Step into the world of global business and marketing with Taylor’s Bachelor of Business (Hons) in International Business and Marketing. This degree equips you with practical skills, international perspectives, and the confidence to work across borders. You will learn to think critically, communicate effectively, and solve real-world problems—preparing you to support businesses in strategy, branding, and market growth on a global scale.
Duration
Study options
Intake Month
Offered by
Dual Awards
We offer the overseas transfer options of completing your business programme at one of our established partner universities.
To support your journey, you can also explore the scholarships offered here.
Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.
Effective 1 July 2025, a 6% Service Tax will be imposed on non-Malaysian citizens, applicable to all fees and charges, except International Security Deposit and EMGS application fees. Fees shown in the Fee Schedule are exclusive of the 6% Service Tax. The Service Tax rate and taxable fee components are subject to change as determined by government regulations.
In this programme, you will build a strong foundation in business principles while developing specialised skills in international marketing. You will learn how to navigate global markets, understand diverse customer segments, and adapt marketing strategies across cultural contexts. The curriculum also trains you to conduct market research, analyse consumer behaviour, and create strategic marketing plans that meet real-world business needs. By focusing on both business fundamentals and cross-cultural marketing techniques, this degree prepares you to connect with international audiences and thrive in today’s competitive global landscape.
This component consists of Common Core subjects, which are common modules that provides the fundamental knowledge of the discipline.
Common Core
Year 1
Year 2
Year 3
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
Note:
Ready to take the next step in your academic journey? Join our programme which offers exciting opportunities in the world of business and marketing. Check out our entry requirements below.
SPM/ O-Level with Pre-U/ Foundation
Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).
SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Taylor’s Foundation
Pass any Taylor's Foundation programme with a minimum CGPA of 2.00
Taylor's Diploma
Pass any Taylor's Diploma programme with a minimum CGPA of 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
Minimum CC
A Level
Minimum DD
AUSMAT (SACEi)
Minimum ATAR 60
Canadian Pre-University (CPU)
Average of 60% or above in 6 subjects
International Baccalaureate (IB)
Minimum 24 points in 6 subjects
Unified Examination Certificate (UEC)
A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English. Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent
Monash University Foundation Year (MUFY)
Overall 50%
Other Equivalent Qualifications
Notes:
LOCAL STUDENTS
MUET/IELTS/TOEFL/UEC
Pass English
Taylor's EET
Overall Score 5.0
Taylor's IEN
Level 2 - Grade C
Pre-U / Diploma
Completed Pre-U / Diploma that was conducted in English
Cambridge English / ELS
the minimum score varies by programme
INTERNATIONAL STUDENTS
MUET
Band 3
CEFR
Low B2
Pre-U / Diploma
Completed Pre-U / Diploma that was conducted in English
Cambridge English / ELS
the minimum score varies by programme
Notes:
When you've successfully completed this Bachelor of Business in International Business and Marketing programme, you could embark on any of these exciting careers, including:
Embarking on your journey towards a Bachelor of International Business and Marketing degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.
Experience Taylor's University Through the Eyes of Our Students
Are you curious about what the Bachelor of Business (Honours) in International Business and Marketing programme is like in the eyes of a current student? Our Unibuddy programme is here to connect you with our friendly and knowledgeable student ambassadors.
Why Talk to a Unibuddy?
Ask anything you like about studying with us. Our student will get back to you within 24 hours.
In this section, you get the chance to hear directly from the vibrant voices of our business school's communities. As a gathering space for insights and stories, we are excited to showcase the experiences and knowledge of our lecturers, students, alumni, and industry partners.
