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MICROCREDS: BUSINESS

TAYLOR'S BUSINESS SCHOOL

In the unpredictable and demanding world of business, being an impactful leader requires you to stay up to date with the latest relevant skills and knowledge. 

Gain exposure and master critical fields of study such as strategic leadership and management, digital marketing, as well as entrepreneurship. The flexible Taylor’s MicroCreds are designed to fit into the schedules of busy professionals, from executives to managers, entrepreneurs, or C-suite members.

 

COURSES

COMPETITIVE STRATEGIC ANALYSIS

SYNOPSIS

This MicroCreds course focuses on strategic leadership tools for managing and monitoring the internal and external events to provide timely execution to maintain competitive advantage. It expects the students to gain knowledge in leadership and analyse environmental scanning through case studies and web search. The course will be supported by lectures and consultations throughout the duration of the study period. Students will benefit in terms of generating managerial and leadership knowledge in developing appropriate strategies in leadership and managing crises/problems.

LEARNING OUTCOMES

COURSE LECTURER

Associate Professor Dr Goh See Kwong is an award-winning educator and currently heads the School of Management and Marketing at Taylor’s Business School, Taylor’s University. With more than 15 years of experience, he specialises in the area of strategy, marketing and entrepreneurship.

DRIVING PERFORMANCE WITH INNOVATION

SYNOPSIS

The MicroCreds course focuses on strategic development for the new normal due to environmental changes that affect the micro and macro environment, and unexpected innovation and technological adaptation in today’s volatile business world. It expects the students to gain knowledge in developing the new normal based on the micro and macro environment of innovation and technological adaptation by independent research, seminars, lectures and through web search. The course will introduce various perspectives to students to develop effective innovation strategies for the new normal and manage information systems to develop strategic frameworks from the knowledge.

LEARNING OUTCOMES

COURSE LECTURER

Associate Professor Dr Goh See Kwong is an award-winning educator and currently heads the School of Management and Marketing at Taylor’s Business School, Taylor’s University. With more than 15 years of experience, he specialises in the area of strategy, marketing and entrepreneurship.

COMPETING WITH BIG DATA ANALYTICS

SYNOPSIS

With information widespread in various platforms and sources, big data is crucially prevalent to business organisations in a competitive environment, especially in Industry Revolution 4.0 (IR4.0). In this MicroCreds course, participants are exposed to an introduction to the various techniques and best practices of big data analytics. Participants can learn to identify and see how data is managed from various sources and platforms that can help their companies make important decisions.

LEARNING OUTCOMES

  • Understand critical functions of big data analytics.
  • Apply big data in the digital economy and the decision-making process. 
  • Use basic big data functions.

COURSE LECTURER

Dr Yalini Easvaralingam is attached to Taylor's Business School. She has over 20 years of experience in analytics. Currently, she is lecturing in the School of Management and Marketing, on various subjects such as Marketing Analytics, Marketing Intelligence and Visualisation, Big Data and Data Analytics and Social Media Analytics.

FINANCIAL ANALYSIS FOR PERFORMANCE MANAGEMENT

SYNOPSIS

As the business environment turns dynamic and unpredictable, it is becoming more difficult to steer an organisation towards meeting its objectives. In this MicroCreds course, the participants will be introduced to various financial information and concepts which are contained in the financial statements. They also will learn various analytical tools to evaluate the financial performance of the organisation in order to gain an understanding of the forces that affect its financial performance.

LEARNING OUTCOMES

  •  Understand general purpose financial statements.
  • Perform financial analysis for a business unit or department.
  • Apply the financial knowledge for performance management.

COURSE LECTURER

Mr. Aaron Koo is attached to Taylor's Business School. He has more than 30 years of extensive practical and training experiences in the areas of accounting, finance, sales / marketing, operation / logistics and human resource management. He has provided financial and risk consultancy services to leading corporations in various industries, both locally and in overseas. 

