Marketing is embedded at the core of an organisation. It is an centred on consumer behaviour and insights. Students will learn the "how" and "why" factors as to customer decision-making, creating new and successful brands and using market data and business analytics to make marketing decision. This is coupled with knowledge in social media for marketing, risk management in marketing, design, creativity, and product marketing, social responsibilities and competitive economics. This course will equip students with marketing knowledge to work in multinational corporations or start their own business.


Students will learn contemporary marketing theories in both local and international contexts via modern learning methods; research articles, videos and experiential learning.



Students can pursue diverse careers in Marketing that involves developing new products to generate revenue for companies, developing and managing brands, producing communication and promotional content, market-research related jobs and careers in retail services. Entrepreneurial-minded graduates also have the option of starting their own business. 


This specialisation is offered as an option as part of the Bachelor of Business (Hons) degree.

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