Students of the Taylor's Advertising and Brand Management programme are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years. Students are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, Adobe Photoshop, Adobe Illustrator and Final Cut Pro.
The degree programme also has five elective modules which allow the students to learn modules across programmes and faculties to produce well-grounded graduates and increase their marketability in the industry. Taylor's Advertising and Brand Management students will graduate with a Dual Award in which they will receive equal recognition and certification from both Taylor's University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.
INTAKE: MARCH, AUGUST