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Join us for Taylor's Open Day, from 2,3,9,10 December 2023! Register Now

OVERVIEW

 

Delve deep into a wide range of subjects that are essential for navigating the complexities of the global marketplace. Taylor's immersive Bachelor of Business in International Business and Marketing programme lets you develop a solid foundation in core business principles while gaining specialised knowledge in international marketing strategies. 

 

It is designed to foster an innovative mindset among its graduates. The hands-on module encourages students to embrace dynamic business environments and trains them to see challenges as opportunities for growth and success. By combining theoretical frameworks with practical applications students are empowered to make strategic marketing decisions in a global context.

School
Business 

Intake Month

February, April and September

Study Options

Full-time only

Dual Awards
UWE, United Kingdom or QUT, Australia

Overseas Transfer Options

Australia

Study Programme

3 years

Interested to know more? Start your journey with us now.

Come join us for Taylor's Open Day 2023! Happens on 2,3,9,10 December (Saturdays and Sundays) 
Turn your knowledge into purpose for real-world impact. Explore our world-class learning environment and industry connections, propelling you to success at our elite institution, ranked among Asia's Top 50 and the World's Top 1%. 
WHY TAYLOR'S
PROGRAMME OVERVIEW
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WHY TAYLOR'S PROGRAMME OVERVIEW FEES AND SCHOLARSHIPS

Key Highlights of Bachelor of Business in International Business and Marketing

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PROGRAMME STRUCTURE
ENTRY REQUIREMENTS
OVERSEAS TRANSFER OPTIONS
FUTURE CAREERS

In this programme, you will gain a solid grounding in the principles of business that will serve as a strong foundation for your career. Additionally, you will delve into the intricacies of international marketing, learning how to navigate the global marketplace and effectively reach diverse customer segments.

 

Understanding customers' needs is vital in today's highly competitive business landscape. Our curriculum equips you with the skills and knowledge to conduct market research, analyse consumer behavior, and develop strategic marketing plans that cater to different cultural contexts and preferences.

Primary Major

Primary Major

This component consists of Common Core subjects, which are common modules that provides the fundamental knowledge of the discipline.

 

Common Core

  • Business Communication
  • Business Ethics and Values
  • Business Law
  • Consumer Behaviour
  • Export Practices and Management
  • Integrated Marketing Communications
  • International Business Issues and Policies
  • International Finance
  • Introduction to Accounting
  • Introduction to Finance
  • Introduction to International Business
  • Introduction to Management
  • Macroeconomics
  • Microeconomics
  • Organisation Behaviour
  • Principles of Marketing
  • Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
  • Quantitative Methods for Business
  • Research Methods
  • Services Marketing
  • Strategic Management
  • Transnational Management
  • Industrial Training or Industry Immersion

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
University Core

University Core

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

 

  • Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah
  • Social Innovation Project

Note: 

  1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

 
Flexible Education

Flexible Education

The Flexbile Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.

 

Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

 

Click here to see a full list of all available Flexible Education Components.

 

You will need to choose one of the package below.

 

Free Electives

 

You will need to select any five (5) of the Free Electives offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list.

 

Recommended Electives:

  • Brand Management
  • Business Ethics and Governance
  • Contemporary Issues in Marketing
  • Cross Cultural Management
  • Entrepreneurship and Small Business
  • Fintech and Innovation
  • Human Resource Management
  • Interactive and Digital Marketing
  • International Economic Theory and Policy
  • International Marketing
  • International Trade and Multinational Business
  • Introduction to Family Business
  • Leadership and Change Management
  • Market Analysis and Decision Making
  • Marketing Management
  • Organisational Management
  • Organisational Studies
  • Production and Operation Management
  • Retail Marketing
  • Understanding Entrepreneurialism

The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Ready to take the next step in your academic journey? Join our programme which offers exciting opportunities in the world of business and marketing. Check out our entry requirements below.

