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BACHELOR OF MASS COMMUNICATION (HONS) (ADVERTISING)

KPT/JPS (R/342/6/0167) (MQA/FA0120) 02/21

Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.

The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.

2019 INTAKES:

  • 1st April
  • 26th August

 

3-year

programme

3 to 4-month

internship

Dual Award

UWE, UK

Requirements

PREREQUISITES

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENTRY REQUIREMENTS

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENGLISH REQUIREMENTS

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

PROGRAMME STRUCTURE

Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

This programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

Click here to find out more about the Taylor's Curriculum Framework.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Community Service Initiative
  • Hubungan Etnik / Malaysian Studies 3
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

 

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Complementary Studies Components.

 

[Choose ONE (1) of the packages:]

Minor

Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages. 


*Subject to availability.
*Meet min. module pre & co-requisite.

Second Major

Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.


*Subject to availability.
*Meet min. module pre & co-requisite.

Free Electives

Choose any SEVEN (7) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.


*Subject to availability.
*Meet min. module pre & co-requisite.

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

FUTURE CAREERS

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

Fees and Scholarship

Approximate Total Fees
(Local Students):

RM 93,000

 

Approximate Total Fees
(International Students):

USD 31,185

 

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Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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