The New Media is a term used to describe all sorts of content available using the internet, computers, mobile technology and new ways of electronic communication. The industry is intertwined with many market segments in areas such as applications, games, products, broadcasting, mobile technology and particularly movies, advertising and marketing. Society today is proliferated with online virtual worlds, co-created digital contents, crowd-sourced application developments, social and digital media content creations and on-demand content distribution platforms. These digital spaces have become a virtual extension of the world we live in.


cutting edge interactive and visualisation solutions


experiential design, application design and game development


to areas such as applications, games, movies and marketing


The New Media design specialisation is for students who are fascinated by visual design, user experience design, interactivity, experiential design, and games design. The specialisation offers a balance of visual design competencies, information design, user interface design, user experience design, experiential and games design, usability research, and programming to create the skillsets needed to design cutting edge interactive solutions from mobile to fully immersive virtual and augmented platforms. Using industry standard technologies, students will learn to produce high-impact interactive content suited for all types of screens, surfaces and digital media. 


Experiential Design

Create experimental physical user experiences for abstract or ‘real-world’ applications

Game Development

Apply systematic research principles on user needs and experience to develop games

Interactive Design

Coding and technical skills to design and develop non-linear interactive storytelling pieces

Application Design

Apply practical skills in design for usability and mobile platforms in application design



The aim of this module is to familiarize students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.

At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.


This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.

Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.


This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.

During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.


New Media design skills is among the demanded 21st Century skillsets where experienced and talented designers is most acute. Graduates are well-positioned for careers in visual, interactive, and user experience design for digital advertising, marketing, mobile and web application, entertainment, industrial and corporate design. Most companies and businesses are now diverting a huge amount of their budget to advertising via the internet or through any form of digital or interactive media. Considering that some of the largest interactive content creation companies in the world are in this arena, opportunities for employment are now vast and in great urgency.

Employment of New Media designers is projected to grow in tandem with the Internet of Things (IOT), mobile, virtual and augmented reality technologies over the next few years. The work of New Media designers will continue to be instrumental in the transformation of human computer interactions (HCI) and content consumption throughout the Fourth Industrial Revolution (4IR) as smart technologies become lifestyles and household norms.


This specialisation is offered as an option as part of the Bachelor's (Hons) in Creative Media. 

Click below to learn more about the programme.