ADVERTISING

Advertising is a challenging field that concerned with knowledge from research and planning to strategy and execution of campaign. It combines elements from the discipline of branding, marketing, media planning and analysis, design to create ad copy, idea pitching and develop advertising campaign. If you are passionate about working in the advertising and/ or media agency, this pathway will ensure you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors. You will learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important roles advertising play not only in branding, but our culture and politics.