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Join us for Taylor's Open Day, from 2,3,9,10 December 2023! Register Now

OVERVIEW

 

Throughout this Bachelor of Mass Communication programme, you will develop the core skills required for effective communication. You will learn the art of researching, honing your ability to gather and analyse information. Our focus on writing will sharpen your written communication skills, enabling you to craft compelling messages tailored to different audiences and platforms.

 

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School
Media and Communication 

Intake Month

February, April and September

Study Options

Full time only

Real world

industry projects

Overseas Transfer Options

United Kingdom (UK) and Australia

Study Programme

3-year

Professional Internship

3-month

Interested to know more? Start your journey with us now.

Come join us for Taylor's Open Day 2023! Happens on 2,3,9,10 December (Saturdays and Sundays) 
Turn your knowledge into purpose for real-world impact. Explore our world-class learning environment and industry connections, propelling you to success at our elite institution, ranked among Asia's Top 50 and the World's Top 1%. 
WHY TAYLOR'S PROGRAMME OVERVIEW FEES AND SCHOLARSHIPS

Key Highlights of Bachelor of Mass Communication

PROGRAMME STRUCTURE
ENTRY REQUIREMENTS
OVERSEAS TRANSFER OPTIONS
FUTURE CAREERS

Strategising is a crucial aspect of communication, and our programme will equip you with the tools to develop effective communication plans. You will learn how to identify communication objectives, devise strategies, and execute them with precision. By honing your strategic thinking abilities, you will be prepared to navigate the challenges of the ever-changing communication landscape. Through hands-on projects and real-world scenarios, you will learn how to plan, execute, and evaluate communication initiatives across a range of sectors.

Primary Major

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

  • Introduction to Mass Communication
  • Communication Theory
  • Innovative Media
  • Research Methods
  • Media Writing
  • New Media & Society
  • Media Analytics 
  • Media Law & Ethics
  • Professional Media Workshop
  • Industrial Training

You will need to choose one of the specialisation below:

Digital Media Production

  • Trends in New Media
  • Narrative Writing
  • Audience Studies
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Digital Media Creative Project

Advertising & Brand Management

  • Advertising Fundamentals
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management

Journalism & Media Practice

  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • Journalism Professional Practice

Public Relations

  • Public Relations Principles
  • Promotional Writing
  • Publicity and Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

University Core

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note:

  1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Flexible Education

Flexible Education

The Flexbile Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.

 

Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

 

Click here to see a full list of all available Flexible Education Components.

 

You will need to choose one of the package below.

Free Electives

 

You will need to select any five (5) of the Free Electives offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Minor

 

You will need to select one of the Minor packages offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

2nd Major

 

You will need to select one of the Major packages offered by Taylor's University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Digital Media Production. To ensure a smooth admission process, please take note of our entry requirements listed below.

Prerequisites

Prerequisites

SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification. (Except UEC)

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Entry Pathway

Entry Pathway

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

 

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

 

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

 

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

 

A Levels

Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

 

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

 

International Baccalaureate (IB)

Min. 24 points in 6 subjects

 

Monash University Foundation Year (MUFY)

50%

 

Foundation / Pre-University / Diploma / Matriculation

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

 

Other Qualifications

Students with other qualifications will be considered on a case-by-case basis.

Notes

  1. Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
English Requirements

English Requirements

IELTS, TOEFL, MUET, UEC English

Pass English

 

Taylor's EET

Overall score 5.0

Taylor's IEN

Level 2 - Grade C

 

Pre-University/Diploma

Complete Pre-University/Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

We provide the option for you to complete your Bachelor of Mass Communication programme through our trusted partner university in the Australia and United Kingdom.

Australia 🇦🇺

University of South Australia

University of South Australia

  • Bachelor of Communication and Media | 1 + 2 years or 2 + 1 years 
Macquarie University

Macquarie University

  • Bachelor of Media | 1 + 2 years
Queensland University of Technology

Queensland University of Technology

  • Bachelor of Creative Industries | 1 + 2 years
    (Majors: Creative & Professional Writing, Drama, Entertainment, Fashion Communication, Interaction & Visual Design, Media and Communication, Music & Sound, Screen Content Production)

  • Bachelor of Communication | 1 + 2 years
    (Majors: Digital Media, Entertaiment Industries, Journalism, Professional Conmmunication)
  • Bachelor of Communication | 1 + 3 years (Feb Intake), 1 + 2.5 years (July Intake)
    (Majors: Advertising and Public Relations)
The University of Queensland

The University of Queensland

  • Bachelor of Communication  | 1.5 + 1.5 years
Edith Cowan University

Edith Cowan University

  • Bachelor of Media and Communications (Advertising, Broadcasting & Digital Journalism, Public Relations) | 2 + 1 years

UNITED KINGDOM 🇬🇧

Cardiff University

Cardiff University

  • BA Journalism and Communication | 1 + 2 years
  • BA Media and Communication | 1 + 2 years
  • BA Media, Journalism and Culture | 1 + 2 years
University of Dundee

University of Dundee

  • MSc Spatial Planning with Sustainable Urban Design | 3 + 1 years

When you've successfully completed this Bachelor of Mass Communication programme, you could embark on any of these exciting careers, including:

  • Campaign Director
  • Consumer Advocate
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Public Relations Consultant
  • Publicist
  • Art Director
  • Special Correspondent

Bachelor of Mass Communication (Honours)

I am Approximate Total Fees
Local Student
MYR 110,642
International Student
USD 29,407

We offer scholarships to help brightest minds

reach their fullest potential.

Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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