Advertising is a challenging field that concerned with knowledge from research and planning to strategy and execution of campaign. It combines elements from the discipline of branding, marketing, media planning and analysis, design to create ad copy, idea pitching and develop advertising campaign. If you are passionate about working in the advertising and/ or media agency, this pathway will ensure you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors. You will learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important roles advertising play not only in branding, but our culture and politics.


You will be taught:

  • Advertising and media-related theories and practices
  • Different forms of copy writing techniques
  • Different design softwares that help you to develop advertising contents (e.g. print ad, billboard, packaging design etc.)
  • Produce engaging content for print and digital platforms
  • Conduct advertising research 
  • Plan and develop media plan
  • Plan and develop advertising campaign

You learn through:

  • Practical projects
  • Lectures and seminars
  • Commercial opportunities with real-world clients
  • Critical thinking and group work skills
  • Employability workshops
  • Guest speakers and masterclasses



When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:


This specialisation is offered as an option as part of the Bachelor's (Hons) in Mass Communication. Click below to learn more about the programme.