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ANIMATION & VISUAL EFFECTS

Today’s biggest blockbuster movies and award-winning TV series rely heavily on animation and visual effects to captivate and entertain digital savvy audiences. Feature animated films have been competing alongside live-action films in Oscars while television broadcasters and independent content distributors are partnering with animation studios for the creation of original content as they expand into the internet and on-demand digital spaces.

Practice

of conceptualising and visualising ideas

Composes

the illustrations, photographs and ideas

Also

known as graphic motion designer

ABOUT ANIMATION & VISUAL EFFECTS

The Animation and Visual Effects specialisation aims to enable students to develop professional animation and visual effects skills, with the versatility to practice in a variety of digital media. Students can gain an understanding of how the media of 2-dimensional traditionally drawn animation and 3-dimensional computer-generated techniques merge to create unique, innovative and engaging projects. To become an animation and visual effects specialist, students will gain hands-on experience with state-of-the-art animation tools that they’ll likely use throughout their professional career. But it isn’t all technical, various animation and drawing modules, as well as lessons in storytelling and the cinematic arts will also be taught to complement the technical competencies.

SUBJECTS TAUGHT

Animation

Implement 2D and 3D animation techniques and principles in production methodology

3D Modelling

In-depth look at 3D applications to provide a visual look for various creative concepts

Motion Graphics

Motion graphic creation with shapes, text, photo manipulation, video footage compositing

Film Studies & Cinematography

Develop skills in film theories and digital cinematography

PROJECTS & INDUSTRY EXPOSURE

MINOR PROJECTS

The aim of this module is to familiarise students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.

At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.

MAJOR PROJECTS

This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.

Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.

INDUSTRIAL TRAINING

This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.

During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.

CAREERS AND PROSPECTS

The demand for entertainment contents has never been greater. The Visual Effects industry which makes possible the production of epic, fantastical imaginary worlds and apocalyptic disasters; is fast emerging as an indispensable part of film making. Technological breakthroughs have fueled and driven the Visual Effects industry to what is known as the ‘Golden Age of Visual Effects’ and the entertainment industry’s dependence on it is increasing with the demand for new and never-seen-before entertainment experiences. Animation and Visual Effects are not only limited to creating big-budget blockbuster films or TV shows as these creative production techniques are also used in the fields of medical research, engineering, web content design, the performing arts, corporate communications and higher education.

Animation and Visual Effects graduates with a comprehensive and high-quality portfolio will be able to pursue a wide range of careers in filmmaking, animation production, games development and interactive new media production. There are many branches of animation and visual effects work to pick from in the entertainment industry. Film production studios will always need animators, whether it be for fully animated feature films, or for Computer Generated Imagery (CGI) special effects on live-action movies. The game industry which is worth double the movie industry is in urgent need of skilled designers to create game assets both inside and outside of their games. Added, the games industry is experiencing a growth spurt with the advent of virtual and augmented technologies. Other industry sectors in demand of Animation and Visual Effects designers are application design, marketing and advertising, data visualisation, simulation for insurance and crime scene investigations, medical simulations and training, architectural and industrial design visualisations.

INTERESTED?

This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media.

Click below to learn more about the programme.