User interface (UI) design and user experience (UX) design are the yin and yang of application designs for mobile, web, kiosks, software interface or Virtual, Augmented and Mixed Reality experiences. UI/UX design is a high-demand field in the entertainment and media industry.
cutting edge interactive and visualisation solutions
experiential design, application design and game development
to areas such as applications, games, movies and marketing
UI design is the interface that users interact with, involving screens, interactive surfaces, input systems, and navigation systems that are virtual or augmented, while UX design is focused on the feelings and thoughts of the users when engaging with the application. Together, UI/UX design produces human-centred, intuitive and engaging experiences to deliver meaningful value to users.
The UI/UX design specialisation suits those who are fascinated by the aesthetics and user-friendliness of screen designs and applications. Disciplines such as user experience design, app design, experiential design, and game design form the core of the specialisation. Using industry-standard technologies, students learn visual design, information design, user interface design, games design, usability research, and programming – skillsets for designing impactful interactive solutions.
This module aims to broaden the students’ understanding of ‘usability’ by applying its theories and standards to design for mobile applications. In the process the students’ knowledge and practical skills in designing for mobile platforms will be increased.
This module exposes the students to various types of games not restricted to digital games. They will play analog and traditional games as well, which they later analyse and share with their classmates. The experience will allow them to identify common pattern in game design and will channel them to the right direction in thinking and creating a game of their own.
This module introduces the student to the concept of ‘experiential’ design where user interaction takes place in a physical but computer-controlled environment, for example, using pressure pads, microphones, webcams or other external devices to control the user experience and interaction. Learning outcomes focus on the student’s ability to design and create experimental physical user experiences for abstract or ‘real-world’ applications or uses e.g. a fine art installation or an informative interactive museum exhibition piece.
This module in the Year Three level is classified as expert level in which students will be trained to work independently. The aim of the dissertation is to develop and promote the ability to analyse and discuss the values of design in relation to the culture in which it finds its place and/or use.
This module allows students to understand and apply technology and practices of 2 major mobile operating system, Android and IOS and experience a practical knowledge of designing for a mobile platform by mobile user interaction. Students will have an opportunity to understand and apply the practices ‘user-testing and learn new practical skills in design for usability and mobile platforms. This module aims to broaden the students’ understanding of ‘usability’ by applying its theories and standards to design for mobile applications. In the process the students’ knowledge and practical skills in designing for mobile platforms will be increased.
Students will be introduced to advance interactive specific coding and explore new technical skill to design and develop non-linear interactive storytelling pieces. The conceptual and design aspects will be considered. This module will be delivered through a structure of lecturers, demonstrations and practical.
This module aims to introduce the students to game specific design issues, and enhance their understanding of basic game concepts. Students will learn how to critically analyse users' needs and define user experience through systematic research principles. After which students will apply their research to the design of a new game or prototype. Students will learn: the principles behind designing specifically for the games industry; be introduced to the concept of 'playability'; and how to use industry standard authoring software such as Adobe Flash to an intermediate level.
Create experimental physical user experiences for abstract or ‘real-world’ applications
Apply systematic research principles on user needs and experience to develop games
Coding and technical skills to design and develop non-linear interactive storytelling pieces
Apply practical skills in design for usability and mobile platforms in application design
The aim of this module is to familiarize students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.
At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.
This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.
Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.
This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.
During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.
UI/UX design is among the most in-demand 21st-century skillsets. This demand will only grow over the next few years, alongside the Internet of Things (IOT), mobile, virtual and augmented reality technology. UI/UX designers will continue to transform human-computer interactions (HCI) and content consumption in the Fourth Industrial Revolution (4IR) as smart technology becomes a norm.
Graduates are well-positioned for careers in visual, interactive, and user experience design in the following industries:
· Digital advertising
· Mobile and web applications
· Industrial and corporate design
This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media.
Click below to learn more about the programme.