OVERVIEW

 

Immerse yourself in the dynamic world of global marketplace with Taylor’s Bachelor of Business (Honours) in International Business and Marketing programme. This forward-thinking degree offers a solid foundation in core business principles, while equipping you with the strategic insight needed to master international marketing strategies.

 

Designed to cultivate an innovative mindset, the programme’s experiential learning approach nurtures the skills required to navigate cultural complexities, anticipate global trends, and lead with purpose in competitive international landscapes. With its strong reputation and growing demand, this programme attracts aspiring changemakers from around the world. By applying early, you’ll secure your place to begin shaping your global career and making meaningful contributions to the business world through this transformative educational journey.

School
Business 

Intake Month

February, April and September

Study Options

Full-time only

Dual Awards
UWE, United Kingdom or QUT, Australia

Overseas Transfer Options

Australia

Study Programme

3 years

Interested to know more? Start your journey with us now.

Unsure about your next step? 
 

Book a personalised counselling session from May 13 to 24, and June 9 to 21 (Monday – Saturday, 10AM – 5PM). Explore how the world-class learning environment, exclusive scholarships, and industry network at Taylor's, ranked among Asia’s Top 40 and the World’s Top 1%, help you rise to success.

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Key Highlights of Bachelor of Business in International Business and Marketing

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PROGRAMME STRUCTURE
ENTRY REQUIREMENTS
OVERSEAS TRANSFER OPTIONS
SPOTLIGHTS
FUTURE CAREERS
MEET OUR LECTURERS

In this programme, you will gain a solid grounding in the principles of business that will serve as a strong foundation for your career. Additionally, you will delve into the intricacies of international marketing, learning how to navigate the global marketplace and effectively reach diverse customer segments.

 

Understanding customers' needs is vital in today's highly competitive business landscape. Our curriculum equips you with the skills and knowledge to conduct market research, analyse consumer behaviour, and develop strategic marketing plans that cater to different cultural contexts and preferences.

Primary Major

Primary Major

This component consists of Common Core subjects, which are common modules that provides the fundamental knowledge of the discipline.

 

Common Core

 

Year 1

  • Accounting for Non-Specialists
  • Introduction to Management 
  • Business Economics
  • Principles of Marketing
  • Introduction to Finance
  • Quantitative Methods for Business
  • Human Resource Management

 

Year 2

  • Understanding Entrepreneurialism
  • Introduction to International Business
  • Consumer Behaviour
  • Marketing Analytics
  • International Finance 
  • Integrated Marketing Communications
  • Export Practices and Management
  • Transnational Management
  • International Economic Theory and Policy
  • Interactive and Digital Marketing

Year 3

  • Strategic Management
  • International Trade and Multinational Business
  • Services Marketing
  • Strategic Marketing Capstone Project
  • Entrepreneurship Accelerator Project I
  • Internship/Industry Immersion 
  • International Business Issues and Policies 
  • International Marketing
  • Entrepreneurship Accelerator Project II
  • Contemporary Issues in Marketing

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
University Core

University Core

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

 

  • Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah
  • Social Innovation Project

Note: 

  1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

 

Ready to take the next step in your academic journey? Join our programme which offers exciting opportunities in the world of business and marketing. Check out our entry requirements below.

Prerequisites

Prerequisites

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Entry Pathway

Entry Pathway

Taylor’s Foundation

Pass any Taylor's Foundation programme with a minimum CGPA of 2.00

 

Taylor's Diploma

Pass any Taylor's Diploma programme with a minimum CGPA of 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

Minimum CC 

 

A Level

Minimum DD

 

AUSMAT (SACEi) 

Minimum ATAR 60

 

Canadian Pre-University (CPU)

Average of 60% or above in 6 subjects

 

International Baccalaureate (IB)

Minimum 24 points in 6 subjects

Unified Examination Certificate (UEC)

A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English. Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent

 

Monash University Foundation Year (MUFY)

Overall 50%

 

Other Equivalent Qualifications

  • Pass Business Foundation from any other HEI
  • HSC (Yr 12), New South Wales with min. average 60% in 5 subjects
  • Pass MOHE Matriculation with min. CGPA 2.00
  • Pass Foundation (in other field) from other institutions recognised by MoHE
  • Pass DIB or Diploma in other field from other institutions recognised by MoHE
  • Other equivalent qualification recognised by Malaysian Government
  • Application via APEL A is allowed

Notes: 

  1. Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
  2. Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
  3. All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the Admissions Department.
English Requirements

English Requirements

LOCAL STUDENTS

 

MUET/IELTS/TOEFL/UEC

Pass English

 

Taylor's EET

Overall Score 5.0

 

Taylor's IEN

Level 2 - Grade C

 

Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

 

Cambridge English / ELS

the minimum score varies by programme

INTERNATIONAL STUDENTS

 

IELTS

Band 5.5

 

TOEFL iBT

46

 

PTE

51 

 

Linguaskill

160

 

MUET

Band 3

 

CEFR

Low B2

 

Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

 

Cambridge English / ELS

the minimum score varies by programme

Notes: 

  • International students may join IEN preparatory course and achieve the IELTS score.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

We offer the option of completing your Bachelor of Bachelor of Business (Hons) International Business and Marketing with one of our established partner universities in Australia.

