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BACHELOR OF MASS COMMUNICATION (HONS)

(PUBLIC RELATIONS & MARKETING)

KPT/JPS (R/342/6/0166) (MQA/FA 0122) 04/21

This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

INTAKES: MARCH, AUGUST

3-year

programme

3 to 4-month

professional internship

Dual Award

UWE, UK

Requirements

PREREQUISITES

SPM / O Level with Pre-U / Foundation

SPM / O Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O Level with Diploma

Pass SPM / O Level or equivalent, 3 credits including English for entry with Diploma qualification.

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENTRY REQUIREMENTS

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

A Levels

Min. EEE (3 subjects)

South Australian Matriculation (SAM)/SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

55%

Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENGLISH REQUIREMENTS

IELTS

Band 5.0

TOEFL

34 (Internet Based Test)

MUET

Band 3

UEC English

English B6

O Level

Grade C

1119 (GCE-O)

Grade C

Taylor's EET

Overall Score 5.0

Taylor's IEN

Level 2- Grade C

Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

PROGRAMME STRUCTURE

PRIMARY CORE
  • Brand Management
  • Communication Theory
  • Consumer Behaviour
  • Contemporary Issues in Marketing
  • Crisis Management
  • E-Marketing
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Management
  • Introduction to Mass Communication
  • Media Law and Ethics
  • Media Writing
  • New Media & Society
  • Principles of Marketing
  • Professional Media Workshop
  • Promotional Management
  • Promotional Writing
  • Public Relations Consultancy
  • Public Relations Principles
  • Publicity and Media Relations
  • Relationship Marketing
  • Research Methods
  • Visual Communication
  • Industrial Training
UNIVERSITY CORE

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

  • MPU (U1a)
  • MPU (U1b)
  • MPU (U2)
  • MPU (U3)
  • MPU (U4)
COMPLEMENTARY STUDIES

Electives

Students are required to choose any 2 Electives according to the modules offered in that particular semester. 

  • Entrepreneurship and Small Business
  • Film Studies
  • Illustration & Visual Narrative
  • Mobile Applications Development
  • Performing Arts
  • Photography

FUTURE CAREERS

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager

Fees and Scholarship

Approximate Total Fees
(Local Students):

RM 93,000

 

Approximate Total Fees
(International Students):

USD 31,185

 

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Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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