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This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. This programme exposes students to skills and knowledge that prepare them to become strategic public relations practioners with a marketing mindset.
INTAKE: JANUARY, MARCH, AUGUST
Our digitalised world is only going to become more competitive. How can you?
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programme
professional internship
Industry projects
Through this programme, students will be able to effectively conceptualise and strategise a corporate communication plan for the benefit of the organisation's business development and also to engage in problem analysis, strategic planning, content development and tactical solutions for the organisation.
Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – Venturous.
In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.
This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.
Click here to find out more about the Taylor's Curriculum Framework.
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
Click here to see a full list of all available Flexible Education Components.
Electives
Students are required to choose any TWO (2) Electives* according to the modules offered in that particular semester.
*Refer to the Flexible Education Guide for the list of Free Electives.
*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Taylor’s future-proofs you with a broader set of graduate capabilities beyond academic knowledge. We focus on a balanced set of attainment as you graduate.
We offer the option of completing your Bachelor of Mass Communication (Honours) in Public Relations and Marketing degree programme with one of our established partner universities in Australia.
KPT/JPS (R2/321/6/0195) (MQA/FA0121) 02/26
When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.
Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
"The syllabus was designed to groom the students to be good citizens while fulfilling the gap to match the needs of the industry. With Taylor’s Graduate Capacities (TGCs), attributed in which the students need to fulfill for each subject, students upon graduating from Taylor’s, are holistically equipped for the world, both in their working and personal lives."
* Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.
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