User interface (UI) design and user experience (UX) design are the yin and yang of application designs for mobile, web, kiosks, software interface or Virtual, Augmented and Mixed Reality experiences. UI/UX design is a high-demand field in the entertainment and media industry. 

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cutting edge interactive and visualisation solutions

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experiential design, application design and game development

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to areas such as applications, games, movies and marketing


UI design is the interface that users interact with, involving screens, interactive surfaces, input systems, and navigation systems that are virtual or augmented, while UX design is focused on the feelings and thoughts of the users when engaging with the application. Together, UI/UX design produces human-centred, intuitive and engaging experiences to deliver meaningful value to users.

The UI/UX design specialisation suits those who are fascinated by the aesthetics and user-friendliness of screen designs and applications. Disciplines such as user experience design, app design, experiential design, and game design form the core of the specialisation. Using industry-standard technologies, students learn visual design, information design, user interface design, games design, usability research, and programming – skillsets for designing impactful interactive solutions.


Experiential Design

Create experimental physical user experiences for abstract or ‘real-world’ applications

Game Development

Apply systematic research principles on user needs and experience to develop games

Interactive Design

Coding and technical skills to design and develop non-linear interactive storytelling pieces

Application Design

Apply practical skills in design for usability and mobile platforms in application design



The aim of this module is to familiarize students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.

At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.


This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.

Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.


This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.

During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.


UI/UX design is among the most in-demand 21st-century skillsets. This demand will only grow over the next few years, alongside the Internet of Things (IOT), mobile, virtual and augmented reality technology. UI/UX designers will continue to transform human-computer interactions (HCI) and content consumption in the Fourth Industrial Revolution (4IR) as smart technology becomes a norm.

Graduates are well-positioned for careers in visual, interactive, and user experience design in the following industries:

·         Digital advertising

·         Marketing

·         Mobile and web applications

·         Entertainment

·         Industrial and corporate design


This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media. 

Click below to learn more about the programme.