book Publication
  • Ari Ragavan, P., Wong, H. S., Tung, L. and P. Wong, P. W. (2006) Case Studies in Hospitality and Tourism Management: The Malaysian Scene, ERITA-Asia: Malaysia.
  • Tung, L., Marketing Management, Chapter in the Study Guide for Recognition of Prior Learning (RPL) for Open University Malaysia (OUM), February 2009, Submitted.
Refereed Conferences
  • Wang, H. Y and Tung, L. (2010) An Exploratory Study of Experiential Value and Satisfaction of Visitors in “Leisure Farms” in Ilan, Taiwan, 3rd Asia-Euro Conference Proceedings, 24-26 November, Subang Jaya, Malaysia.
  • Bouchon, F., Tung, L. and Lim, T. S. (2010) Negotiating Tourism and Urban Development in Contested Heritage Area: A Study of the Historical Nucleus of Kuala Lumpur, 11th International Joint World Cultural Tourism Conference Proceedings, 12 – 14 November, Hangzhou, China.
  • Lim, T. S., Bouchon, F. and Tung, L. (2010) A Conceptual Framework of Heritage Selection, 8th ApaChrie Conference Proceedings, 12 – 14 August, Phuket, Thailand.
  • Bouchon, F., Tung, L. and Lim, T. S. (2009) Sayangi Kuala Lumpur? Branding Strategies for Metropolitan Areas, Destination Marketing and Branding Conference Proceedings, 2 – 4 December, Macau.
  • Tung, L., Lim, T. S. and Bouchon, F. (2009) Awareness of Kuala Lumpur as a Cultural Heritage Destination: Influence of Information Source on Awareness and Behavioural Loyalty of Locals and Domestic Tourists, 10th International Joint World Cultural Tourism Conference Proceedings, 13 – 15 November, Bangkok, Thailand.
  • Tung, L. and Lim, T. S. (2009) An Exploratory Study on the Mediating Influence of Satisfaction on the Relationship between Visual Attributes and Visitor Loyalty towards Cultural Heritage Sites, 3rd Advances in Tourism Marketing Conference Proceedings, 6 – 9 September, Bournemouth, UK.
  • Lim T. S. and Tung, L. (2008) An Exploratory Study on the Influence of Visual Attributes on Tourists Satisfaction of Cultural Heritage Sites, 2nd Asia-Euro Tourism, Hospitality and Gastronomy Conference Proceedings, 21-22 November, Kuala Lumpur, Malaysia.
  • Tung, L. and Sidik, V. (2008) Motivation and Perception of New Teaching Methods Among College Students, 3rd Teaching and Learning Conference, 11 October, TUC,Malaysia.
  • Kwong W. C. and Tung, L. (2008) Perception and Intention of Young Travellers to Participate in Work-Stay Programme in Malaysian Beach Resorts, 14th APTA Conference Proceedings, 9-12 July, Bangkok, Thailand.
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on Tourists’ Motives and Revisits to Cultural Heritage Sites, 5th Tourism Educators Conference Proceedings, 3-4 August, Penang, Malaysia.
  • Tung, L. (2006) Availability of Hotels’ Facilities and Services in Influencing Female Travellers, Asia-Euro Tourism, Culture and Gastronomy Conference Proceedings, 9-10 November, Kuala Lumpur, Malaysia.
  • Non- Refereed Conferences
  • Tung, L. (2008) Conceptual Paper: Antecedents and Consequences of Relationship Quality: A Test of a Relationship Model for the Hotel Industry, ERITA-Asia Seminar, 23 September, TCHT, Malaysia.
  • Sidik, V. and Tung, L. (2008) Use of Games in Enhancing Students’ Learning Outcomes, Faculty Seminar, 13 September, TCHT, Malaysia.
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on the Relationship between Motives and Revisits to Cultural heritage Sites, ERITA-Asia Seminar, 30-31 October, TCHT, Malaysia.
  • Tung, L. (2006) Conceptual Paper: Availability of Hotels’ Facilities and Services in Influencing Female Travellers, ERITA-Asia Workshop, 8-9 September, TCHT, Malaysia.

Awards & Honours
  1. First Aberdeen Award, Postgraduate Programme, Aberdeen Business School, Robert Gordon University, First Aberdeen, Scotland, UK. December 2001
  2. Taylor’s Top Achiever’s Award, Higher Diploma Programme, Taylor’s School of Hotel Management, Malaysia. December 1999

Professional Affiliations
  • Member – Tourism Educators Association of Malaysia (TEAM)
  • Member – CETIA, Toulouse
  • Member – ERITA-Asia