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Discover how your passion can create real-world impact at a university ranked #253 in the QS World University Rankings 2026 and recognised with a MyQUEST 2022 ‘Competitive’ rating. Join Now
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Effective 1 July 2025, a 6% service tax will be applied on Taylor’s University fees and charges related to education services provided to non-Malaysian citizens. Learn More

OVERVIEW

 

For this Bachelor of Mass Communication in Advertising and Brand Management programme, you will delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand the evolving complexities of the advertising landscape and are committed to empowering you to navigate and lead within it.

 

With a focus on real-world solutions, this programme is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organisations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Because of this comprehensive learning structure, this programme gains interest among applicants who are eager to shape the future of brand storytelling in the media landscape. Submit your application early to benefit from personalised mentorship and career guidance, maximising your potential in this field.

School
Media and Communication 

Intake Month

February, April and September

Study Options

Full time only

Real world

Industry projects

Overseas Transfer Options

United Kingdom (UK) and Australia

Study Programme

3-year

Professional Internship

3-month

Interested to know more? Start your journey with us now.

Find Your Path at Taylor’s Open Day – 9, 10 and 16, 17 August

 

Ready to turn your knowledge and passion into meaningful, real-world impact? Explore our world-class learning environment and industry connections, all part of a university ranked #253 in the QS World University Rankings 2026 and awarded the prestigious MyQUEST 2022 ‘Competitive’ rating by MoHE.

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HOW TO APPLY
FEES AND SCHOLARSHIPS
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Key Highlights of Bachelor of Mass Communication in Advertising and Brand Management

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PROGRAMME STRUCTURE
ENTRY REQUIREMENTS
OVERSEAS TRANSFER OPTIONS
FUTURE CAREERS

Through our Professional Media Workshop module, you will have the opportunity to actively engage with the industry. This module provides a platform for you to interact with professionals, gaining invaluable insights and knowledge directly from the field. In the Advertising Campaign module, you will work on real projects, putting your skills and creativity to the test. Collaborating with peers and industry professionals, you will develop and execute advertising campaigns that address real-world challenges. 

 

To further enhance your practical experience, you will undertake a 10 -12 week internship with reputable advertising agencies, media agencies, and marketing communication consultancies. 

 

Our degree programme is fully compatible with the new Taylor's Curriculum Framework, which offers you the flexibility to mix and match study modules. 

Primary Major

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

Year 1

  • Introduction to Mass Communication 
  • Visual Communication 
  • Intercultural Communication 
  • Communication Theory
  • New Media and Society 
  • Innovative Media 
  • Media Writing 
  • Media Analytics
  • Media Law and Ethics

• Media Analytics

Year 2

  • Advertising Fundamentals 
  • Strategic Copywriting 
  • Principles of Marketing 
  • Brand Management 
  • Creative Design for Advertising 
  • Corporate Identity and Branding Design 
  • Research Methods

Year 3

  • Advertising and Brand Management Collaborative Project 
  • Media Planning and Analysis 
  • Research Project 
  • Internship 

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
University Core

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note:

  1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Flexible Education

Flexible Education

The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.

 

Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

 

Click here to see a full list of all available Flexible Education Components.

 

You will need to choose one of the package below.

Free Electives

 

You will need to select any five (5) of the Free Electives offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Minor

 

You will need to select one of the Minor packages offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

2nd Major

 

You will need to select one of the Major packages offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Advertising and Brand Management. To ensure a smooth admission process, please take note of our entry requirements listed below.

Prerequisites

Prerequisites

Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).

Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

Note: 

  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Entry Pathway

Entry Pathway

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

 

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

CC

 

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)

 

A Level

Min. DD (2 subjects)

AUSMAT (SACEi)

Min. ATAR 55

 

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

 

International Baccalaureate (IB)

Min. 24 points in 6 subjects

 

Monash University Foundation Year (MUFY)

Overall 50%

 

Other Qualifications

  • Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
  • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
  • Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
  • Pass Matriculation from an institution recognised by MOHE; or
  • Any other equiv. qualification recognized by M'sian Government.
  • Application via APEL A is allowed. For the requirements please refer to the index page.

Note: 

  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
English Requirements

English Requirements

LOCAL STUDENTS

IELTS, TOEFL, MUET, UEC English

Pass English

 

Taylor's EET

Overall score 5.0

 

Taylor's IEN

Level 2 - Grade C

 

Pre-University/Diploma

Complete Pre-University/Diploma that was conducted in English

INTERNATIONAL STUDENTS

IELTS

5.5

 

TOEFL iBT

46

 

PTE

51

 

Linguaskill

160

 

Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

We provide the option for you to complete your Bachelor of Mass Communication in Advertising and Brand Management through our trusted partner university in the Australia and  United Kingdom.

Australia 🇦🇺

University of South Australia

University of South Australia

  • Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years 
University of Technology Sydney

University of Technology Sydney

  • Bachelor of Communication (Strategic Communication) | 1 + 2 years
University of Melbourne

University of Melbourne

  • Bachelor of Arts | 1 + 2 years
    (except for Psychology & Economics major)

UNITED KINGDOM 🇬🇧

UWE Bristol

UWE Bristol

  • BA (Hons) Media Production | 1 + 2 years or 2 + 1 years

When you've successfully completed this Bachelor of Mass Communication in Advertising and Brand Management programme, you could embark on any of these exciting careers, including:

  • Integrated Marketing Communication Specialist
  • Campaign Director
  • Branding Specialist
  • Brand Developer
  • Social Media Specialist/Coordinator
  • Customer Engagement Associate
  • Copywriter
  • Creative Director
  • Production Designer
  • Media Buyer/Planner
  • Web Designer
  • Traffic Manager
  • Digital Content Creator

In this section, you get the chance to hear directly from the vibrant voices of our media and communication school's communities. As a gathering space for insights and stories, we are excited to showcase the experiences and knowledge of our lecturers, students, alumni, and industry partners.

Experience Taylor's University Through the Eyes of Our Students

 

Are you curious about what life is really like at Taylor's? Do you have questions regarding our Advertising and Brand Management programme that only a current student can answer? Our Unibuddy programme is here to connect you with our friendly and knowledgeable student ambassadors. 

 

Why Talk to a Unibuddy?

  • Real Insights: Get honest, firsthand experiences about studying and living here.
  • Personalised Advice: Whether it’s about course workload, best study spots, or student clubs, get the lowdown on what interests you.
  • Diverse Perspectives: Our student ambassadors come from various backgrounds and study different courses. Find someone who shares your interests or challenges!

 

Ask anything you like about studying with us. Our student will get back to you within 24 hours.


Embarking on your journey towards a Bachelor of Mass Communication in Advertising and Brand Management degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.

Looking for more information?


If you require additional information about the programme, our friendly team is always on hand to assist and answer any queries you may have. Additionally, you can also book a 1:1 appointment with our team for guidance in structuring your preferences and understanding the entry pathways.

Bachelor of Mass Communication in Advertising and Brand Management

I am Approximate Total Fees
Local Student
MYR 113,642
International Student
USD 31,115

We offer scholarships to help brightest minds

reach their fullest potential.

Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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