Australia 🇦🇺

Queensland University of Technology

Queensland University of Technology

  • Bachelor of Business (Major: Accounting; Advertising; Economics; Finance; Financial Planning; Human Resource Management; Management; Marketing; Public Relations) | 1 + 2 years 
  • Bachelor of Business (International Business) | 1 + 2 years, 1.5 + 1.5 years, 2 +1 years (Dual Degree) 
UNSW Sydney

UNSW Sydney

  • Bachelor of Commerce (Major: Accounting; Behavioural Economics; Business Analytics; Business Economics; Business Sustainability and Social Impact; Cybersecurity Management; Finance; Fintech; Human Resource Management; Information Systems; Innovation, Strategy and Entrepreneurship; International Business; Marketing; Marketing Analytics; Taxation) | 1 + 2 years
University of South Australia

University of South Australia

  • Bachelor of Accounting | 1 + 2 years
  • Bachelor of Finance | 1 + 2 years
  • Bachelor of Business | 1 + 2 years
  • Bachelor of Business (Economics, Finance and Trade) | 1 + 2 years
  • Bachelor of Business (Human Resource Management) | 1 + 2 years
  • Bachelor of Business (International Business) | 1 + 2 years
  • Bachelor of Business (Innovation and Entrepreneurship) | 1 + 2 years
  • Bachelor of Business (Logistics and Supply Chain Management) | 1 + 2 years
  • Bachelor of Business (Marketing) | 1 + 2 years
  • Bachelor of Business (Management) | 1 + 2 years
  • Bachelor of Business (Sports and Recreation Management) | 1 + 2 years
  • Bachelor of Business (Tourism, Event and Hospitality Management) | 1 + 2 years
The University of Western Australia

The University of Western Australia

  • Bachelor of Business (Major: Business Management; Enterprise and Innovation; Global Business) | 1 + 2 years
University of Technology Sydney

University of Technology Sydney

  • Bachelor of Business (Major: Accounting; Advertising and Marketing Communications; Economics; Finance; Human Resource Management; International Business; Management; Marketing) | 1 + 2 years
The University of Sydney

The University of Sydney

  • Bachelor of Commerce (Major: Accounting; Banking; Business Analytics; Business Information System; Finance; Industry Relations and Human Resource Management; Innovation and Entrepreneurship; International Business; Management and Leadership; Marketing) | 1 + 2 years
  • Bachelor of Commerce / Bachelor of Advanced Studies | 1 + 3 years

Beyond The Classroom

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Hear it From Our Student

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When you've successfully completed this Bachelor of Business in International Business and Marketing programme, you could embark on any of these exciting careers, including:

 
  • Digital Marketing Specialist 
  • Entrepreneur 
  • Export & Import Manager 
  • Global Brand Manager 
  • International Brand Manager 
  • International Business Consultant 
  • International Trader
  • Foreign Trade Consultant 
  • Market Research Analyst 
  • Marketing Communication Manager 
  • Product Manager 
  • Public Relations Specialist 
  • Social Media Specialist 
  • Strategic Marketing Expert

In this section, you get the chance to hear directly from the vibrant voices of our business school's communities. As a gathering space for insights and stories, we are excited to showcase the experiences and knowledge of our lecturers, students, alumni, and industry partners.

Experience Taylor's University Through the Eyes of Our Students

 

Are you curious about what the Bachelor of Business (Honours) in International Business and Marketing programme is like in the eyes of a current student? Our Unibuddy programme is here to connect you with our friendly and knowledgeable student ambassadors. 

 

Why Talk to a Unibuddy?

  • Real Insights: Get honest, firsthand experiences about studying and living here.
  • Personalised Advice: Whether it’s about course workload, best study spots, or student clubs, get the lowdown on what interests you.
  • Diverse Perspectives: Our student ambassadors come from various backgrounds and study different courses. Find someone who shares your interests or challenges!

 

Ask anything you like about studying with us. Our student will get back to you within 24 hours.

Embarking on your journey towards a Bachelor of International Business and Marketing degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.

Looking for more information?


If you require additional information about the programme, our friendly team is always on hand to assist and answer any queries you may have. Additionally, you can also book a 1:1 appointment with our team for guidance in structuring your preferences and understanding the entry pathways.

Bachelor of Business (Honours) in International Business and Marketing:

I am Approximate Total Fees
Local Student
MYR 123,794
International Student
USD 33,476

We offer scholarships to help brightest minds

reach their fullest potential.

Note: Programme fees are reviewed annually. Taylor’s University reserves the right to revise the fees payable on any given semester.

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