Introduction to Social Media Marketing: Aileen Wong

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23 Jun 2022

4 Min Read

Yusmani Yunus, Bizpod Incubator Executive
IN THIS ARTICLE

The Power of Social Media Marketing

Can you survive the riding dead? Does this sound familiar to you? If you were in Klang Valley Malaysia in 2016, you would remember this successful marketing campaign for The Walking Dead 7. This is just one of many successful marketing campaigns that Ms. Aileen has ever designed and worked on. Ms. Aileen Wong knows the best on how to help brands maximize their social media presence. She has been in the industry for 12 years and held marketing events for both MNC and SME businesses.

 

According toher, social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Storytelling: The Heart of Marketing

In this talk, she shared how to weave persuasive communication into storytelling to drive optimal marketing results. She pointed out that to promote your products as a young entrepreneur, it is necessary to tell an authentic story about your products to connect with people. She believed that stories brought people together regardless of race, nationalities, and culture. 

 

Particularly, she claimed the rise of social media makes everyone a storyteller, an influencer. The influencer marketing arena was not limited only to celebrities anymore. Therefore, the traditional advertisement wasn’t the only option we had now. We should leverage this opportunity of influencer marketing to create connections and engagement with our consumers about the products using our ‘authentic stories’. However, there are a few things you should do to utilize this new marketing strategy:

 


1. You should choose a niche based on you, not what’s trendy.
 
2. You should choose the right platform according to your niche.
 
3. You should develop a content strategy and calendar.
 
4. You should define your audience.
 
5. You should build a plan to generate traffic strategically.

Social Media: More Than Just Marketing

All in all, who knows the best about our products than ourselves? If you think your personality or story of your products is distinctive enough, then your chances of being tapped as an influencer was high and you will be able to market your own products with minimal costs. 

 

Using social media in marketing does more than improve site traffic and increase your reach. It turns your business into a personality that your audience can communicate and connect with on a deeper level. Regardless of which platforms you use or how you use them, the most important thing to remember is that social media is not a platform to pitch your business. It’s a community for you to express your personality, demonstrate your values, share useful information, and build up those around you. With people naturally following you and promoting your content, there will be no need for pitching. And with this approach, you’ll achieve not just your business goals but all of the other intangibles that translate to gratification and fulfillment.

Portrait photo for Aileen Wong

Aileen Wong

Marketing Manager at Partipost
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