Despite the constraints of an academic timetable, the team navigated real-world challenges similar to those faced by industry professionals, balancing creativity with ethical responsibility, particularly when representing children and indigenous identities. These experiences not only enriched their learning, but also reinforced the importance of thoughtful, responsible communication in advocacy work.

On digital platforms, 'Stories of Betau' leveraged Instagram as its primary channel and generated more than 230,000 views, surpassing its initial targets and attracting strong engagement from both followers and new audiences. Beyond reach, the content sparked emotional responses, encouraging viewers to reflect, connect and share, and in doing so reshaped perceptions while amplifying indigenous voices.

Najah said the award underscored the potential of student-led campaigns to create meaningful social impact beyond the classroom. 'This recognition is a testament to the students’ commitment to ethical storytelling and their respect for the Orang Asli community. It shows that when we listen carefully and co-create with communities, public relations can be a powerful tool for change,' she said.

The recognition at PRCA-APAC places Taylor’s Public Relations students on a regional stage, signalling the strength of its practice-based curriculum and its emphasis on purposeful, impact-driven work. The university plans to continue supporting initiatives that combine academic rigor with community engagement, ensuring students graduate with both professional skills and a deeper sense of social responsibility.