The faculty of Social Sciences and Leisure Management is a newly combined faculty consisting of 5 multi-disciplinary school: School of Media and Communication, School of Education, School of Liberal Arts & Sciences, School of Culinary Arts & Food Studies, and School of Hospitality, Tourism & Events.
In order to cover a multi-disciplinary research field, each faculty has created Key Research Areas, which is narrowed down into specific Research Group and targeted Research Grants. This is to ensure ample coverage for research opportunities.
Each key research areas are segmented into a broader and focused research group to achieve significant attainment.
Overview
Focus areas:
Overview
Focus areas:
Overview
Focus areas:
Overview
To promote research and collaboration in the following areas: learning spaces,digital literacies, flipped and blended learning, online assessment, augmented and virtual learning
Overview
To promote research and collaboration in the following areas: Productive pedagogies, critical pedagogies, multiliteracies, capacity building and development, discipline pedagogies, innovative practices in education.
Overview
To promote research and collaboration in the following areas: Leadership development, executive leadership, emerging leaders, leadership and organisational effectiveness
Project 1
Innovative Media and Technology
Overview
Media Policy, Industries and Audiences research is concerned with the critical analysis of media policy, regulation, political communications, the creative industries, journalism and issues connected with media and democracy. Focus is also the media audiences i.e. on people's interpretative engagement with different media genres etc.
Project 1
Media reporting of suicide: A Comparative Framing Analysis of Malaysian Newspapers. TRGS/ERGS/1/2018/SOC/040. RM17,100.00
1 May 2018 - 30 April 2019
Project 3
Reputation management building through CSR in higher learning institutions. RM11,500.00
TIRGS-ERFS
1 May 2018 - 30 April 2019
Project 4
Women in the 14th General Election: A comparative framing analysis of Malaysian media. RM18,000.00. TIRGS-ERFS.
1 May 2018 - 30 April 2019
Overview
Digital media and social networks explores the development, diffusion, uses individual and collective, social, political and economic impact of digital information and communication technologies, network and systems. This includes research on social media and related apps.
Project 1
The influence of peer engagement among Malaysian youths on voting behaviour through post-GE14 social media uses and gratifications. TIRGS-ERFS. RM15,600.00
1 May 2018 - 30 April 2019
Project 2
The Role of Contemporary Media in Creating Awareness on the Adoption of Mobile Wallet in Klang Valley. TIRGS-ERFS RM17,000.00
1 May 2018 - 30 April 2019
Key Person In Charge
Key Person In Charge
Key Person In Charge
Key Person In Charge