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OVERVIEW

 

For this Bachelor of Mass Communication in Advertising and Brand Management  programme, you will delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand that the landscape of advertising has become increasingly challenging over the years, and we are here to guide you through it.

 

With a focus on real-world solutions, this programme are designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organizations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Our holistic approach covers both the creative and managerial aspects of the field, enabling you to become a well-rounded professional. 

School
Media and Communication 

Intake Month

February, April and September

Study Options

Full time only

Real world

industry projects

Overseas Transfer Options

United Kingdom (UK) and Australia

Study Programme

3-year

Professional Internship

3-month

Interested to know more? Start your journey with us now.

Come join us for Taylor's Open Day 2023! Happens on 2,3,9,10 December (Saturdays and Sundays) 
Turn your knowledge into purpose for real-world impact. Explore our world-class learning environment and industry connections, propelling you to success at our elite institution, ranked among Asia's Top 50 and the World's Top 1%. 
WHY TAYLOR'S
PROGRAMME OVERVIEW
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WHY TAYLOR'S PROGRAMME OVERVIEW FEES AND SCHOLARSHIPS

Key Highlights of Bachelor of Mass Communication in Advertising and Brand Management

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PROGRAMME STRUCTURE
ENTRY REQUIREMENTS
OVERSEAS TRANSFER OPTIONS
FUTURE CAREERS

Through our Professional Media Workshop module, you will have the opportunity to actively engage with the industry. This module provides a platform for you to interact with professionals, gaining invaluable insights and knowledge directly from the field. In the Advertising Campaign module, you will work on real projects, putting your skills and creativity to the test. Collaborating with peers and industry professionals, you will develop and execute advertising campaigns that address real-world challenges. 

 

To further enhance your practical experience, you will undertake a 10-12 week internship with reputable advertising agencies, media agencies, and marketing communication consultancies. 

 

Our degree programme is fully compatible with the new Taylor's Curriculum Framework, which offers you the flexibility to mix and match study modules. 

Primary Major

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

  • Advertising & Brand Management Collaborative Project 
  • Creative Design for Advertising 
  • Advertising Fundamentals 
  • Brand Management 
  • Communication Theory
  • Corporate Identity & Branding Design 
  • Strategic Copywriting 
  • Innovative Media 
  • Media Analytics 
  • Intercultural Communication
  • Introduction to Mass Communication
  • Media Law & Ethics 
  • Media Planning and Analysis 
  • Media Writing
  • New Media & Society 
  • Principles of Marketing 
  • Research Project
  • Research Methods
  • Visual Communication
  • Industrial Training

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
University Core

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note:

  1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Flexible Education

Flexible Education

The Flexbile Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.

 

Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

 

Click here to see a full list of all available Flexible Education Components.

 

You will need to choose one of the package below.

Free Electives

 

You will need to select any five (5) of the Free Electives offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Minor

 

You will need to select one of the Minor packages offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

2nd Major

 

You will need to select one of the Major packages offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Advertising and Brand Management. To ensure a smooth admission process, please take note of our entry requirements listed below.

Prerequisites

Prerequisites

SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification. (Except UEC)

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Entry Pathway

Entry Pathway

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

 

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 2 subjects and min. Grade C for each subject

 

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

 

A Levels

Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

 

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

 

International Baccalaureate (IB)

Min. 24 points in 6 subjects

 

Monash University Foundation Year (MUFY)

50%

 

Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.

Notes: 

  1. Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
English Requirements

English Requirements

IELTS, TOEFL, MUET, UEC English

Pass English

 

Taylor's EET

Overall score 5.0

Taylor's IEN

Level 2 - Grade C

 

Pre-University/Diploma

Complete Pre-University/Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

We provide the option for you to complete your Bachelor of Mass Communication in Advertising and Brand Management through our trusted partner university in the Australia and  United Kingdom.

Australia 🇦🇺

University of South Australia

University of South Australia

  • Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years 
University of Technology, Sydney

University of Technology, Sydney

  • Bachelor of Communication (Strategic Communication) | 1.5 + 1.5 years

UNITED KINGDOM 🇬🇧

UWE Bristol

UWE Bristol

  • BA (Hons) Media Communications | 1 + 2 years or 2 + 1 years

When you've successfully completed this Bachelor of Mass Communication in Advertising and Brand Management programme, you could embark on any of these exciting careers, including:

  • Integrated Marketing Communication Specialist
  • Campaign Director
  • Branding Specialist
  • Brand Developer
  • Social Media Specialist/Coordinator
  • Customer Engagement Associate
  • Copywriter
  • Creative Director
  • Production Designer
  • Media Buyer/Planner
  • Web Designer
  • Traffic Manager
  • Digital Content Creator

Bachelor of Mass Communication in Advertising and Brand Management

I am Approximate Total Fees
Local Student
MYR 110,642
International Student
USD 29,407

We offer scholarships to help brightest minds

reach their fullest potential.

Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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