Certified data analytics practitioners are able to redefine marketing strategies, build customer loyalty, and improve productivity in the hospitality industry. Taught by a specialist in hotel industry analytics, learn data analysis to uncover insights for strategic decision-making in your organisation.
Taylor’s MicroCreds in Hospitality Management are suited for hotel managers and directors, heads of departments in the hotel and F&B industries, as well as accounting and finance executives.
This MicroCreds provides knowledge of the foundational metrics, definitions, formulas and methodologies that are used by the hotel industry. It explains the different ways to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Learners gain a comprehensive understanding of benchmarking and performance reports that are used by industry professionals. Upon completion of the course, theparticipants get the opportunity to undertake the CHIA examination (Certification in Hotel Industry Analytics) fromAHLEI (American Hotel & Lodging Educational Institute) recognized worldwide.
Dr. Shantini Thuraiselvam is a Lecturer with Taylor's University. She has over 30 years of work experience in the public and private sectors in Malaysia. Throughout her career, she has been involved in the hotel industry, banking sector and field of education. A self-confessed data analysis nerd, her areas of interest and specialization also include hotel statistics, financial planning. She acquired her Certification on Hotel Industry Analytics (CHIA®) in 2015 and became a qualified Authorised Instructor in 2019.
*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
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