Additionally, coaching supports individuals in making informed decisions as it is pertinent to note that making decisions about treatment options, advance care planning, and end-of-life care is rather challenging when undergoing treatments. Through the provision of information, the clarification of options, and assistance in weighing the advantages and disadvantages of various possibilities becomes easier for patients to advocate for their rights and choices.

In addition, in delivering patients with tailored treatment that fits their specific disease stage, coaches can deliver patient-centred care that respects people's cultural backgrounds, attitudes, and beliefs. Palliative care coaching helps patients, families, and healthcare professionals coordinate and collaborate, which promotes continuity of treatment to achieve shared objectives.

Anthony Grant, a revered psychologist, informs that coaching can be considered an emerging cross-disciplinary occupation, with the main goals being to improve performance, enhance well-being, and support organisational and individual change. Palliative care coaching adopts a comprehensive strategy, acknowledging that every person's experience with illness is distinct and multifaceted. Further to treating physical symptoms, coaches often address emotional, social, and spiritual issues.

Coaching is essential in palliative care as it is important to remember that the end of life deserves as much beauty, care, and respect as the beginning.

Dr Jesrina Ann Xavier is a member of the Active Ageing Impact Lab at Taylor’s University, and Dr Liew Kean Yew is a Palliative Care specialist at Hospital Ampang.