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The faculty of Social Sciences and Leisure Management is a newly combined faculty consisting of 5 multi-disciplinary school: School of Media and Communication, School of Education, School of Liberal Arts & Sciences, School of Culinary Arts & Food Studies, and School of Hospitality, Tourism & Events. 

ABOUT KEY RESEARCH AREAS

In order to cover a multi-disciplinary research field, each faculty has created Key Research Areas, which is narrowed down into specific Research Group and targeted Research Grants. This is to ensure ample coverage for research opportunities.

RESEARCH GROUPS

Each key research areas are segmented into a broader and focused research group to achieve significant attainment.

TOURISM POLICY & PLANNING

Overview

Focus areas:

  • ASEAN and regional tourism studies
  • Tourism policies, trends and future directions
  • Tourism planning and development
  • Market research on market segments and future trends
  • Tourism contribution to national economy
  • Safety, security and protection of key destination
  • Tourism and Transportation
  • Cultural and heritage tourism
Key Experts
  • Datuk Seri Victor Wee 
  • Dr Toney K. Thomas
  • Dr Suresh Kannan
URBAN TOURISM

Overview

Focus areas:

  • Tourism in urban areas
  • Technology and social media in hospitality and tourism
  • Science, technology and innovation for inclusive tourism
  • Virtual/Augmented/Mixed reality in tourism and hospitality
  • Customer experiences, service quality and satisfaction in hospitality and tourism  
Key Experts
  • Dr Rokhshad Tavakoli
  • Dr Padma Panchapakesan
  • Dr Jeetesh Kumar
  • Dr Kandappan Balasubramanian
SUSTAINABLE TOURISM

Overview

Focus areas:

  1. Sustainable tourism development-Ecotourism, CBT, green tourism
  2. Green technology for tourism industry
  3. Destination planning, development and management
  4. Socio-cultural impacts of tourism
  5. Productivity and innovation
  6. Leadership, management and governance 
Key Experts
  • Dr Seyyed Mostafa Rasoolimanesh
  • Dr Sundari Ramakrishna  
  • Dr Elise Wong Man Ling
  • Dr Jiseon Ahn
DIGITAL FUTURES

Overview

To promote research and collaboration in the following areas: learning spaces,digital literacies, flipped and blended learning, online assessment, augmented and virtual learning

Key Experts
  • Lim Chee Leong (SoED)
  • Dr. Jasmine Jain (SoED)
  • Prof Michael Keppell (SoED)
  • Nur Hannah Mansur (eLA)
  • Chiew Boon Thian (SHTE)
  • Dr Mathana Amaris Fiona (SoED)
  • Kandappan Balasubramaniam (SHTE)
  • Kannan Vijayan (TDS)
  • Mike Choong WK (TDS)
  • Nurhanim Hassan (eLA)
  • Clarence Lim (CLCS)
  • Azeem (SLAS)
  • Wong Yau Hsiung (SLAS)
  • Tee Wee Jing (SoCIT)
  • Norji binti Nasir (TDS)
  • Sujata Krishnan (CLCS)
  • Enna Ayub (eLA)
CURRICULUM AND PEDAGOGY FUTURES

Overview

To promote research and collaboration in the following areas: Productive pedagogies, critical pedagogies, multiliteracies, capacity building and development, discipline pegagogies, innovative practices in education. 

Key Experts
  • Dr. Logendra Stanley Ponniah (SoED)
  • Prof Moses Samuel (SoED)
  • Dr Lim Chong Hin (SoED)
  • Dr.Jasmine Jain (SoED)
  • Dr.Tan Shin Yen (SoED)
  • Douglas Tong (SoE)
  • Dr Prabal Bhargava (SoM)
  • Dr. Benjamin S.P. Earnest (SoM)
  • Dr Anitha Ponnupillai (SoM)
  • Jason Turner (TBS)
  • Indraselvi Pararajasingham (TC)

 

TRANSFORMATIONAL LEADERSHIP AND INFLUENCE

Overview

To promote research and collaboration in the following areas: Leadership development, executive leadership, emerging leaders, leadership and organisational effectiveness

Project 1

Innovative Media and Technology

Key Experts
  • Prof Dr Pradeep Nair
  • Dr Win Min Thein (SoM)
  • Dr Wong Ching Lee (SBS)
  • Dr Sree Kala Nair (TCHT)
  • Dr Tham Sheh May (SBS)
  • Dr Azadeh Ghadimi (SoE)
MEDIA POLICY, INDUSTRIES AND AUDIENCES

Overview

Media Policy, Industries and Audiences research is concerned with the critical analysis of media policy, regulation, political communications, the creative industries, journalism and issues connected with media and democracy. Focus is also the media audiences i.e. on people's interpretative engagement with different media genres etc. 

