Lina founded Red Communications Sdn Bhd in 1999 after 8 years in advertising and television. Lina believes that content matters and in this she has created a variety of television programs and commercials focusing on women issues, youth and kids. Among them is a ground-breaking social awareness program designed to empower young women called 3R (Respect, Relax and Respond) which has won numerous awards and ran on Malaysian television for 10 years. More than just a Television show, it also ran workshops, events and online videos on issues that mattered to young women. The show has also been sold in Singapore and produced as a format in Philippines and Vietnam.
She was also responsible for creating Oh My English for Astro which is a kid’s educational TV series. The successful show has been running for five years and spawned annual English language workshops in rural schools as well as magazines and interactive online games.
In 2004, Lina set up RED Films, which proved instrumental in supporting the new wave of Malaysian filmmakers like Ho Yuhang, James Lee, Amir Muhammad and Woo Ming Jin whose films proceeded to screen at international film festivals and win awards. Lina then started producing RED Films original feature length films with a commercial aim. Visits: Hungry Ghost Anthology one of the earlier Red Films work was the first and most successful Digital film in terms of box-office to be screened in Malaysia’s digital cinemas.
This was followed by a mainstream Malay language film Gol & Gincu in 2005. It was a critical success where the film was screened in Singapore, Indonesia, Brunei and International Film Festivals in Bangkok, Tokyo, Amsterdam and Busan, Korea. Subsequently Gol & Gincu was made into a TV series on 8TV where it was one of the highest rated programme on the channel, spinning off a version in Philippines.
Since then Lina has produced a total of 12 films which are critically acclaimed and box office hits. Some of the films include Kami, Pisau Cukur, Songlap, Istanbul Aku Datang, Kami Histeria, Huat Ah!, Manisnya Cinta, Rembat and Gol & Gincu Vol. 2. She was also the producer of Mrs. K an international film starring Simon Yam, Wubai and Kara Wai which opened in Malaysia, Hong Kong, Vietnam, Singapore and China.
Lina has kick started the careers of many film directors, writers and producers in the Malaysian Industry who are now industry leaders. Amongst them are Bernard Chauly, Effendee Mazlan and Fariza Ishak, Shamyl Othman, Rafidah Abdullah, Low Ngai Yuen, Nadiah Khan, Umie Omar and many more.
Lina always believes people are the cornerstone of her companies and she continues to nurture new creative talent to make awesome content.