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BACHELOR OF MASS COMMUNICATION (HONOURS) IN PUBLIC RELATIONS AND MARKETING

KPT/JPS (R2/342/6/0166) (MQA/FA0122) 04/26

This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. This programme exposes students to skills and knowledge that prepare them to become strategic public relations practioners with a marketing mindset.


INTAKE: JANUARY, 
MARCH, AUGUST

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Icon of 3-year

3-year

programme

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3 to 4-month

professional internship

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Real world

Industry projects

PROGRAMME STRUCTURE

Through this programme, students will be able to effectively conceptualise and strategise a corporate communication plan for the benefit of the organisation's business development and also to engage in problem analysis, strategic planning, content development and tactical solutions for the organisation.

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – Venturous.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. 

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

Click here to find out more about the Taylor's Curriculum Framework.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Social Innovation Project
  • Falsafah dan Isu Semasa
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
     

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

FLEXIBLE EDUCATION

The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Flexible Education Components.

 

Electives

Students are required to choose any TWO (2) Electives* according to the modules offered in that particular semester. 

*Refer to the Flexible Education Guide for the list of Free Electives.

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

TAYLOR'S CURRICULUM FRAMEWORK 2.0

Taylor’s future-proofs you with a broader set of graduate capabilities beyond academic knowledge. We focus on a balanced set of attainment as you graduate.

OVERSEAS TRANSFER OPTIONS

We offer the option of completing your Bachelor of Mass Communication (Honours) in Public Relations and Marketing degree programme with one of our established partner universities in Australia.

AUSTRALIA
UNIVERSITY OF SOUTH AUSTRALIA
  • Bachelor of Communication and Media
    1 + 2 years
    2 + 1 years
UNIVERSITY OF TECHNOLOGY, SYDNEY
  • Bachelor of Communication (Strategic Communication)
    1.5 + 1.5 years
UNITED KINGDOM (UK)
UWE BRISTOL, UK
  • BA (Hons) Media Communications
    1 + 2 years
    2 + 1 years

BACHELOR OF MASS COMMUNICATION (HONOURS) (DIGITAL MEDIA PRODUCTION)

KPT/JPS (R2/321/6/0195) (MQA/FA0121) 02/26

FUTURE CAREERS

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:

Requirements

PREREQUISITES

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENTRY REQUIREMENTS

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

55%

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENGLISH REQUIREMENTS

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

Fees and Scholarship

Approximate Total Fees
(Local Students):

RM 104,594

 

Approximate Total Fees
(International Students):

USD 30,408

 

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Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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