Project 1

Media reporting of suicide: A Comparative Framing Analysis of Malaysian Newspapers. TRGS/ERGS/1/2018/SOC/040.  RM17,100.00

Project Duration

1 May 2018 - 30 April 2019

Key Experts

Project 3

Reputation management building through CSR in higher learning institutions. RM11,500.00

TIRGS-ERFS

Project Duration

1 May 2018 - 30 April 2019

Key Experts
  • Dr. Tan Poh Ling
  • Dr. S. Mostafa Rasoolimanesh

Project 4

Women in the 14th General Election: A comparative framing analysis of Malaysian media.  RM18,000.00. TIRGS-ERFS.  

Project Duration

1 May 2018 - 30 April 2019

Key Experts
  • Usha Devi Rajaratnam
  • Dr. Nicole Yang Lai Fon
DIGITAL MEDIA AND SOCIAL NETWORKS

Overview

Digital media and social networks explores the development, diffusion, uses individual and collective, social, political and economic impact of digital information and communication technologies, network and systems. This includes research on social media and related apps.

Project 1

The influence of peer engagement among Malaysian youths on voting behaviour through post-GE14 social media uses and gratifications. TIRGS-ERFS. RM15,600.00

Project Duration

1 May 2018 - 30 April 2019

Key Experts
  • Dr. Nurzuhan Hassim
  • Dr. Kannan Loganathan

 

Project 2

The Role of Contemporary Media in Creating Awareness on the Adoption of Mobile Wallet in Klang Valley. TIRGS-ERFS RM17,000.00

Project Duration

1 May 2018 - 30 April 2019

Key Experts

ACTIVE RESEARCH GRANTS

TRANSFORMATIONS IN NEWS REPORTING PRACTICES: AN IN DEPTH QUALITATIVE STUDY OF SOCIAL MEDIA USAGE AMONG MALAYSIAN NEWSPAPER JOURNALISTS

Key Person In Charge

THE IMPLICATIONS OF NATIONAL POLICY STRATEGIES, PEDAGOGICAL APPROACHES AND FUNDING MODEL ON SUSTAINABLE DEVELOPMENT OF MOOCS IN MALAYSIA

Key Person In Charge

APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) TO INVESTIGATE STUDENTS ACCEPTANCE OF MOOC AT TAYLOR'S UNIVERSITY

Key Person In Charge

THE CULTURAL FIT: ROLE OF CULTURE IN WORK ENVIRONMENT OF MALAYSIAN SMES

Key Person In Charge

SATIETY-ENHANCING AND SATIATION-ENHANCING FOOD AND BEVERAGE MODEL DEVELOPMENT AS WEIGHT MANAGEMENT REGIME IN ASIAN POPULATION

Key Person In Charge

ASIAN FOOD BAROMETER

Key Person In Charge

FOOD, CULTURES AND HEALTH

Key Person In Charge

CULTURAL AND ECONOMIC DRIVERS OF PROTEIN TRANSITION IN SE ASIA: FOCUS ON MALAYSIA AND INDONESIA

Key Person In Charge

INNOVATIVE TECHNIQUE IN STUDYING CONTEXTUAL EATING BEHAVIOUR

Key Person In Charge

VIRTUAL TOURISM IN 3D VIRTUAL WORLDS

Key Person In Charge

SHAPING AND PROMOTING A HEALTHY LIFESTYLE THROUGH REAL-TIME MONITORING TECHNOLOGY AND FOOD LEGISLATION

Key Person In Charge

CONTACT US

Centre for Research Management
Director
Adeline Yong Sui Yen

crm@taylors.edu.my