The New Media is a term used to describe all sorts of content available using the internet, computers, mobile technology and new ways of electronic communication. The industry is intertwined with many market segments in areas such as applications, games, products, broadcasting, mobile technology and particularly movies, advertising and marketing. Society today is proliferated with online virtual worlds, co-created digital contents, crowd-sourced application developments, social and digital media content creations and on-demand content distribution platforms. These digital spaces have become a virtual extension of the world we live in.
cutting edge interactive and visualisation solutions
experiential design, application design and game development
to areas such as applications, games, movies and marketing
The New Media design specialisation is for students who are fascinated by visual design, user experience design, interactivity, experiential design, and games design. The specialisation offers a balance of visual design competencies, information design, user interface design, user experience design, experiential and games design, usability research, and programming to create the skillsets needed to design cutting edge interactive solutions from mobile to fully immersive virtual and augmented platforms. Using industry standard technologies, students will learn to produce high-impact interactive content suited for all types of screens, surfaces and digital media.
This module aims to broaden the students’ understanding of ‘usability’ by applying its theories and standards to design for mobile applications. In the process the students’ knowledge and practical skills in designing for mobile platforms will be increased.
This module exposes the students to various types of games not restricted to digital games. They will play analog and traditional games as well, which they later analyse and share with their classmates. The experience will allow them to identify common pattern in game design and will channel them to the right direction in thinking and creating a game of their own.
This module introduces the student to the concept of ‘experiential’ design where user interaction takes place in a physical but computer-controlled environment, for example, using pressure pads, microphones, webcams or other external devices to control the user experience and interaction. Learning outcomes focus on the student’s ability to design and create experimental physical user experiences for abstract or ‘real-world’ applications or uses e.g. a fine art installation or an informative interactive museum exhibition piece.
This module in the Year Three level is classified as expert level in which students will be trained to work independently. The aim of the dissertation is to develop and promote the ability to analyse and discuss the values of design in relation to the culture in which it finds its place and/or use.
This module allows students to understand and apply technology and practices of 2 major mobile operating system, Android and IOS and experience a practical knowledge of designing for a mobile platform by mobile user interaction. Students will have an opportunity to understand and apply the practices ‘user-testing and learn new practical skills in design for usability and mobile platforms. This module aims to broaden the students’ understanding of ‘usability’ by applying its theories and standards to design for mobile applications. In the process the students’ knowledge and practical skills in designing for mobile platforms will be increased.
Students will be introduced to advance interactive specific coding and explore new technical skill to design and develop non-linear interactive storytelling pieces. The conceptual and design aspects will be considered. This module will be delivered through a structure of lecturers, demonstrations and practical.
This module aims to introduce the students to game specific design issues, and enhance their understanding of basic game concepts. Students will learn how to critically analyse users' needs and define user experience through systematic research principles. After which students will apply their research to the design of a new game or prototype. Students will learn: the principles behind designing specifically for the games industry; be introduced to the concept of 'playability'; and how to use industry standard authoring software such as Adobe Flash to an intermediate level.
Create experimental physical user experiences for abstract or ‘real-world’ applications
Apply systematic research principles on user needs and experience to develop games
Coding and technical skills to design and develop non-linear interactive storytelling pieces
Apply practical skills in design for usability and mobile platforms in application design
The aim of this module is to familiarize students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.
At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.
This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.
Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.
This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.
During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.
New Media design skills is among the demanded 21st Century skillsets where experienced and talented designers is most acute. Graduates are well-positioned for careers in visual, interactive, and user experience design for digital advertising, marketing, mobile and web application, entertainment, industrial and corporate design. Most companies and businesses are now diverting a huge amount of their budget to advertising via the internet or through any form of digital or interactive media. Considering that some of the largest interactive content creation companies in the world are in this arena, opportunities for employment are now vast and in great urgency.
Employment of New Media designers is projected to grow in tandem with the Internet of Things (IOT), mobile, virtual and augmented reality technologies over the next few years. The work of New Media designers will continue to be instrumental in the transformation of human computer interactions (HCI) and content consumption throughout the Fourth Industrial Revolution (4IR) as smart technologies become lifestyles and household norms.
This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media.
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