MAKE AN APPOINTMENT

BACHELOR OF MASS COMMUNICATION (HONS)

(PUBLIC RELATIONS & MARKETING)

KPT/JPS (R/342/6/0166) (MQA/FA 0122) 04/21

This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

INTAKE: MARCH, AUGUST

 

3-year

programme

3 to 4-month

professional internship

Dual Award

UWE, UK

Requirements

PREREQUISITES

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENTRY REQUIREMENTS

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

55%

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENGLISH REQUIREMENTS

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

PROGRAMME STRUCTURE

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. 

This programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

Click here to find out more about the Taylor's Curriculum Framework.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

UNIVERSITY CORE

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

 

  • MPU (U1a)
  • MPU (U1b)
  • MPU (U2)
  • MPU (U3)
  • MPU (U4)

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Complementary Studies Components.

 

Electives

Students are required to choose any 2 Electives according to the modules offered in that particular semester. 

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

FUTURE CAREERS

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

Fees and Scholarship

Approximate Total Fees
(Local Students):

RM 93,000

 

Approximate Total Fees
(International Students):

USD 31,420

 

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Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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