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BACHELOR OF BUSINESS (HONS) INTERNATIONAL BUSINESS & MARKETING

KPT/JPS (R/340/6/0408) (A9968) 07/19

This programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

In addition to a solid grounding in business, this programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

INTAKES: MARCH, AUGUST

3-year

programme

6-month

internship

Dual Award

UWE, United Kingdom or QUT, Australia

REQUIREMENTS

PREREQUISITES

SPM / O-Level with Pre-U / Foundation

Pass SPM / O-Level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENTRY REQUIREMENTS

Taylor’s Business Foundation (TBF)

Pass with min. CGPA 2.00

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor's Diploma in Business (DIB)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CC with CGPA 2.00

Unified Examination Certificate (UEC)

Pass with min. 5Bs

A Levels

Min. EE or equivalent of min. 80 points

South Australian Matriculation (SAM)/SACE International

Min. ATAR 60

Canadian Pre-University (CPU)

Min. average of 60% in 6 subjects

International Baccalaureate (IB)

Min. 24 points and above in 6 subjects

Monash University Foundation Year (MUFY)

Min. 255 / 400

Note: Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENGLISH REQUIREMENTS

IELTS

Band 5.0

TOEFL

34 (Internet Based Test)

MUET

Band 3

UEC English

English B6

O-Level

Grade C

1119 (GCE-O)

Grade C

Taylor's EET

Overall Score 5.0

Taylor's IEN

Level 2 - Grade C

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

Programme Structure

With Taylor’s new curriculum structure, you are empowered to mix & match modules depending on your strengths, interests and passions. This innovative learning is immersive, flexible and adaptable as it will future-proof you to be highly sought after in the ever-demanding global marketplace.

Click here to find out more about the Taylor's Curriculum Framework.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

  • Business Communication
  • Business Ethics and Values
  • Business Law
  • Consumer Behaviour
  • Export Practices and Management
  • Integrated Marketing Communications
  • International Business Issues and Policies
  • International Finance
  • Introduction to Accounting
  • Introduction to Finance
  • Introduction to International Business
  • Introduction to Management
  • Macroeconomics
  • Microeconomics
  • Organisation Behaviour
  • Principles of Marketing
  • Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
  • Quantitative Methods for Business
  • Research Methods
  • Services Marketing
  • Strategic Management
  • Transnational Management
  • Industrial Training or Industry Immersion

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

UNIVERSITY CORE


The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

 

  • MPU (U1a)
  • MPU (U1b)
  • MPU (U2) or Bahasa Kebangsaan A
  • MPU (U3)
  • MPU (U4)

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Complementary Studies Components.

 

Electives

  • Brand Management
  • Contemporary Issues in Marketing
  • Cross Cultural Management
  • Doing Business in Asia
  • Entrepreneurship and Small Business
  • Interactive and Digital Marketing
  • Intercultural Communication
  • International Economic Theory and Policy
  • International Human Resource Management
  • International Marketing
  • International Trade and Multinational Business
  • Management Accounting
  • Management Information System
  • Market Analysis and Decision Making
  • Marketing Management
  • Organisational Studies
  • Production and Operation Management
  • Retail Marketing

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Future Careers

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

  • Brand Manager
  • Business Consultant
  • Customer Service Manager
  • Entrepreneur
  • Foreign Trade Consultant
  • Import & Export Manager
  • International Trader
  • Marketing Communication Manager
  • Product Manager
  • Sales Manager

FEES & SCHOLARSHIPS

Approximate Total Fees
(Local Students):

RM 99,900

Approximate Total Fees (International Students):

USD 33,124

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* Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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