SEARCH

KEY MILESTONES

CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and food studies.

PROJECTS

INTERNATIONAL PROJECTS
ENVIRONMENTALLY AND SOCIALLY RESPONSIBLE TOURISM CAPACITY DEVELOPMENT PROJECT: PROVISION OF TOURISM TRAINING FOR VIETNAMESE TOURISM ADMINISTRATORS IN AN ASEAN COUNTRY
FOOD & BEVERAGE QUALITY EXCELLENCE PROGRAMME
RECENT INTERNATIONAL PROJECT
KNOWLEDGE TRANSFER AND TOURISM DEVELOPMENT IN TIMOR LESTE

The project covers:

  1. Three phases in six months;
  2. Tourism development audit in two sites (mountains & heritage);
  3. Development of knowledge and capacity in tourism management.
NATIONAL PROJECT
MULTI-DIMENSIONAL RESPONSIBLE RURAL TOURISM CAPACITY FRAMEWORK FOR SUSTAINABLE TOURISM

LEAD BY:

Professor Dr. Vikneswaran Nair



FUNDED BY:

Ministry of Education, Malaysia RM (9,000,000)

BRIEF:

The main objectives of the project are:

  1. To discover the various models used in economic, socio-cultural and environmental responsibility and carrying capacity in rural tourism destinations;

  2. To investigate all stakeholder’s perspective on the economic, sociocultural and environmental responsibility and carrying capacity in rural tourism destinations;

  3. To establish appropriate economic, socio-cultural and environmental model to measure stakeholders’ impact in rural tourism destinations;

  4. To develop economic, socio-cultural and environmental responsibility and carrying capacity indicators for rural tourism destinations;

  5. To develop a tourism barometer to assess and monitor the economic, socio-cultural and environmental responsibility impact of rural tourism destinations using an integrated decision support system.

  6. The new responsible tourism and capacity model will ensure the optimal use of resources and simultaneously maintain the balanced ecological processes that can help the conservation of natural heritage. The fundamental indicators that will be extracted from the current practices will track changes in key economic, socio-cultural and environmental components of the tourism industry, informing the achievements of the sustainability goals and measuring impacts of the tourism industry on the environment over time. These indicators will provide a snapshot of the impact of the tourism industry and the industry’s response to challenging issues.
RECENT INDUSTRY SPECIFIC PROJECTS
LANGKAWI GOOGLE GLASS AUGMENTED REALITY (AR): A FEASIBILITY STUDY

LEAD BY:

Mr. Neethiahnanthan Ari Ragavan
Professor Dr. Vikneswaran Nair



FUNDED BY:

Taylor’s University (RM 25,000)

BRIEF:

There are 2 phases of the proposed project, namely the feasibility study and the implementation plan. The general aim of the first phase of the project is to conduct a feasibility study in order to develop market concept and proof of concept for a Google Glass Augmented Reality (AR) application. Thus, the study would:

  1. Enhance the visitors’ geological heritage experience in the context of nature-based eco-tourism in Langkawi Island.

  2. Generate positioning of a brand destination for Langkawi to become an internationally renowned UNESCO Geopark destination.

  3. Conceptualise a pioneering initiative in using the state-of-the-art technology of Augmented Reality (AR) in positioning Langkawi on the world tourism map. Based on the outcome of the feasibility study, the second phase, the implementation of the Google Glass AR application, will be proposed. The second phase would include the training of personnel managing the technology and the cost of purchasing the hardware (e.g. Google Glass) and software (application to run the AR). If Langkawi rolls out the application by 2015, the island will be among the first in the world using this AR technology for interpretation of a tourism destination.
SURVEY RESEARCH FOR INCREASING THE POTENTIAL OF PORT DICKSON AS A LEADING BEACH RESORT TOURISM DESTINATION

LEAD BY:

Dr. Pradeep Nair
Associate Professor Dr. Kashif Hussain



FUNDED BY:

Taylor’s University (RM 30,000)

BRIEF:

This study highlights the factors that influence the behaviour of the stakeholders and residents towards tourism development in Port Dickson region in Malaysia and discuss the differing attitudes and characteristics of the groups identified. The study draws on the triple bottom line approach of perceived impacts (economic, socio-cultural & environmental) of tourism development at Port Dickson and investigates if residents’ image of destination influence their perceptions of the economic, socio-cultural and environmental impacts of tourism, and support for further tourism development. In order to conduct this study, a mixed method approach is adapted by employing;

  1. Qualitative study (interviews with stakeholders & local residents)

  2. Quantitative studies (survey questionnaires from stakeholders & local residents) to collect data and gather stakeholders and residents’ views regarding the image of Port Dickson, role of their engagement in developing tourism at the destination and its impact.
CRIT JOURNAL
  • Frequency: Two Issues Per Year
 
  • Abstracted and Indexed in:
    • CABI
    • CIRET
    • MyCITE
 
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PUBLICATIONS

TOTAL NUMBER OF PUBLICATIONS

Books - 7
Book Chapters - 11
High Impact Indexed Publications (Journals & Proceedings-ISI, SSCI, SCOPUS, ERA) - 72
Refereed Journal Publications - 48
Refereed Conference Proceedings - 142
TOTAL - 280

2014

Books - 2
Book Chapters - 1
High Impact Indexed Publications (Journals & Proceedings-ISI, SSCI, SCOPUS, ERA) - 43
Refereed Journal Publications - 13
Refereed Conference Proceedings - 46
TOTAL - 105

2013

Books - 2
Book Chapters - 1
High Impact Indexed Publications (Journals & Proceedings-ISI, SSCI, SCOPUS, ERA) - 43
Refereed Journal Publications - 13
Refereed Conference Proceedings - 46
TOTAL - 105

2012

Books - 3
Book Chapters - 3
High Impact Indexed Publications (Journals & Proceedings-ISI, SSCI, SCOPUS, ERA) - 9
Refereed Journal Publications - 19
Refereed Conference Proceedings - 50
TOTAL - 84

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