Reshaping the Tourism Narrative of Langkawi

10 Feb 2025

6 Min Read

Dr Nagathisen Katahenggam (Academic Contributor)

IN THIS ARTICLE

The proposal to develop Light Rapid Transit (LRT) in Langkawi, the Jewel of Kedah, has sparked interest and scepticism among the public, reviving discussions about the island's tourism.

Langkawi, known for its duty-free status and popular beaches is facing challenges such as declining visitors, high food costs, and competition from southern Thailand islands such as Phuket. Amidst these challenges, Langkawi's potential for geotourism remains largely untapped. Geotourism is the sustainable exploration of geological wonders, offering visitors unique educational experiences while promoting environmental conservation and community empowerment.

Langkawi, recognised as a UNESCO Global Geopark in 2007, joining a list of 213 other geoparks in 48 countries, features three significant geoparks: Kilim Geoforest Park, Machinchang Cambrian Geoforest Park, and Dayang Bunting Marble Geoforest Park. These sites present opportunities for immersive learning about Earth's rich geological history through activities like boat rides, kayaking through dense mangrove forests, and visiting discovery centres to uncover examples of fossils and rock formations.

Appreciation for Langkawi’s ecosystems

Additionally, collaborations between local authorities, hotels, and tourist attractions have led to the establishment of mini discovery centres, such as the one at Datai Hotel, enhancing visitors' understanding of geotourism.

The potential for geotourism in Langkawi also extends its commitment towards fostering environmental and conservation efforts, fostering a deeper appreciation for the island's ecosystems. Through guided tours, interpretive signage, and community-led initiatives, stakeholders can work hand in hand to protect fragile ecosystems, safeguard endangered species, and mitigate the impact of tourism on the island's natural resources. In addition to Langkawi’s geological and biodiverse wonders, visitors can indulge in a variety of local cuisine who are part of the beneficiaries of the Geopark status.

With all the potential, mobility on the island remains a challenge, with limited public transportation and sporadic ferry schedules. While travel within the island is made easy by the availability of cars for rent, public transport is virtually non-existent. During peak visit seasons in Langkawi, ride sharing apps are overwhelmed and visitors may be subjected to longer waiting times. Hence, proposals for an LRT system and motorbike ridesharing, similar to Bali, aims to improve accessibility and empower local communities to find different sources of income.

Need to reframe Langkawi’s tourism branding

While the idea of an LRT for Langkawi appears promising, the island needs to reframe its tourism branding into a narrative that would appeal to a wider range of tourists. The legend of the fighting giants, Mat Raya and Mat Cincang can be turned into a new folklore that is tied to the geopark tourism for the island. Every village in Langkawi should be co-opted into the storytelling narrative for the visiting tourists, with unique stories to captivate visitors.

For Langkawi to fully realise its geotourism potential, a collaborative approach involving government agencies, private sector stakeholders, civil society, and local communities is essential. By integrating geological storytelling with local folklore, Langkawi can create a compelling narrative to attract a diverse range of tourists. Sustainability, equity, and inclusivity should be prioritised to ensure long-term success.

Dr Nagathisen Katahenggam is the Deputy Director of the Sustainable Tourism Impact Lab, and a Senior Lecturer at the School of Hospitality, Tourism & Events at Taylor’s University. He aims to drive responsible and inclusive economic growth and community development in the tourism and hospitality industry across education, research, and advocacy, guided by the United Nations Sustainable Development Goals (UN SDGs).

This article was also featured in:

1. Bernama on 12 March 2025

2. The Star Newspaper on 11 February 2025

3. BusinessToday on 12 February 2025.

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