Over the course of the late twentieth century, the emergence of digital technologies has progressively transformed our day to day activities; disrupting the normalcies of everyday life. Our values and former lifestyles have all taken a turn for something seemingly fast-paced. Reality has set in too quickly and it appears that many have jumped on the bandwagon to stay relevant and to be “in touch”.
In this wired-up society, some of the older generation are either bemused with the advancement of technological gadgets, or they are either intrigued to learn new digital tools. Whilst the younger crowd on the other hand, have become so reliant on digital technology that an inseparable bond mark between the two.
Mobile devices also known as (m-devices), such as mobile phones, smartphones, and tablets, to name a few have become akin to the likes of playing ‘babysitter’ for children. This is particularly evident when we observe, for example, parents giving m-devices to their toddlers or young children in restaurants to occupy idle time.
In the marketplace, usage of digital technologies has brought much convenience, efficiency and high productivity whether directly or indirectly in the marketing and disseminating of a company’s information. Strong evidence remains of digital technology through the exponential growth of social media, which first made its mark in blogging sites in the late 90s, followed by Myspace and LinkedIn in the early 2000s. Facebook and Twitter also began to gain prominence from 2006 onwards, when these social media platforms were readily made available to users globally.
Social media is the catalyst for connection made through people of different backgrounds all over the world to collaborate, share, and learn about an endless variety of topics through online discussion forums, chat rooms, blogs, Internet discussion boards, and popular social networking sites such as Facebook, Twitter, Pinterest and Instagram. Users are their own content producers for their blogs, forums, web sites with the creative freedom to explore content to their liking, for example, a review on new products and brands. Likewise, companies may also use social media to advocate their unique value propositions and use that as leverage across different social media platforms.
In recent years, there has been a noticeable paradigm shift from the conventional face-to-face learning to the new premise of social media learning through the comfort of one’s home. Users choose content for their reading pleasure anytime anywhere via their ubiquitous m-devices. Consequently, the term “mobile social media learning” was aptly coined to refer to the connectivity of mobile learners that use social media on m-devices. This ingenious technology is the byproduct of innovative thought that allows on- demand information to be acquired at the snap of your fingers.
Research has shown that the usage of m-devices has become indispensable and relevant to almost all industries, which seen industries around us evolve. Now, we have mobile shopping, mobile banking, mobile payment, mobile tourism and mobile entertainment, amongst others. It is not surprising, that Facebook has launched its experimental “Facebook News” in late October 2019 as the next step forward to facilitate the flow of accurate, trusted news content ahead of other social networking sites.
Looking at the widespread adoption of mobile social media learning, there are still some neo-Luddites in our society who are against technology to the point that they refuse to use it to even learn. Thus, the big question remains, “Is everyone ready to adopt this new technology in paving the way for future learning?” Progressively, various industries have started the adoption of this invaluable innovation which has proven to be a success. In the near future, if more companies adapt to this practice, imagine how much more we can achieve through the seamlessness of online technology?
In short, mobile social media learning brings about an abundance of opportunities, offering the ease of learning through the use of videos, photos, and images etc., which goes beyond the confinement of words and text alone. With the advent of modern technology, experience learning on the go; at your own pace, anywhere anytime you like. Make a difference in the way you learn. Be bold, be creative and be engaged!
Ms. Lim Con Nee,
Lecturer, School of Management & Marketing
Faculty of Business & Law
Ms. Lim Con Nee is a Lecturer at the School of Management & Marketing, Faculty of Business & Law at Taylor’s University. She has taught many subjects including E-Commerce, E-Marketing, Principles of Marketing, International Marketing, Integrated Marketing Communication and Interactive & Digital Marketing to name a few. Her research interests include e-marketing, social media, and mobile learning.
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