Charting Future Research Directions in Tourism Consumer Behaviour and Marketing

Taylor's Professor was invited to organise and lead the PhD Forum on new tourism research directions at the consumer behaviour and tourism marketing symposium held in Germany.

Professor Perry Hobson, the PVC for Global Engagement at Taylor's University, was invited to be Chair of the PhD Future Research Directions session at the eighth Consumer Behaviour in Tourism
(CBTS) that was recently held at the University of Applied Sciences in Munich (Germany).

The focus of CBTS 2015 was "Current Issues in Decision Making and Travel Behaviour". The symposium attracted tourism marketing researchers from across Europe and with Keynote speakers including Professor Stephan Gossling from Linnaeus University (Sweden), Dr. Norman Au from Hong Kong Polytechnic University (SAR China), and Dr. Scott Cohen from the University of Surrey (UK).

An important part of the CBTS is developing new lines of research in tourism marketing, and the first session of every CBTS symposium is a PhD Session. This year Professor Perry Hobson was invited to co-organise and to be the Chair of the PhD Session. Only eight PhD students were selected this year to present their research, and they were drawn from a variety of European universities - including the National Research University in Economics (Russia), Swiss Italian University (Switzerland), Wurzburg University (Germany) and Stenden UAS (The Netherlands).

Professor Perry Hobson said that, "The session was structured so that the opening session used the Three-Minute Thesis (3MT) format developed by the University of Queensland (Australia) – where students are given just three minutes to present their thesis. It’s tough, but it does get them to focus on the essential elements of their research".

Then in the second part of the workshop, students were split into two groups and more detailed presentation was made, and a "Panel of Professors" were able to offer some detailed feedback. The annual CBTS symposium is an initiative of the Competence Centre in Tourism Management and Tourism Economics (TOMTE) which is based at the Free University of Bozen-Bolzano (Italy) – who are an exchange partner of Taylor's University.

For more information about CBTS click here.