Announcement   {{vm.currentPagination}}/{{vm.totalSlide}}
Join us for Taylor's Open Day, from 2,3,9,10 December 2023! Register Now

OVERVIEW

 

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing offers a strong focus on Public Relations (PR) and events, coupled with in-depth knowledge in the field of marketing communication. By joining this programme, you will have the opportunity to develop the skills and expertise needed to plan, strategise, and execute effective marketing plans.

 

Find us on Facebook , Instagram and Youtube

School
Media and Communication 

Intake Month

February, April and September

Study Options

Full time only

Real world

industry projects

Overseas Transfer Options

United Kingdom (UK) and Australia

Study Programme

3-year

Professional Internship

3-month

Interested to know more? Start your journey with us now.

Come join us for Taylor's Open Day 2023! Happens on 2,3,9,10 December (Saturdays and Sundays) 
Turn your knowledge into purpose for real-world impact. Explore our world-class learning environment and industry connections, propelling you to success at our elite institution, ranked among Asia's Top 50 and the World's Top 1%. 
WHY TAYLOR'S PROGRAMME OVERVIEW FEES AND SCHOLARSHIPS

Key Highlights of Bachelor of Mass Communication in Public Relations and Marketing

PROGRAMME STRUCTURE
ENTRY REQUIREMENTS
OVERSEAS TRANSFER OPTIONS
FUTURE CAREERS

Through this programme, you will gain the skills to effectively conceptualize and strategize a corporate communication plan for the benefit of an organization's business development. You will also engage in problem analysis, strategic planning, content development, and tactical solutions for the organization.

 

You will have the opportunity to experience active engagement with the industry through the module Professional Media Workshop. This module will provide you with opportunities to participate in talks, workshops, forums, and practical sessions conducted by industry professionals. It will also involve hands-on exposure to real campaigns, real clients, and industry members through the Public Relations Consultancy module and the student-formed agency called Venturous

 

This degree programme is compatible with the new Taylor's Curriculum Framework, which allows you to mix and match study modules according to your preferences

Primary Major

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

  • Communication Theory
  • Consumer Behaviour
  • Crisis Management
  • Innovative Media
  • Media Analytics
  • Intercultural Communication
  • Introduction to Management
  • Introduction to Mass Communication
  • Media Law & Ethics
  • Media Writing
  • New Media & Society
  • Organisational Communication
  • Principles of Marketing
  • Professional Media Workshop
  • Promotional Writing
  • Public Relations Consultancy
  • Public Relations Principles
  • Publicity and Media Relations
  • Relationship Marketing
  • Research Methods
  • Research Project
  • Visual Communication
  • Industrial Training

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

University Core

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note:

  1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Flexible Education

Flexible Education

The Flexbile Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.

 

Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

 

Click here to see a full list of all available Flexible Education Components.

 

You will need to choose one of the package below.

Free Electives

 

You will need to select any two (2) of the Free Electives offered by Taylor's University. We listed out some o the recommended free electives below, and you can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

 

  • Entrepreneurship and Small Business
  • Film Studies
  • Illustration & Visual Narrative
  • Mobile Applications Development
  • Performing Arts
  • Photography

Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Public Relations and Marketing. To ensure a smooth admission process, please take note of our entry requirements listed below.

Prerequisites

Prerequisites

SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

 

Entry Pathway

Entry Pathway

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

 

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

 

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

 

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

 

A Levels

Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

 

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

 

International Baccalaureate (IB)

Min. 24 points in 6 subjects

 

Monash University Foundation Year (MUFY)

50%

 

Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

Notes

  1. Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
English Requirements

English Requirements

IELTS, TOEFL, MUET, UEC English

Pass English

 

Taylor's EET

Overall score 5.0

Taylor's IEN

Level 2 - Grade C

 

Pre-University/Diploma

Complete Pre-University/Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

We provide the option for you to complete your Bachelor of Mass Communication in Public Relations and Marketing through our trusted partner university in the Australia and United Kingdom.

Australia 🇦🇺

University of South Australia

University of South Australia

  • Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years 
University of Technology, Sydney

University of Technology, Sydney

  • Bachelor of Communication (Strategic Communication) | 1.5 + 1.5 years

UNITED KINGDOM 🇬🇧

UWE Bristol

UWE Bristol

  • BA (Hons) Media Communications | 1 + 2 years or 2 + 1 years

When you've successfully completed this Bachelor of Mass Communication in Public relations and Marketing programme, you could embark on any of these exciting careers, including:

  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager

Bachelor of Mass Communication (Honours) in Public Relations and Marketing

I am Approximate Total Fees
Local Student
MYR 110,642
International Student
USD 29,047

We offer scholarships to help brightest minds

reach their fullest potential.

Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

OTHER RECOMMENDED PROGRAMMES