proPassion Communications

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proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Media and Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.

The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.

WHAT WE DO

proPassion Communications is committed to two key principles: passion and professionalism. The services provided by proPassion Communications are:

public relations campaigns
branding campaigns

marketing communications
event management

OUR CLIENTS

Asia Pacific Institute of Broadcasting Development (AIBD)
Baskin Robbins
Big Fish Media Sdn Bhd
Budimas Foundation
bzBee Consult Sdn Bhd
Cold Stone Creamery Malaysia
da:men mall
Department of Agriculture, Malaysia
DIGI
Dutch Lady
Encorp Strand Mall

Escape Room
f3capital
Institute of Public Relations Malaysia
Master Money Kids
Minds Association Penang
Ministry of Entrepreneur Development and Cooperatives
Mypartners Communications Sdn. Bhd
Shopee
StarAsia (Malaysia) Sdn. Bhd.
Sukhita
Yubersports

CLIENT'S TESTIMONIALS

Patrick Wee, Founder of YUBERACTIVE

“The proPassion team was dynamic and fun, constantly making them a pleasure to work with on collaborative projects. During the launch of YUBERACTIVE.ASIA, the team put together an electrifying event showcasing their unique creativity. The level of commitment and energy the team brought to the events served well to demonstrate that they were certainly more than just a student-led consultancy- they were professionals.”

YBhg Dato' Victor Lo, COO of Escape Room

“It has been a great opportunity to work with proPassion and I am extremely pleased with the work done by the students. They have all demonstrated a great deal of excellence towards their work. Well done!”

Michael Lim, Managing Director of Kyanite. Tv / Big Fish Media Sdn Bhd

“Working with the proPassion students from Taylor’s was a great eye-opener. It was incredible that with such a short timeline, the teams were able to work with tremendous discipline to accomplish the various goals set. It was good to see the students work on a live project which gave them an insight into the real world. I hope to see as many of them show their true potential and rise in this exciting industry of communications, PR and events. Well done proPassion!!”

Michael Chee, General Manager of ENCORP Strand Mall

“The proPassion team did a good job for our official mall opening campaign, “Lights! Camara! Action!”. We were impressed with the level of professionalism and the students’ ability to respond positively and swiftly to feedback.”

Rachel Tan, Marketing Lead of Shopee Malaysia

“proPassion students impressed me with their dedication and work ethics. They didn't hesitate to go the extra mile to achieve the goals despite the short time frame. We are very happy to be able to work with them and to provide them an opportunity to gain hands-on experience before entering the workforce. We hope the Shopee project will provide them an experience worth sharing with their peers and something they will remember for many years to come. The first Shopee Spree idea was proposed by the students and we are more than happy to continue using the Shopee Spree label for our future events. We just wrapped up Shopee Spree 2.0. Keep it up, proPassion!”

For more information, please click here

WHY COMMUNICATION & MEDIA AT TAYLOR'S

CO-DESIGNED BY INDUSTRY LEADERS

CO-DESIGNED BY INDUSTRY LEADERS

Up to date curriculum & programme content following current industry practices & requirements

STRONG INDUSTRY LINKAGES

STRONG INDUSTRY LINKAGES

Our students are placed with some of the most notable local and international establishments in the industry during the internship programme.

REAL CLIENTS, REAL PROJECTS

REAL CLIENTS, REAL PROJECTS

Students work on actual projects with clients such as DiGi, da:men mall, Dutch Lady, EcoWorld, Escape Room and more.

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