CRiT administers, manages and implements research and innovation activities in the field of tourism. It is committed to excellence in research, and has evolved to become major centre for tourism research in Malaysia and beyond. It also facilitates multidisciplinary research projects focusing on a wide range of social science disciplines with leisure, business, wellness, recreation, accommodation/hotels, travel, food/restaurants related research opportunities. CRiT is dedicated to be the premier academic research centre in the country with a focus area in its services. The following chart underlines CRiT’s research focus and niche areas of expertise.
Creation and Transformation of New Knowledge in Tourism Through Services (Consultancy, Research & Training)
The main objective of LIA is to pool expertise, facilities and material resources to carry out a scientific project to study the links between diet and health from the perspective of Euro-Asian populations.DISCOVER MORE
CRiT advocates transformation of tourism industry and act as a change agent, both locally and internationally, by providing expertise and knowledge transfer to public and private organisations in tourism and the affiliated fields of hospitality and food studies.DISCOVER MORE
The administration of CRiT is through the secretariat, headed by a Director who is supported by the expert university academics in the field of tourism, hospitality and food studies.DISCOVER MORE