Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing offers a strong focus on Public Relations (PR) and events, coupled with in-depth knowledge in the field of marketing communication. By joining this programme, you will have the opportunity to develop the skills and expertise needed to plan, strategise, and execute effective marketing plans.
School
Media and Communication
Intake Month
February, April and September
Study Options
Full time only
Real world
industry projects
Overseas Transfer Options
United Kingdom (UK) and Australia
Study Programme
3-year
Professional Internship
3-month
Interested to know more? Start your journey with us now.
Through this programme, you will gain the skills to effectively conceptualize and strategize a corporate communication plan for the benefit of an organization's business development. You will also engage in problem analysis, strategic planning, content development, and tactical solutions for the organization.
You will have the opportunity to experience active engagement with the industry through the module Professional Media Workshop. This module will provide you with opportunities to participate in talks, workshops, forums, and practical sessions conducted by industry professionals. It will also involve hands-on exposure to real campaigns, real clients, and industry members through the Public Relations Consultancy module and the student-formed agency called Venturous
This degree programme is compatible with the new Taylor's Curriculum Framework, which allows you to mix and match study modules according to your preferences
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
Note:
The Flexbile Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.
Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.
Click here to see a full list of all available Flexible Education Components.
You will need to choose one of the package below.
You will need to select any two (2) of the Free Electives offered by Taylor's University. We listed out some o the recommended free electives below, and you can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.
Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Public Relations and Marketing. To ensure a smooth admission process, please take note of our entry requirements listed below.
SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
Taylor’s Foundation in Communication (FICM)
Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
A Levels
Min. EE (2 subjects)
South Australian Matriculation (SAM) / SACE International
Min. ATAR 55
Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
International Baccalaureate (IB)
Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
50%
Other Qualifications
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.
Notes:
IELTS, TOEFL, MUET, UEC English
Pass English
Taylor's EET
Overall score 5.0
Taylor's IEN
Level 2 - Grade C
Pre-University/Diploma
Complete Pre-University/Diploma that was conducted in English
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
We provide the option for you to complete your Bachelor of Mass Communication in Public Relations and Marketing through our trusted partner university in the Australia and United Kingdom.
When you've successfully completed this Bachelor of Mass Communication in Public relations and Marketing programme, you could embark on any of these exciting careers, including:
| I am | Approximate Total Fees |
| Local Student | MYR 110,642 |
| International Student | USD 29,047 |
Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.