GTM (GO-TO-MARKET) WITH DIGITAL MARKETING

SYNOPSIS

This MicroCreds course aims to provide the beginners an opportunity to learn and discover some simple digital marketing tools, upscaling of knowledge and skills for Gen X and Y especially for Baby Boomers, and rescaling of proven digital marketing strategies/tools to generate more traffic to online businesses. It equips participants with solid Digital Marketing knowledge and skills as well as hands-on practical experience of doing it themselves for the first time.

LEARNING OUTCOMES

  • Understand the concepts of digital marketing 
  • Use online tools to promote product or services. 
  • Apply various digital marketing strategies/tools in online campaign.

COURSE LECTURER

Ms. Con Nee is a lecturer at the Taylor's Business School. She has more than 15 years of experience teaching many subjects across different levels of students. She loves using new technologies to teach and her innovative pedagogies have won awards at Taylor’s University for using online resources effectively.

COURSE LECTURER

Dr. Kimberley Khoo Kim Leng is a lecturer with Taylor’s Business School. She specialises in subjects such as Social Media Marketing and Social Commerce and Digital Marketing. She is passionate about revolutionary technologies of the modern era such as Artificial Intelligence and Internet of Things.

IDEATION AND CREATIVITY FOR BUSINESS

SYNOPSIS

Ideation is a design process focusing on generating ideas for product/services/environment solutions. The ideation process, conventionally applied by entrepreneurs in product solution and building prototypes, has in recent years seen an appeal among managers as well. The process which focuses on deep diving into solutions and outcomes allows managers an opportunity to initially apply an empathic approach in engaging and understanding the problem, subsequently, defining the challenge based on the engagement and moving on to the ideation or solution stage.

LEARNING OUTCOMES

  • Use of the Design Thinking process, principles and methodology in a business environment. 
  • Articulate a business idea clearly. 
  • Analyse business problems and opportunities.

COURSE LECTURER

Dr. Sothees is a senior lecturer and heads the School of Management & Marketing at Taylor's University. She has more than 20 years of experience in academic management and lecturing. Her research contribution has resulted in her receiving research grants of more than half a million ringgit. These grants has given her an avenue to conduct research on quality of life, ageing, environmental issues, urbanisation and flood mitigation.

WELL-BEING & HAPPINESS FOR SUCCESS

SYNOPSIS

This MicroCreds course teaches the science of well-being and happiness, along with practical application strategies and tools on leading a life of greater fulfilment and success. Concepts of common myths on what makes humans happy will be explored along with proven research on what constitutes happiness and well-being. Topics covered include mindfulness, emotional regulation, stress management, healthy sleep regulation, gratitude and social emotional intelligence. Students will undertake a transformational and personalised project to enhance the state of their well-being and true happiness.

LEARNING OUTCOMES

  • Demonstrate progressive practice of self-awareness and self-reflection on personal wellbeing. 
  • Demonstrate growth mindset.
  • Apply strategies to manage change by creating and undertaking a wellbeing challenge.

COURSE LECTURER

Ms Petrina Eger is the Mindfulness Programme Coordinator and a Life Skills Facilitator at Taylor's University. She is a certified mindfulness trainer with Breathworks Mindfulness. She studied various mindfulness techniques in the UK, Australia, Myanmar, Thailand and Malaysia. She blends neuroscience and psychology with traditional wisdom to help people achieve a more fulfilling life. Before joining Taylor's, she led mindfulness programs for corporates, international schools, clinics and community groups.

DYNAMIC PITCHING FOR STARTUPS

SYNOPSIS

This MicroCreds course allows entrepreneurs to learn the art of dynamic pitching for their startups or busines venture. Participants will learn the key tricks in preparing a pitching deck and the methods to deliver the pitch.

LEARNING OUTCOMES

  • Demonstrate the ability to pitch for startups or business ventures. 
  • Master pitching skills for fund raising. 
  • Develop a successful business plan for pitching

COURSE LECTURER

Dr Feranita is a Senior Lecturer at Taylor’s Business School. Coming from a family business background, and a certified professional coach, she is also actively involved in business. She is the founder and leader of Family Enterprise and Entrepreneurship Hub at Taylor's University. Her research centers around family business, entrepreneurship, innovation, and university-industry collaboration, particularly using qualitative research method.

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

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