Today’s blockbuster movies and award-winning TV series rely heavily on digital animation to captivate and entertain digital-savvy audiences. Animated feature films compete alongside live-action films in the Oscars while television broadcasters and independent content distributors are partnering with animation studios to create original content, expanding into the internet and on-demand digital spaces such as smartphones.

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idea conceptualising &visualising skills

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professional digital animation tools

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technical, storytelling and cinematic arts


The Digital Animation specialisation enables students to develop professional digital animation skills in various digital media platforms and using state-of-the-art digital animation tools. They will gain an understanding of how 2D traditionally drawn animation and 3D computer-generated techniques merge to create unique, innovative and engaging content. To complement technical competencies, animation and drawing modules, as well as storytelling and cinematic arts lessons are also taught.



Implement 2D and 3D animation techniques and principles in production methodology

3D Modelling

In-depth look at 3D applications to provide a visual look for various creative concepts

Motion Graphics

Motion graphic creation with shapes, text, photo manipulation, video footage compositing

Film Studies & Cinematography

Develop skills in film theories and digital cinematography



The aim of this module is to familiarise students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.

At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.


This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.

Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.


This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.

During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.


Technological breakthroughs have fuelled the animation industry to the ‘Golden Age of Animation’, and the entertainment industry’s dependence on it is increasing, with a strong demand for new and never-seen-before experiences. These techniques are also used in web content design, performing arts, corporate communications, higher education, and even medical research and engineering.

Digital Animation graduates with a comprehensive and high-quality portfolio can pursue a wide range of careers in animation production, games development and interactive new media production, such as:

·         Animators for fully animated feature films

·         Computer Generated Imagery (CGI) special effects animators for live-action movies

·         Animators to create game assets and design with virtual and augmented technology

·         Animators for app design, marketing and advertising, data visualisation, simulation for insurance and crime scene investigations, medical simulations and training, or architectural and industrial design visualisations


This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media.

Click below to learn more about the programme.