Through this programme, students will be able to effectively conceptualise and strategise a corporate communication plan for the benefit of the organisation's business development and also to engage in problem analysis, strategic planning, content development and tactical solutions for the organisation.
Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – Venturous.
In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.
This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.
Click here to find out more about the Taylor's Curriculum Framework.