Today’s blockbuster movies and award-winning TV series rely heavily on digital animation to captivate and entertain digital-savvy audiences. Animated feature films compete alongside live-action films in the Oscars while television broadcasters and independent content distributors are partnering with animation studios to create original content, expanding into the internet and on-demand digital spaces such as smartphones.
idea conceptualising &visualising skills
professional digital animation tools
technical, storytelling and cinematic arts
The Digital Animation specialisation enables students to develop professional digital animation skills in various digital media platforms and using state-of-the-art digital animation tools. They will gain an understanding of how 2D traditionally drawn animation and 3D computer-generated techniques merge to create unique, innovative and engaging content. To complement technical competencies, animation and drawing modules, as well as storytelling and cinematic arts lessons are also taught.
This module introduces the fundamentals of animation techniques through 2D and 3D platforms and reinforces students to implement animation principles in production methodology. The module seeks to explore the fundamental utilisation of animation to convey visual narration, elements for use in creative media in multiple animation disciplines.
This module introduces understanding of 3D modeling tools to provide a visual look at various concepts that goes into the production of games, animations and interactive media. Students will be given an in-depth look at what 3D application can do. Students will learn which tools will help to achieve their goals and why these tools work the way they do.
This module in the Year Three level is classified as expert level in which students will be trained to work independently. The aim of the dissertation is to develop and promote the ability to analyse and discuss the values of design in relation to the culture in which it finds its place and/or use.
The student will be introduced to the professional sound environment via a series of workshops and theory sessions. They will then use this as a basis to further investigate and broaden their own knowledge of sound design theory and the specialist vocabulary that integrates sound with motion and interaction. This new knowledge will then be applied to a professional audio-based project and in the final presentation they will justify their sound design decisions and process. Assessment will be by project file.
This module introduces a variety of animation techniques through 3D animation and reinforces students to implement animation principles in a more discrete production methodology. The module seeks to explore the expressive range of animation utilisation to enhance visual narration, elements for use in creative media and enhance skills for multiple animation disciplines.
This module introduces the fundamentals of motion graphic creation with shapes, text, photo manipulation, video footage compositing and other necessary elements to create an interesting motion to enhance a presentable and fun driven digital media. This will give insides of innovative motion creation as a final output.
Implement 2D and 3D animation techniques and principles in production methodology
In-depth look at 3D applications to provide a visual look for various creative concepts
Motion graphic creation with shapes, text, photo manipulation, video footage compositing
Develop skills in film theories and digital cinematography
The aim of this module is to familiarise students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.
At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.
This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.
Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.
This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.
During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.
Technological breakthroughs have fuelled the animation industry to the ‘Golden Age of Animation’, and the entertainment industry’s dependence on it is increasing, with a strong demand for new and never-seen-before experiences. These techniques are also used in web content design, performing arts, corporate communications, higher education, and even medical research and engineering.
Digital Animation graduates with a comprehensive and high-quality portfolio can pursue a wide range of careers in animation production, games development and interactive new media production, such as:
· Animators for fully animated feature films
· Computer Generated Imagery (CGI) special effects animators for live-action movies
· Animators to create game assets and design with virtual and augmented technology
· Animators for app design, marketing and advertising, data visualisation, simulation for insurance and crime scene investigations, medical simulations and training, or architectural and industrial design visualisations
This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media.
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