Graphic Design is the practice of conceptualising and visualising ideas and experiences with illustration, photography, digital imagery and media. The medium of communication can be physical, digital or virtual, and include images, text, or graphic elements. As increased digital content is demanded to feed the plethora of media distribution channels, more Graphic Designers are needed to design and produce contents to meet these needs.
of conceptualise ideas and experiences
brand strategy, publishing design, and social media communication
in application design, social and digital media
The Graphic Design specialisation involves a multifaceted process that requires the application of implicit as well as explicit knowledge and intuitive as well as reasoned thinking. It requires a sophisticated interaction of art, technology, user, organisational and practice-based knowledge and skills by the individual, both in a personal and team context. The specialisation is designed to facilitate the development of these attributes in the students and through this, support their learning, employability and future development.
This module aims to introduce the students to the basics of identity design. Students will learn about the creation of an image and subsequently the development of a brand. The process of learning will be through visiting established brand centers such as Nike, and to learn via case studies, everything about the establishment of a brand name. Students will be given projects which would enable them to re-design and to create a brand logo for different types of organisation and for individuals.
This module introduces students to the concept of communication through packaging and merchandising. Students will learn to work with the brief given and generate designs accordingly. Students will strive provide practical solutions that are feasible and functional.
This module introduces students to the concepts and practices of digital publishing. Students will experience how digital technology pertaining to publishing provides a sound platform to work with text, images, illustrations, graphic elements, interactivity and minor illustrative animations, make for effective means of design communication and dissemination. Students will further improve their potency in software like InDesign, Illustrator, Photoshop and other relevant software in this module.
This module in the Year Three level is classified as expert level in which students will be trained to work independently. The aim of the dissertation is to develop and promote the ability to analyse and discuss the values of design in relation to the culture in which it finds its place and/or use.
This module introduces students to the principles and concepts of persuasive communication in the context of advertising and its practice to market a person, product or a service. It involves the study of creative thinking, design strategy, design practice and art direction, branding, marketing and media planning to gain knowledge of the forces that influence consumer behavior and perception. Putting the knowledge gained into practice is a major element of the module.
Students will be introduced to advance interactive specific coding and explore new technical skill to design and develop non-linear interactive storytelling pieces. The conceptual and design aspects will be considered. This module will be delivered through a structure of lecturers, demonstrations and practical.
The aim of this module is to familiarise students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.
At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.
This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.
Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.
This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.
During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.
Graphic Designers work with typefaces, form, and graphic images on posters, packaging, and other printed advertising material, including infographic design and visual communication designs for newspapers, magazines and other printed collaterals. Current Graphic Designers are also motion graphic designers, where they also design graphics in motion for websites, opening credits of a movie or an online video meant to accompany a newspaper article and television broadcast contents.
Employment of Graphic Designers in application design, social and digital media and the related services is projected to grow in parallel with the advancement of consumer electronics and devices for the virtual and augmented spaces. Companies are continuing to increase their digital presence both in the augmented and virtual worlds, requiring Graphic Designers to create visually appealing, effective and engaging apps, websites, user interfaces and digital contents.
This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media.
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