Mypopelini Re-branding Contest

FREE

09 October 2020 - 08 November 2020

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The @MyPopelini Re-Branding Contest is created to help students think and project entrepreneurial ideas that could realistically be implemented in the actual business world. This will also prepare them with a great portfolio to showcase when they graduate and walk in confidently for their first job interview.

 

Participation in the contest will provide students with the much needed exposure of the startup world and its ingredients for success. Throughout the whole process of the contest, students will learn the ups and downs of creating, building and sustaining a profitable business. Regardless of failure or success, it will be a translation of the real world.  

SCOPE OF CONTEST
PRIZE MONEY
TERMS AND CONDITIONS

Qualifying Round Submission

Qualifying Round Submission

Date: Monday, 9th November 2020

Study the current @MyPopelini Instagram Cream Puff brand’s business, products offering & marketing strategy. Answer the following questions:

  • Why do you think @MyPopelini needs a rebranding exercise?
  • Do you think @MyPopelini should start retail presence, and why?
  • What needs to be considered to transform an Instagram Cream Puff brand into a retail brand to optimise sales & grow it into a potential franchise business.

Note: Selected participants will be required to attend a client’s briefing with a Q&A session on Thursday, 12th November 2020
First Round Presentation

First Round Presentation

Date: Monday, 7th December 2020) – Feedback & elimination round

Step 1

Propose a new Brand Name, accompanied by new logo together with reasoning behind your choice & design a set of product packaging with consideration that it’s suitable for the retail purchase behaviour.

Step 2

Visualise these concept into a kiosk of 400sq ft space, look & feel adaptation of the brand logo, product placements, consumers journey from attraction to conversion, digital assets adaptation & staffs uniform.
Final Round Presentation

Final Round Presentation

Date: Monday,28th December 2020) – Selected team from 1st Round Only

 

A complete visual presentation. Consisting of:-  

Store

3D aspect of the physical Retail store (400 sq ft), layout, furnishing & measurements

 

Branding

Logo, Brand imaging & colour scheme

 

Products

Product Placement, Product Packaging, Product Promotion Ideas

Marketing & Consumer Journey

How would the foot traffic be attracted to the store, and make a decision on what to purchase in 60 seconds

 

Bonus Points

Launch gimmick, marketing strategy & advertising ideas

The top THREE winning teams will stand to win cash prizes.

1st Prize

Wins RM 2,000 cash prize, potentially the idea gets transformed into real life & potentially win an additional RM 10,000 consulting contract to see through the project coming to life

 

2nd Prize

Wins RM 1,000 cash prize

3rd Prize

Wins RM 500 cash prize

  • To participate in this Contest, students & Alumni must first register themselves OR their team on this page. Click “Register” below.
  • Upon registration, students & Alumni will have to undergo three (3) rounds of qualifying & final presentations, which will be judged by panel of judges that comprises of the client & industry leaders.
  • Judges’ decision will be final.
  • By submitting an entry, each team member agrees to be bound by all the conditions set forth herein.
  • All participating teams, upon registering themselves, hereby permits BizPod and/or client (@MyPopelini) to keep, use, re-use, market and materialize all ideas, survey results, designs and marketing materials for current or future use, indefinitely.