Prerequisites

Prerequisites

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Entry Pathway

Entry Pathway

Taylor’s Foundation

Pass any Taylor's Foundation programme with a minimum CGPA of 2.00

 

Taylor's Diploma

Pass any Taylor's Diploma programme with a minimum CGPA of 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

CC or above, a minimum CGPA of 2.00

 

Unified Examination Certificate (UEC)

A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English

 

A Levels

Minimum DD, or an equivalent of a minimum of 120 points

 

South Australian Matriculation (SAM)/SACE International

Minimum ATAR 60

 

Canadian Pre-University (CPU)

Average of 60% or above in 6 subjects

 

International Baccalaureate (IB)

Minimum 24 points in 6 subjects

Monash University Foundation Year (MUFY)

Overall 50%

 

Other Equivalent Qualifications

  • Pass Business Foundation from any other HEI
  • HSC (Yr 12), New South Wales with min. average 60% in 5 subjects
  • Pass MOHE Matriculation with min. CGPA 2.00
  • Pass Foundation (in other field) from other institutions recognised by MoHE
  • Pass DIB or Diploma in other field from other institutions recognised by MoHE
  • Other equivalent qualification recognised by Malaysian Government
  • Application via APEL A is allowed

Notes: 

  1. Candidates without a credit in Mathematics at SPM level must prove an equivalent/ higher score in Mathematics at the STPM/ Matriculation/ Foundation programme.
  2. All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the Admissions Department.
English Requirements

English Requirements

MUET/IELTS/TOEFL/UEC

Pass English

 

Taylor's EET

Overall Score 5.0

Taylor's IEN

Level 2 - Grade C

 

Pre-U/Diploma

Completed Pre-U/Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

We offer the option of completing your Bachelor of Bachelor of Business (Hons) International Business and Marketing with one of our established partner universities in Australia.

Australia 🇦🇺

Queensland University of Technoloogy

Queensland University of Technoloogy

  • Bachelor of Business (Accounting) | 1 + 2 years
  • Bachelor of Business (Advertising) | 1 + 2 years, 1.5 + 1.5 (July Intake)
  • Bachelor of Business (Economics)| 1 + 2 years, 1.5 + 1.5 years, 2 + 1 (Feb intake)
  • Bachelor of Business (Finance) | 1 + 2 years, 1.5 + 1.5 years
  • Bachelor of Business (Financial Planning) | 1 + 2 years 
  • Bachelor of Business (Human Resource Management) | 1 + 2 years, 1.5 + 1.5 years
  • Bachelor of Business (International Business) | 1 + 2 years, 1.5 + 1.5 years, 2 +1 years (Dual degree option) 
  • Bachelor of Business (Management) | 1 + 2 years, 1.5 + 1.5 years
  • Bachelor of Business (Marketing) | 1 + 2 years, 1.5 + 1.5 years
  • Bachelor of Business (Public Relations) | 1 + 2 years 
Macquarie University

Macquarie University

  • Bachelor of Commerce (International Business) | 1 + 2 years
UNSW Sydney

UNSW Sydney

  • Bachelor of Commerce | 1 + 2 years
University of South Australia

University of South Australia

  • Bachelor of Commerce (Accounting) | 1 + 2 years
  • Bachelor of Business (Human Resource Management) | 1 + 2 years
  • Bachelor of Business (Logistics and Supply Chain Management) | 1 + 2 years
  • Bachelor of Business | 1 + 2 years
  • Bachelor of Business (International Business) | 1 + 2 years
  • Bachelor of Business (Innovation and Entreprenuership) | 1 + 2 years
  • Bachelor of Business (Sports and Recreation Management) | 1 + 2 years
  • Bachelor of Business (Tourism and Event Management) | 1 + 2 years
  • Bachelor of Business (Management) | 1 + 2 years
  • Bachelor of Business (Finance) | 1 + 2 years
  • Bachelor of Business (Economics, Finance and Trade) | 1 + 2 years
  • Bachelor of Commerce (Accounting) Bachelor of Business (Finance) | 1 + 3 years
The University of Western Australia

The University of Western Australia

  • Bachelor of Commerce | 1 + 2 years
University of Technology Sydney

University of Technology Sydney

  • Bachelor of Business | 1.5 + 1.5 years
  • Combined Degrees - Bachelor of Business and Bachelor of Arts in International Studies | 1.5 + 3.5 years
  • Combined Degrees - Bachelor of Business and Bachelor of Creative Intelligence and Innovation | 1.5 + 3 years

When you've successfully completed this Bachelor of Business in International Business and Marketing programme, you could embark on any of these exciting careers, including:

  • Brand Manager
  • Business Consultant
  • Customer Service Manager
  • Entrepreneur
  • Foreign Trade Consultant
  • Import & Export Manager
  • International Trader
  • Marketing Communication Manager
  • Product Manager
  • Sales Manager

Bachelor of Business (Honours) in International Business and Marketing:

I am Approximate Total Fees
Local Student
MYR 120,794
International Student
USD 31,303

We offer scholarships to help brightest minds

reach their fullest potential.

Note: Programme fees are reviewed annually. Taylor’s University reserves the right to revise the fees payable on any given semester.

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