Italian Design Day was celebrated around the world by over a hundred Italian Embassies, Consulates and Trade Commissions. Taylor’s School of Design was proud to be the host of this event in Malaysia.
The Italian government has designated March 2nd to be Italian Design Day, and 102 Italian Embassies, Consulates and Trade Commissions around the world held events to recognise the uniqueness and contribution of Italian Design. The Italian Minister of Foreign Affairs, Angelino Alfano, strategically chose design as a way to highlight Italy, the Italian lifestyle and Italy’s contribution to the world. “The ‘Italian way’ is not only art and taste, but also industrial know-how that delivers reliable, beautiful products”, he remarked. Adding that “Italian companies generate one third of global sales in the design sector”. Taylor’s University has both Italian staff and exchange students on campus, and has been pleased to host the Ambassador and other senior staff from the Embassy at the Lakeside Campus on several occasions. Last year, Taylor’s University hosted an ‘Italian Week’ event with the theme of “Italian and creativity: brands and costumes, fashion and design”. This year, the Taylor’s Design School were invited by the Italian Embassy to host the first globally co-ordinated Italian Design Day event for Malaysia at the Lakeside campus. Professor Michael Driscoll, the VC/President of Taylor’s University warmly welcomed not only the Italian Ambassador, but also the President/CEO of UniKL Professor Dato’ Dr. Mazliham Mohammad Su’ud and some 80 of their design students to the Lakeside campus. The Italian Ambassador, H.E. Mario Sammartino, then formally opened the Italian design display in university’s CODA Art Gallery. The assembled audience was then given a lecture by the highly respected Italian designer Luca Fois, who had been specially flown out from Milan for the event. After a long experience as a designer and manufacturer of wooden objects for large international brands, today he is a freelance Creative Advisor and lectures in the Faculty of Design at the Politecnico of Milano. Ernesto Patron, the Head of the Taylor’s Design School said that, “We were delighted to work with the Italian Embassy to host this global event” noting that “Italian design has shaped and influenced the world we live in”. Professor Perry Hobson the PVC for Global Engagement added that, “Italian Design Day has been celebrated worldwide from Sydney to San Francisco, and from Baku in Armenia to Cape Town in South Africa. It was a great honour to be invited to host this event and it helps to further our links for our students with Italy – whether it’s in design or food”. To find out more about the Taylor’s Design School click here - Global Matters