Today’s biggest blockbuster movies and award-winning TV series rely heavily on animation and visual effects to captivate and entertain digital savvy audiences. Feature animated films have been competing alongside live-action films in Oscars while television broadcasters and independent content distributors are partnering with animation studios for the creation of original content as they expand into the internet and on-demand digital spaces.
of conceptualising and visualising ideas
the illustrations, photographs and ideas
known as graphic motion designer
The Animation and Visual Effects specialisation aims to enable students to develop professional animation and visual effects skills, with the versatility to practice in a variety of digital media. Students can gain an understanding of how the media of 2-dimensional traditionally drawn animation and 3-dimensional computer-generated techniques merge to create unique, innovative and engaging projects. To become an animation and visual effects specialist, students will gain hands-on experience with state-of-the-art animation tools that they’ll likely use throughout their professional career. But it isn’t all technical, various animation and drawing modules, as well as lessons in storytelling and the cinematic arts will also be taught to complement the technical competencies.
This module introduces the fundamentals of animation techniques through 2D and 3D platforms and reinforces students to implement animation principles in production methodology. The module seeks to explore the fundamental utilisation of animation to convey visual narration, elements for use in creative media in multiple animation disciplines.
This module introduces understanding of 3D modeling tools to provide a visual look at various concepts that goes into the production of games, animations and interactive media. Students will be given an in-depth look at what 3D application can do. Students will learn which tools will help to achieve their goals and why these tools work the way they do.
This module in the Year Three level is classified as expert level in which students will be trained to work independently. The aim of the dissertation is to develop and promote the ability to analyse and discuss the values of design in relation to the culture in which it finds its place and/or use.
The student will be introduced to the professional sound environment via a series of workshops and theory sessions. They will then use this as a basis to further investigate and broaden their own knowledge of sound design theory and the specialist vocabulary that integrates sound with motion and interaction. This new knowledge will then be applied to a professional audio-based project and in the final presentation they will justify their sound design decisions and process. Assessment will be by project file.
This module introduces a variety of animation techniques through 3D animation and reinforces students to implement animation principles in a more discrete production methodology. The module seeks to explore the expressive range of animation utilisation to enhance visual narration, elements for use in creative media and enhance skills for multiple animation disciplines.
This module introduces the fundamentals of motion graphic creation with shapes, text, photo manipulation, video footage compositing and other necessary elements to create an interesting motion to enhance a presentable and fun driven digital media. This will give insides of innovative motion creation as a final output.
Implement 2D and 3D animation techniques and principles in production methodology
In-depth look at 3D applications to provide a visual look for various creative concepts
Motion graphic creation with shapes, text, photo manipulation, video footage compositing
Develop skills in film theories and digital cinematography
The aim of this module is to familiarise students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.
At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.
This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.
Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.
This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.
During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.
The demand for entertainment contents has never been greater. The Visual Effects industry which makes possible the production of epic, fantastical imaginary worlds and apocalyptic disasters; is fast emerging as an indispensable part of film making. Technological breakthroughs have fueled and driven the Visual Effects industry to what is known as the ‘Golden Age of Visual Effects’ and the entertainment industry’s dependence on it is increasing with the demand for new and never-seen-before entertainment experiences. Animation and Visual Effects are not only limited to creating big-budget blockbuster films or TV shows as these creative production techniques are also used in the fields of medical research, engineering, web content design, the performing arts, corporate communications and higher education.
Animation and Visual Effects graduates with a comprehensive and high-quality portfolio will be able to pursue a wide range of careers in filmmaking, animation production, games development and interactive new media production. There are many branches of animation and visual effects work to pick from in the entertainment industry. Film production studios will always need animators, whether it be for fully animated feature films, or for Computer Generated Imagery (CGI) special effects on live-action movies. The game industry which is worth double the movie industry is in urgent need of skilled designers to create game assets both inside and outside of their games. Added, the games industry is experiencing a growth spurt with the advent of virtual and augmented technologies. Other industry sectors in demand of Animation and Visual Effects designers are application design, marketing and advertising, data visualisation, simulation for insurance and crime scene investigations, medical simulations and training, architectural and industrial design visualisations.
This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media.
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