OVERVIEW

 

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing emphasises a strategic approach to marketing communications, including advertising, ensuring you craft a consistent message across all communication tools. Through real-world campaigns and PR events, you will learn to shape a compelling brand image and inspire brand loyalty using an integrated marketing communications framework. This programme equips you with proficiency in digital marketing, effective marketing communication strategies, and social media marketing. You will also have the opportunity to hone your skills in planning, strategising, and executing impactful marketing campaigns tailored to today’s media landscape.

 

As we curate a limited cohort of exceptional students, our programme aims at developing versatile communication professionals with an integrated skill set that is increasingly sought after in today's convergent media environment. It is recommended to apply early to this specialised programme to secure your place and benefit from our cutting-edge resources and collaborative projects with industry leaders.

 

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School
Media and Communication 

Intake Month

February, April and September

Study Options

Full time only

Real world

Industry projects

Overseas Transfer Options

United Kingdom (UK) and Australia

Study Programme

3-year

Professional Internship

3-month

Interested to know more? Start your journey with us now.

Find Your Path at Taylor’s Open Day – 9, 10 and 16, 17 August

 

Ready to turn your knowledge and passion into meaningful, real-world impact? Explore our world-class learning environment and industry connections, all part of a university ranked #253 in the QS World University Rankings 2026 and awarded the prestigious MyQUEST 2022 ‘Competitive’ rating by MoHE.

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Key Highlights of Bachelor of Mass Communication in Public Relations and Marketing

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PROGRAMME STRUCTURE
ENTRY REQUIREMENTS
OVERSEAS TRANSFER OPTIONS
FUTURE CAREERS

Throughout this programme, you will acquire the skills to adeptly conceptualise and strategise a corporate communication plan, facilitating the business development of an organisation. You will engage in problem analysis, strategic planning, content creation, and tactical solutions, with a specific focus on social media platforms to enhance brand awareness.

 

You will have the opportunity to experience active engagement with the industry through the module Professional Media Workshop. This module will provide you with opportunities to participate in talks, workshops, forums, and practical sessions conducted by industry professionals. It will also involve hands-on exposure to real campaigns, real clients, and industry members through the Public Relations Consultancy module and the student-formed agency called Venturous.

 

 You will develop a strategic approach to campaign planning—choosing the right communication tools, targeting the right audiences, and delivering a clear brand message for a product or service. You will learn how marketing communications and advertising work together to build memorable brand identity and foster long-term customer loyalty.

 

This degree programme is compatible with the new Taylor's Curriculum Framework, which allows you to mix and match study modules according to your preferences.

Primary Major

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

Year 1

  • Introduction to Mass Communication 
  • Visual Communication 
  • Intercultural Communication 
  • Communication Theory
  • Innovative Media 
  • Media Writing 
  • Media Analytics 
  • New Media and Society
  • Media Law & Ethics

Year 2

  • Public Relations Principles 
  • Promotional Writing 
  • Publicity and Media Relations 
  • Crisis Management 
  • Organisational Communication 
  • Introduction to Management
  • Principles of Marketing
  • Consumer Behaviour
  • Relationship Marketing 
  • Research Methods

 

Year 3

  • Final Project
  • Research Project
  • Professional Media Workshop 
  • Public Relations Consultancy
  • Internship

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
University Core

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action (EI)
  • Kursus Integriti Dan Antirasuah (KIAR)
  • Social Innovation Project

Note:

  1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Flexible Education

Flexible Education

The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.

 

Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

 

Click here to see a full list of all available Flexible Education Components.

 

You will need to choose one of the package below.

Free Electives

 

Choose any TWO (2) Free Electives offered by Taylor’s University. Refer to the Flexible Education Guide for the list of Free Electives.

 

*Subject to availability

*Meet min. module pre & co-requisite

Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Public Relations and Marketing. To ensure a smooth admission process, please take note of our entry requirements listed below.

Prerequisites

Prerequisites

Pass SPM/O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).

Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

Note: 

  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Entry Pathway

Entry Pathway

Taylor's Foundation/ Diploma Programme

Pass with min. CGPA 2.00

 

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

 

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

CC

 

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)

 

A Level

Min. DD (2 subjects)

AUSMAT (SACEi)

Min. ATAR 55

 

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

 

International Baccalaureate (IB)

Min. 24 points in 6 subjects

 

Monash University Foundation Year (MUFY)

Overall 50%

 

Other Qualifications

  • Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
  • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
  • Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
  • Pass Matriculation from an institution recognised by MOHE; or
  • Any other equiv. qualification recognized by M'sian Government.
  • Application via APEL A is allowed. For the requirements please refer to the index page.

Note: 

  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
English Requirements

English Requirements

LOCAL STUDENTS

IELTS, TOEFL, MUET, UEC English

Pass English

 

Taylor's EET

Overall score 5.0

 

Taylor's IEN

Level 2 - Grade C

 

Pre-University/Diploma

Complete Pre-University/Diploma that was conducted in English

INTERNATIONAL STUDENTS

IELTS

5.5

 

TOEFL iBT

46

 

PTE

51

 

Linguaskill

160

 

Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

We provide the option for you to complete your Bachelor of Mass Communication in Public Relations and Marketing through our trusted partner university in the Australia and United Kingdom.

Australia 🇦🇺

University of South Australia

University of South Australia

  • Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years 
University of Technology Sydney

University of Technology Sydney

  • Bachelor of Communication (Strategic Communication) | 1 + 2 years 
University of Melbourne

University of Melbourne

  • Bachelor of Arts | 1 + 2 years
    (except for Psychology & Economics major)

UNITED KINGDOM 🇬🇧

UWE Bristol

UWE Bristol

  • BA (Hons) Media Production | 1 + 2 years or 2 + 1 years

When you've successfully completed this Bachelor of Mass Communication in Public relations and Marketing programme, you could embark on any of these exciting careers, including:

  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager

In this section, you get the chance to hear directly from the vibrant voices of our media and communication school's communities. As a gathering space for insights and stories, we are excited to showcase the experiences and knowledge of our lecturers, students, alumni, and industry partners.

Experience Taylor's University Through the Eyes of Our Students

 

Are you curious about what life is really like at Taylor's? Do you have questions regarding our Public Relations and Marketing programme that only a current student can answer? Our Unibuddy programme is here to connect you with our friendly and knowledgeable student ambassadors. 

 

Why Talk to a Unibuddy?

  • Real Insights: Get honest, firsthand experiences about studying and living here.
  • Personalised Advice: Whether it’s about course workload, best study spots, or student clubs, get the lowdown on what interests you.
  • Diverse Perspectives: Our student ambassadors come from various backgrounds and study different courses. Find someone who shares your interests or challenges!

 

Ask anything you like about studying with us. Our student will get back to you within 24 hours.


Embarking on your journey towards a Bachelor of Mass Communication in Public Relations and Marketing degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.

Looking for more information?


If you require additional information about the programme, our friendly team is always on hand to assist and answer any queries you may have. Additionally, you can also book a 1:1 appointment with our team for guidance in structuring your preferences and understanding the entry pathways.

Bachelor of Mass Communication (Honours) in Public Relations and Marketing

I am Approximate Total Fees
Local Student
MYR 113,642
International Student
USD 31,115

We offer scholarships to help brightest minds

reach their fullest potential.

Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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