Yanni Xinyan Ching, Co-Founder of Entomal Biotech, the industry partner for this project commented, “The wonderful student researchers have come up with exciting ‘Ento Snacks’. These chips taste like regular potato chips but come loaded with extra protein. They have amazing flavour and next-level crunchiness. I must also salute the creativity of the quirky branding that shows a Black Soldier Fly Larvae lifting weights!”
Alyssa Rudyanto, SFSG FYP Student and “Crave” Project Leader commented, “‘Crave’ offers snack enthusiasts not only irresistible taste but a health-conscious choice boasting 23% protein content that benefits both individuals and the planet. This project made me realise the critical need for a sustainable ecosystem, beginning first with food. It involved a long process, starting from the market and consumer study until we decided on the Salami Crisps as our most viable concept. Our team then developed the formulation, business plan, and marketing strategy. We worked on the project for 8 months and launched the product within a 4-month timeframe.”
Ms. Alyssa adds, “I would like to give special acknowledgment to the Mass Communication students for their outstanding ‘Crave’ design and the Business students whose business plan brought us the Taylor’s Innofest 2023 Silver Award. It was a blend of fun and stress, the start of my lifelong learning experience to become a future Culinologist.”