Our Bachelor of Mass Communication in Public Relations and Event Management programme is designed to cultivate communication strategists who possess the skills and expertise to enhance an organisation's image and competitive edge through seamlessly integrated PR plans and captivating event campaigns. We believe in nurturing your ability to think critically, encouraging you to challenge viewpoints, explore creative ideas and concepts, and examine issues from a multitude of perspectives.
Through internships, industry collaborations, and hands-on projects, you will develop the practical skills and industry insights necessary to thrive in the professional world. This distinguished programme fosters an intellectually stimulating community where only the most dedicated communication visionaries secure admission. This exceptional demand reflects our commitment to producing graduates who don't just participate in the industry — they transform it with fresh perspectives and innovative actions.
Duration
Study options
Intake Month
We offer the overseas transfer options of completing your media and communication programme at one of our established partner universities.
To support your journey, you can also explore the scholarships offered here.
Note: Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.
You will experience active engagement with the industry through the module Professional Media Workshop. This module will provide you with opportunities to participate in talks, workshops, forums, and practical sessions conducted by industry professionals. The degree programme emphasises hands-on exposure to planning and executing real campaigns for real clients. You will also have the chance to engage with industry members through the Public Relations Consultancy module, Live Event Project, and the student-formed agency called Venturous.
This degree programme is compatible with the new Taylor's Curriculum Framework, which allows you to mix and match study modules according to your preferences
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
Year 1
Year 2
Year 3
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
Note:
The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.
Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.
Click here to see a full list of all available Flexible Education Components.
You will need to choose one of the package below.
Choose any TWO (2) Free Electives offered by Taylor’s University. Refer to the Flexible Education Guide for the list of Free Electives.
*Subject to availability
*Meet min. module pre & co-requisite
Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Public Relations and Event Management. To ensure a smooth admission process, please take note of our entry requirements listed below.
Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
Note:
Taylor's Foundation/ Diploma Programme
Pass with min. CGPA 2.00
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
CC
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
A Level
Min. DD (2 subjects)
AUSMAT (SACEi)
Min. ATAR 55
Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
International Baccalaureate (IB)
Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
Overall 50%
Other Qualifications
Note:
LOCAL STUDENTS
IELTS, TOEFL, MUET, UEC English
Pass English
Taylor's EET
Overall score 5.0
Taylor's IEN
Level 2 - Grade C
Pre-University/Diploma
Complete Pre-University/Diploma that was conducted in English
INTERNATIONAL STUDENTS
IELTS
5.0
Pre-U / Diploma
Completed Pre-U / Diploma that was conducted in English
Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
When you've successfully completed this Bachelor of Mass Communication in Public Relations and Event Management programme, you could embark on any of these exciting careers, including:
Embarking on your journey towards a Bachelor of Mass Communication in Public Relations and Event Management degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.
In this section, you get the chance to hear directly from the vibrant voices of our media and communication school's communities. As a gathering space for insights and stories, we are excited to showcase the experiences and knowledge of our lecturers, students, alumni, and industry partners.
