Advertising is a challenging field that concerned with knowledge from research and planning to strategy and execution of campaign. It combines elements from the discipline of branding, marketing, media planning and analysis, design to create ad copy, idea pitching and develop advertising campaign. If you are passionate about working in the advertising and/ or media agency, this pathway will ensure you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors. You will learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important roles advertising play not only in branding, but our culture and politics.
You will be taught:
- Advertising and media-related theories and practices
- Different forms of copy writing techniques
- Different design softwares that help you to develop advertising contents (e.g. print ad, billboard, packaging design etc.)
- Produce engaging content for print and digital platforms
- Conduct advertising research
- Plan and develop media plan
- Plan and develop advertising campaign
You learn through:
- Practical projects
- Lectures and seminars
- Commercial opportunities with real-world clients
- Critical thinking and group work skills
- Employability workshops
- Guest speakers and masterclasses
This course outlines the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.
This course outlines the theory and practice of brand management. It delves into the theories, concepts, issues, principles, processes of Branding by considering it from the perspective of Marketing, Management, and Communication. It provides a viewpoint of the organisation taking into consideration its competitive environment and the forces that affects its banding exercise. Students will have the opportunity to develop their portfolio in this subject through the development of branding through strategic processes.
This course provides the in-depth learning of creative practices in the advertising media industry. It solely focuses on the creative process and execution of an advertising strategy/plan through the understanding of design and production fundamentals.
This course is designed as a skills course focusing on the creative aspects of advertising specifically copywriting. The emphasis will be on how to research for information on both product and consumer and apply this information to develop creative ad copy for various media.
This course is designed to provide you with a framework for understanding the role of strategic media planning in the overall context of marketing and advertising decisions. The course will cover audience research as well as selection, evaluation, and planning of all major advertising media and consider various decisions and problems that arise in the media planning process. The knowledge gained in this course will be useful for those interested in any career that requires them to interact with the media industries, such as brand management, advertising, research, as well as the media and entertainment industry
This specialisation is offered as an option as part of the Bachelor's (Hons) in Mass Communication. Click below to learn more about the programme.