Taylor's Professor Put 'In The Spotlight' By Travel & Tourism Research Association

The Asia-Pacific Chapter of the Travel & Tourism Research Association (TTRA) recently put the PVC for Global Engagement at Taylor’s University ‘In the Spotlight’ looking for his views on the future development of travel and tourism in the region.

The Travel & Tourism Research Association Asia-Pacific Chapter (TTRA-APac) is dedicated to supporting travel and tourism research across the Asia-Pacific region. Its membership comprises destination marketing organisations, research managers, industry research users, 'vendors' (research consultants) as well as academic researchers and post-graduate students.

Dr. Perry Hobson, the Pro Vice-Chancellor for Global Engagement at Taylor's University, was recently interviewed and put "in the spotlight' by TTRA-APac. He was asked about his path into academia/research as well as about his aspirations for Asia Pacific Tourism.As he noted, "I grew up in the UK, and after living and working in the USA I initially moved to Asia back in 1992. We initially lived in Hong Kong, and I have subsequently lived and worked in Australia and Malaysia and since then clocked up many miles flying around Asia-Pacific region".

Asked about what interests him in research he commented that, "I have always been drawn to research that is looking at topics that have not been explored before, or are even controversial. I remember writing a research paper on 'feng shui' and how it affected hotel design in Asia. I recall a North American-based reviewer blasting my paper saying it was 'possibly interesting, but quite irrelevant outside of Asia'. Of course, the owners of the MGM Grand later wished that they had read such a research paper when they had to spend millions re-designing the front of their hotel in Las Vegas so that their Chinese customers didn't have to walk through the mouth of the lion!"

He added that, "My hope is that we can learn from the mistakes of other regions of the world as we grow tourism responsibly across Asia-Pacific. My nightmare is that we collectively manage to get it wrong. So my vision and aspiration is for tourism to be a tool that not only helps to improve the lives of people economically in this region, but one that we can shape so that we can also do it in a socially and environmentally sustainable manner".

The next TTRA-APac conference will be held at HK PolyU from December 6th – 8th, 2017. To read the full interview click here. To find out more about the School of Hospitality, Tourism and Culinary Arts at Taylor's University click here.