For this Bachelor of Mass Communication in Advertising and Brand Management programme, you will delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand the evolving complexities of the advertising landscape and are committed to empowering you to navigate and lead within it.
With a focus on real-world solutions, this programme is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organisations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Because of this comprehensive learning structure, this programme gains interest among applicants who are eager to shape the future of brand storytelling in the media landscape. Submit your application early to benefit from personalised mentorship and career guidance, maximising your potential in this field.
Duration
Study options
Intake Month
We offer the overseas transfer options of completing your media and communication programme at one of our established partner universities.
To support your journey, you can also explore the scholarships offered here.
Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.
Through our Professional Media Workshop module, you will have the opportunity to actively engage with the industry. This module provides a platform for you to interact with professionals, gaining invaluable insights and knowledge directly from the field. In the Advertising Campaign module, you will work on real projects, putting your skills and creativity to the test. Collaborating with peers and industry professionals, you will develop and execute advertising campaigns that address real-world challenges.
To further enhance your practical experience, you will undertake a 10 -12 week internship with reputable advertising agencies, media agencies, and marketing communication consultancies.
Our degree programme is fully compatible with the new Taylor's Curriculum Framework, which offers you the flexibility to mix and match study modules.
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
Year 1
Year 2
Year 3
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
Note:
The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.
Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.
Click here to see a full list of all available Flexible Education Components.
You will need to choose one of the package below.
You will need to select any five (5) of the Free Electives offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.
You will need to select one of the Minor packages offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.
You will need to select one of the Major packages offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.
Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Advertising and Brand Management. To ensure a smooth admission process, please take note of our entry requirements listed below.
Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
Note:
Taylor's Foundation/ Diploma Programme
Pass with min. CGPA 2.00
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
CC
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
A Level
Min. DD (2 subjects)
AUSMAT (SACEi)
Min. ATAR 55
Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
International Baccalaureate (IB)
Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
Overall 50%
Other Qualifications
Note:
LOCAL STUDENTS
IELTS, TOEFL, MUET, UEC English
Pass English
Taylor's EET
Overall score 5.0
Taylor's IEN
Level 2 - Grade C
Pre-University/Diploma
Complete Pre-University/Diploma that was conducted in English
INTERNATIONAL STUDENTS
IELTS
5.0
Pre-U / Diploma
Completed Pre-U / Diploma that was conducted in English
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
When you've successfully completed this Bachelor of Mass Communication in Advertising and Brand Management programme, you could embark on any of these exciting careers, including:
Embarking on your journey towards a Bachelor of Mass Communication in Advertising and Brand Management degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.
In this section, you get the chance to hear directly from the vibrant voices of our media and communication school's communities. As a gathering space for insights and stories, we are excited to showcase the experiences and knowledge of our lecturers, students, alumni, and industry partners.
