Yap Ker Jiun, Bachelor of Business (Hons) Digital Marketing and Analytics
"My team members and I conducted online meetings for at least three hours every night to make sure we paid attention to every detail the best we could."
This module is the one I learned the most from compared to the other modules this semester. When I learned that our assignment was a collaboration with a real company, FOREO, I felt very excited, because it wasn't just an assignment, but a real case example, and I personally like this brand very much.
I found it difficult to do this assignment at first because the company's information is hard to find. Although it was difficult, we worked very hard on this assignment to get the best result. When our lecturer announced that my group was in the top five, I was very happy but I also felt very anxious because I really wanted to get in the top three. In order to get into the top three, my team members and I conducted online meetings for at least three hours every night to make sure we paid attention to every detail the best we could. It was really a hard time, but the effort was not in vain, and I was very happy that my team finally won second place.
Through this assignment, I learned how to design the questionnaire, how to describe the findings we collected from the survey, how to present our marketing ideas, and so on. In fact, I think FOREO is a very good product. They also carried out various publicity methods but their publicity may not be wide enough. Hence, there are still many people in Malaysia who don't know this brand. Therefore, we hope to make this product widely known in Malaysia through our recommended Malaysian influencer and some publicity methods. The influencers that we recommended, who are most in line with the brand's image, are carefully selected by us.
Thanks to our lecturer and FOREO for giving us such a great opportunity. My team members and I have learned a lot in the process. Finally, I'd like to thank my team members for their cooperation so that we can successfully complete this assignment.
Kor Zhu Le, Bachelor of Business (Hons) Digital Marketing and Analytics
"I've discovered that collaboration is crucial in completing the assignment."
In my opinion, the FOREO project is an effective project that allows us to put what we've learned into practice. By completing the assignment, I'm able to determine which advertising approach is appropriate to apply. Furthermore, by conducting the survey, we're able to examine the consumer's perspective, allowing us to gather more information and implement the most accurate approach of promotion. Aside from that, I discovered that regardless of whatever strategy, they each have their benefits and downsides so it's critical for marketers to measure the method before adopting it.
Furthermore, we discover that online marketing is rapidly becoming the primary medium of which marketers should concentrate their efforts. Nowadays, key opinion leaders (KOLs) play an essential role in internet advertising. However, the choice of influencer and method of marketing is critical. If a corporation chooses an influencer with a large number of followers without first studying the audience and the methods of collaboration, the advertising may be ineffective.
Aside from that, I've discovered that collaboration is crucial in completing the assignment. We are able to bring more ideas to the project and be more mindful to the project when we operate as a team which enhances the work as well. It's also necessary to hold discussions and meetings so everyone can focus on the matter, making the task more successful.
Overall, our team has been working and putting in a lot of effort into the project since September. I'm grateful to have such a good leader, Ker Jiun, who contributes significantly to the project. I'm thankful and pleased that our efforts were rewarded.
