OVERVIEW
Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing places a strong emphasis on Public Relations (PR) and events, complemented by comprehensive knowledge in marketing communication. Through this programme, you'll gain proficiency in digital marketing, effective marketing communication, and social media market strategies. You'll also have the opportunity to hone your skills in planning, strategising, and executing impactful marketing campaigns tailored to modern communication strategies.
As we curate a limited cohort of exceptional students, our programme aims at developing versatile communication professionals with an integrated skill set that is increasingly sought after in today's convergent media landscape. It is recommended to apply early to this specialised programme to secure your place and benefit from our cutting-edge resources and collaborative projects with industry leaders.