Entertainment Design is the craft and practice of conceptualising, visualising ideas and experiences with hand-drawn, digitally drawn or computer-generated imagery (CGI). The Entertainment Designer creates realities and experiences that excite minds and stir imaginations by combining art and technology for themed events, live shows, museum exhibitions, themed restaurants and parks, TV and film productions, and much more. Predominantly, Entertainment Design is where the magic begins for most if not all, blockbuster movies and world-renowned games.

Icon of Practice


of conceptualising and visualising ideas

Icon of Composes


the illustrations, photographs and ideas

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known as graphic motion designer


The Entertainment Design specialisation focuses on the productions of movies, games and animations along with the spinoff or ancillary licensing and merchandising industry. It is also suitable for students interested in related areas such as comics and illustration. Students will undertake project-based learning work involving painting, life drawing, digital sculpting, 3D modelling, lighting and rendering, digital compositing, cinematography and post-production. Students will develop industry-standard technical skills in digital and traditional media, as well as strong conceptual and creative skills. They could work individually as artists or collaborate as team members to produce film concept art, animation or games development projects. Students will also collaborate with industry partners during the course for experiential learning which provides real-life knowledge and skills, as well as networking opportunities.


Vehicle and Props Design

The module will introduce students to analyse and design functional and aesthetically pleasing props and vehicles for storytelling and entertainment purposes, with a strong focus on the relationship between form and function. Students will learn all the tricks of using drawing, photography and 3D to realise designs in a compelling way combining the knowledge of making an image in 2D with high level details informed by fundamentals in automotive, aircraft, product and industrial design to envision non-existing props, gadgets, equipment, weapon and vehicles that are convincing and believable to the audience. A project-based learning method will be adopted with a balance of foundational education and software-based technical training that emphasises on extensive and in-depth skill development relevant to the demands of the industry.

Anatomy & Character Sculpture

3D modelling tools for creative mediums

Environment Design

Study of environments and its influence on storytelling

Game Art

Combine drawing, painting, software and digital sculpting techniques for game art design

Character Design

Learn to design characters from humans, to creatures and monsters



The aim of this module is to familiarise students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.

At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.


This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.

Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.


This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.

During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.


The Entertainment Designer visualizes and creates art for characters, creatures, vehicles, environments, and other creative assets so that 3D modelers, animators, and Visual Effects (VFX) teams can make these ideas and visuals ready for production. These designers produce illustrations or visualizations that are striking but also accurate and clear. They work on illustrations or visualizations throughout the production of films, animations, games, shows and exhibitions.

As Entertainment Designers are an essential part of the entertainment industry’s creative and production process, employment of Entertainment Designers is projected to grow in tandem with the expansion and convergence of the film, animation and game industries over the next few years. The emergence of transmedia Intellectual Property (IP) creation, because of the merger and acquisition of market leaders such as Disney, Marvel and 21st Century Fox; have produced comic universes that dominated box offices around the world. While advances in mobile, video, and wireless technologies have ignited an explosion in the growth of streaming services along with the advent of virtual and augmented technologies; begs the need to enhance storytelling and the creation of unique content experiences. Entertainment Designers plays the key role in making these visions come true as they work alongside technologist in combining art and technology.


This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media.

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